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Umami

umami.is

From $20/mo Free plan WebLinuxAPISelf-hosted
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Spec score 9.1 #10 of 142 in Web analytics tools

What it is

Umami is an open-source analytics platform for understanding website and product traffic, campaigns, visitor behavior, conversions, retention and revenue. Reports cover pageviews, visitor metrics, UTM campaigns, real-time activity, funnels, goals, journeys, attribution and revenue. Session replays and click and scroll heatmaps are available on Business and above. Umami says standard analytics uses no cookies, does not track people across websites, and does not collect directly identifying information. Optional features such as distinct IDs, custom properties, revenue tracking, replays and heatmaps can collect additional information when enabled; replays are off by default and mask input fields by default. Customers can choose managed Umami Cloud or host the open-source platform themselves. The free Hobby cloud plan sits alongside Pro at $20 a month and Business at $200 a month. Pro includes one million events monthly and up to 20 websites; Business includes 10 million events monthly, unlimited websites and heatmaps. Cloud event usage includes pageviews and custom events, with excess events billed per event without stopping collection. The platform also provides API access and a read-only MCP server on specified plans or self-hosted versions.

Spec sheet

Product
Umami is an open-source web and product analytics platform for understanding traffic, campaigns, visitor behavior, conversions, retention, and revenue.Read 11 Oct 2026 · umami.is
Free plan
YesRead 22 Sep 2026 · docs.umami.is
Integrations
The integrations documentation lists plugins for platforms including WordPress, VuePress, Gatsby, Nuxt, Craft CMS, and Docusaurus, plus JavaScript, PHP Laravel, Python, and Go APIs.Read 11 Oct 2026 · docs.umami.is
Security
Umami Cloud connections use HTTPS and TLS, and customer accounts, teams, websites, and analytics data are logically separated.Read 11 Oct 2026 · umami.is
Privacy
Umami says standard web analytics uses no cookies, does not track visitors across websites, and does not collect directly identifying information or sell data.Read 11 Oct 2026 · umami.is
Compliance
Umami states its approach supports GDPR and CCPA compliance and says its Cloud servers are located in the US and EU.Read 11 Oct 2026 · umami.is
Support
The Hobby plan includes community support, Pro includes email support, Business includes email and chat support, and Enterprise includes enterprise support.Read 11 Oct 2026 · umami.is
Headquarters
San Francisco, California, United StatesRead 28 Sep 2026 · umami.is
AI access
The official MCP server provides read-only analytics tools and is available on Umami Cloud Pro plans and above and on self-hosted Umami v3.4 or later.Read 11 Oct 2026 · umami.is
Analytics
Features include pageview and visitor metrics, UTM campaign tracking, real-time data, funnels, goals, journeys, retention, attribution, and revenue reporting.Read 11 Oct 2026 · umami.is
API access
YesRead 22 Sep 2026 · docs.umami.is
Behavior tools
The platform offers session replays and click and scroll heatmaps; the pricing page lists these on the Business plan and above.Read 11 Oct 2026 · umami.is
Conversion funnels
YesRead 22 Sep 2026 · docs.umami.is
Ecommerce tracking
YesRead 22 Sep 2026 · docs.umami.is
Event tracking
YesRead 22 Sep 2026 · docs.umami.is
Hosting
Customers can use managed Umami Cloud or self-host the open-source platform on their own infrastructure.Read 11 Oct 2026 · umami.is
Optional data
Distinct IDs, custom event or session properties, revenue tracking, session replays, and heatmaps can collect additional information when enabled and configured.Read 11 Oct 2026 · umami.is
Replay controls
Session replays are disabled by default, require an additional recorder script, and mask input fields by default.Read 11 Oct 2026 · umami.is
Self-hosting
Self-hosted installation options include source, Docker Compose, a prebuilt Docker image, and a third-party Kubernetes Helm chart; the documented source install requires Node.js 18.18 or newer and PostgreSQL 12.14 or newer.Read 11 Oct 2026 · docs.umami.is
Session recordings
YesRead 22 Sep 2026 · docs.umami.is
Usage limit
Cloud usage counts pageviews plus custom events and stored custom event properties; events above a plan’s included amount are billed per event without interrupting data collection.Read 11 Oct 2026 · umami.is

Plans and prices

Hobby Free month 100K events/month · 1 website · 6-month data retention · community support Read 11 Oct 2026 · umami.is
Pro $20 a month monthly 1 million events/month included · up to 20 websites · up to 10 team members · 2-year data retention · API and MCP access Read 11 Oct 2026 · umami.is
Business $200 a month monthly 10 million events/month included · unlimited websites and team members · 5-year data retention · 5,000 session replays included · heatmaps Read 11 Oct 2026 · umami.is
Enterprise Priced on request Custom event volume and data retention · SAML SSO · uptime SLA · onboarding support · enterprise support Read 11 Oct 2026 · umami.is

Every Umami plan and price →

Strong points and limits

Strong points

  • Free Hobby cloud plan is available.
  • Supports both cloud and self-hosted use.
  • Standard analytics uses no cookies.
  • Includes funnels, goals, attribution and revenue reporting.
  • Pro includes API and MCP access.

Limits

  • Session replays and heatmaps require Business or above.
  • Pro is $20 a month.
  • Business is $200 a month.
  • Cloud events above plan limits are billed per event.

Who it suits

Umami suits site and product teams looking for traffic, campaign and conversion analytics, with either managed cloud or self-hosted deployment. Teams wanting session replays or heatmaps should note these are listed on Business and above.

Verdict

Umami combines core analytics with self-hosting and a free cloud option. The listed paid plans have monthly event allowances, and excess cloud events are billed per event.

Where Specifiction places it

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