Best Web Analytics Tools in 2026
Updated
In short: Zoho Apptics is ranked #1 of 141 as of 5 October 2026, ahead of PostHog and Matomo. The best-ranked option with a free plan is PostHog. The lowest first paid tier on this page is OpenPanel at $2.08/mo.
Understanding activity on a website starts with deciding what behavior to measure and how much detail you need to retain. Compared on event tracking, conversion funnels, ecommerce tracking, and session recordings, these tools cover several ways to examine site activity. API access and data retention help frame data access and keeping periods; monthly visitor limits, free-plan availability, and paid-from pricing are useful capacity and cost considerations. Zoho Apptics, PostHog, and Matomo are among the options to compare. Weigh the listed measurement features and limits against the questions you need your analytics setup to answer.
141 web analytics tools ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
141ranked
18free plans on this page
$2.08/molowest paid tier
5 Oct 2026last checked
Input list Web analytics tools 25 channels on this page · 137 of 200 spec lines stated by the makers
Ch Tool Free planPaid fromMonthly visitor limitEvent trackingConversion funnelsSession recordingsData retentionEcommerce tracking Spec sheet Score
01 Zoho Apptics Free planYesPaid fromnot statedMonthly visitor limitnot statedEvent trackingnot statedConversion funnelsnot statedSession recordingsnot statedData retentionnot statedEcommerce trackingnot stated 1/8spec lines stated 9.3
02 PostHog Free planYesPaid fromnot statedMonthly visitor limitnot statedEvent trackingYesConversion funnelsYesSession recordingsYesData retentionlimitedEcommerce trackingnot stated 5/8spec lines stated 9.0
03 Matomo Free planYesPaid fromnot statedMonthly visitor limitnot statedEvent trackingYesConversion funnelsYesSession recordingsYesData retentionRaw data retention is 24 months; report data retention is forever.Ecommerce trackingYes 6/8spec lines stated 8.3
04 Visitor Analytics (TWIPLA) Free planYesPaid from$2.39/moMonthly visitor limit400 visitorsEvent trackingYesConversion funnelsYesSession recordingsYesData retentionextendedEcommerce trackingYes 8/8spec lines stated 8.3
05 OpenPanel Free planYesPaid from$2.50/moMonthly visitor limitnot statedEvent trackingnot statedConversion funnelsnot statedSession recordingsnot statedData retentionnot statedEcommerce trackingnot stated 2/8spec lines stated 8.2
06 Amplitude Free planYesPaid fromFreeMonthly visitor limitnot statedEvent trackingYesConversion funnelsYesSession recordingsYesData retentionextendedEcommerce trackingYes 7/8spec lines stated 8.1
07 Heap Free planYesPaid fromnot statedMonthly visitor limit10,000 visitorsEvent trackingYesConversion funnelsYesSession recordingsYesData retentionlimitedEcommerce trackingYes 7/8spec lines stated 8.1
08 Contentsquare Free planYesPaid fromnot statedMonthly visitor limitnot statedEvent trackingYesConversion funnelsYesSession recordingsYesData retentionlimitedEcommerce trackingYes 6/8spec lines stated 8.1
09 Mixpanel Free planYesPaid from$120/moMonthly visitor limitnot statedEvent trackingYesConversion funnelsYesSession recordingsYesData retentionunlimitedEcommerce trackingYes 7/8spec lines stated 8.0
10 Hitsteps Free planYesPaid from$4.99/moMonthly visitor limit2,000 visitorsEvent trackingYesConversion funnelsYesSession recordingsNoData retentionlimitedEcommerce trackingYes 8/8spec lines stated 7.9
11 Google Analytics Free planYesPaid fromnot statedMonthly visitor limitnot statedEvent trackingYesConversion funnelsYesSession recordingsnot statedData retentionlimitedEcommerce trackingYes 5/8spec lines stated 7.8
12 Usermaven Free planNoPaid from$84/moMonthly visitor limitnot statedEvent trackingYesConversion funnelsYesSession recordingsnot statedData retentionextendedEcommerce trackingYes 6/8spec lines stated 7.8
13 Jetpack Stats Free planYesPaid fromnot statedMonthly visitor limitnot statedEvent trackingYesConversion funnelsnot statedSession recordingsnot statedData retentionunlimitedEcommerce trackingYes 4/8spec lines stated 7.7
14 Simple Analytics Free planYesPaid fromnot statedMonthly visitor limitnot statedEvent trackingYesConversion funnelsYesSession recordingsnot statedData retentionlimitedEcommerce trackingnot stated 4/8spec lines stated 7.7
15 MonsterInsights Free planYesPaid fromnot statedMonthly visitor limitnot statedEvent trackingYesConversion funnelsYesSession recordingsnot statedData retentionunlimitedEcommerce trackingYes 5/8spec lines stated 7.7
16 Statable Free planYesPaid from$9/moMonthly visitor limitnot statedEvent trackingYesConversion funnelsYesSession recordingsNoData retentionunlimitedEcommerce trackingYes 7/8spec lines stated 7.7
17 Plausible Analytics Free planNoPaid from$9/moMonthly visitor limitnot statedEvent trackingYesConversion funnelsYesSession recordingsNoData retentionextendedEcommerce trackingYes 7/8spec lines stated 7.6
18 KISSmetrics Free planYesPaid from$79/moMonthly visitor limitnot statedEvent trackingYesConversion funnelsYesSession recordingsNoData retentionnot statedEcommerce trackingYes 6/8spec lines stated 7.6
19 ActionLab Analytics Free planYesPaid from$14/moMonthly visitor limitnot statedEvent trackingYesConversion funnelsYesSession recordingsnot statedData retentionlimitedEcommerce trackingYes 6/8spec lines stated 7.6
20 Snowplow Free planNoPaid fromnot statedMonthly visitor limitnot statedEvent trackingYesConversion funnelsYesSession recordingsnot statedData retentionextendedEcommerce trackingYes 5/8spec lines stated 7.5
21 Triple Whale Free planYesPaid fromnot statedMonthly visitor limitnot statedEvent trackingnot statedConversion funnelsnot statedSession recordingsnot statedData retentionnot statedEcommerce trackingnot stated 1/8spec lines stated 7.5
22 SingleAnalytics Free planYesPaid from$19/moMonthly visitor limitnot statedEvent trackingYesConversion funnelsYesSession recordingsYesData retentionextendedEcommerce trackingYes 7/8spec lines stated 7.5
23 Fathom Analytics Free planNoPaid from$15/moMonthly visitor limitnot statedEvent trackingYesConversion funnelsnot statedSession recordingsnot statedData retentionunlimitedEcommerce trackingYes 5/8spec lines stated 7.4
24 TinyAnalytics Free planYesPaid fromnot statedMonthly visitor limitnot statedEvent trackingYesConversion funnelsYesSession recordingsYesData retentionunlimitedEcommerce trackingnot stated 5/8spec lines stated 7.4
25 Clicky Free planYesPaid from$9.99/moMonthly visitor limitnot statedEvent trackingYesConversion funnelsYesSession recordingsNoData retentionextendedEcommerce trackingYes 7/8spec lines stated 7.4
Compare all 25 in a table
| # | Tool | Score | Free plan | From | Free plan | Paid from | Monthly visitor limit | Event tracking |
|---|---|---|---|---|---|---|---|---|
| 1 | Zoho Apptics | 9.3 | Free plan | Free | Yes | — | — | — |
| 2 | PostHog | 9.0 | Free plan | Free | Yes | — | — | Yes |
| 3 | Matomo | 8.3 | Free plan | €275/mo | Yes | — | — | Yes |
| 4 | Visitor Analytics (TWIPLA) | 8.3 | Free plan | $2.99/mo | Yes | $2.39/mo | 400 visitors | Yes |
| 5 | OpenPanel | 8.2 | No | $2.08/mo | Yes | $2.50/mo | — | — |
| 6 | Amplitude | 8.1 | Free plan | Free | Yes | Free | — | Yes |
| 7 | Heap | 8.1 | Free plan | Free | Yes | — | 10,000 visitors | Yes |
| 8 | Contentsquare | 8.1 | Free plan | Free | Yes | — | — | Yes |
| 9 | Mixpanel | 8.0 | Free plan | $120/mo | Yes | $120/mo | — | Yes |
| 10 | Hitsteps | 7.9 | Free plan | $4.99/mo | Yes | $4.99/mo | 2,000 visitors | Yes |
| 11 | Google Analytics | 7.8 | No | — | Yes | — | — | Yes |
| 12 | Usermaven | 7.8 | No | $49/mo | No | $84/mo | — | Yes |
| 13 | Jetpack Stats | 7.7 | Free plan | Free | Yes | — | — | Yes |
| 14 | Simple Analytics | 7.7 | Free plan | Free | Yes | — | — | Yes |
| 15 | MonsterInsights | 7.7 | Free plan | $16.58/mo | Yes | — | — | Yes |
| 16 | Statable | 7.7 | No | $9/mo | Yes | $9/mo | — | Yes |
| 17 | Plausible Analytics | 7.6 | No | $9/mo | No | $9/mo | — | Yes |
| 18 | KISSmetrics | 7.6 | Free plan | $99/mo | Yes | $79/mo | — | Yes |
| 19 | ActionLab Analytics | 7.6 | Free plan | $14/mo | Yes | $14/mo | — | Yes |
| 20 | Snowplow | 7.5 | No | — | No | — | — | Yes |
| 21 | Triple Whale | 7.5 | Free plan | Free | Yes | — | — | — |
| 22 | SingleAnalytics | 7.5 | Free plan | $19/mo | Yes | $19/mo | — | Yes |
| 23 | Fathom Analytics | 7.4 | No | $15/mo | No | $15/mo | — | Yes |
| 24 | TinyAnalytics | 7.4 | Free plan | £49/mo | Yes | — | — | Yes |
| 25 | Clicky | 7.4 | Free plan | $6.67/mo | Yes | $9.99/mo | — | Yes |
Is your tool on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which web analytics tool is ranked first on Specifiction?
Zoho Apptics is ranked #1 of 141 with a score of 9.3. PostHog is second and Matomo third.
How many of these have a free plan?
18 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, OpenPanel has the lowest first paid tier we found: $2.08/mo.
How is this list ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing.
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