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Mixpanel

mixpanel.com

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Spec score 9.1 #7 of 142 in Web analytics tools

What it is

Mixpanel is an analytics platform for event tracking across products and ecommerce experiences. It provides conversion funnels, session recordings, ecommerce tracking, API access, and unlimited data retention. The free plan is available forever with unlimited seats, 1 million events per month, 10,000 session replays per month, 1,000 monthly active users, and 10 active feature flags. Growth costs $120 per month when billed annually, allowing up to 20 million events, 500,000 session replays, 5,000 monthly active users, and 50 active feature flags, with unlimited seats. Mixpanel is listed for API use. The maker was founded in 2009 and is headquartered in San Francisco, California.

Spec sheet

What it does
Mixpanel is an event-based product and digital analytics platform for understanding user behavior, conversion, retention and growth.Read 15 Oct 2026 · mixpanel.com
Free plan
YesRead 20 Sep 2026 · mixpanel.com
Paid from
120Read 20 Sep 2026 · mixpanel.com
Integrations
The integration directory covers data warehouses, CDPs, BI, CRM, experimentation, feature flags, marketing automation, surveys, privacy and AI categories.Read 15 Oct 2026 · mixpanel.com
Compliance
Its Trust Center lists SOC 2 materials, ISO 27001:2022, ISO 27701:2019, HIPAA mapping and penetration-test reports.Read 15 Oct 2026 · trust.mixpanel.com
Headquarters
San Francisco, California, United StatesRead 23 Sep 2026 · mixpanel.com
Founded
2009Read 23 Sep 2026 · mixpanel.com
AI and MCP
Mixpanel offers Mixpanel Agent and an MCP server for natural-language analysis through compatible AI tools.Read 15 Oct 2026 · mixpanel.com
API access
YesRead 20 Sep 2026 · mixpanel.com
API ingestion
Mixpanel accepts events through APIs and can also use existing data from BigQuery, Snowflake, Redshift and Segment without installing its SDKs.Read 15 Oct 2026 · mixpanel.com
Company identity
LinkedIn lists Mixpanel as a privately held software-development company founded in 2009 with headquarters in San Francisco and 201–500 employees.Read 15 Oct 2026 · linkedin.com
Conversion funnels
YesRead 20 Sep 2026 · mixpanel.com
Customer footprint
Mixpanel says it is trusted by more than 29,000 companies, including Workday, Pinterest, LG and Rakuten Viber.Read 15 Oct 2026 · linkedin.com
Data retention
unlimitedRead 20 Sep 2026 · mixpanel.com
Ecommerce tracking
YesRead 20 Sep 2026 · mixpanel.com
Event tracking
YesRead 20 Sep 2026 · mixpanel.com
Experimentation
Experiments and feature flags are available on Free and Growth plans with limited included quantities and Enterprise-level feature parity.Read 15 Oct 2026 · mixpanel.com
Heatmaps
Heatmaps visualize hotspots, dead zones and missed opportunities on web pages.Read 15 Oct 2026 · mixpanel.com
Identity resolution
ID Merge unifies user journeys across devices and login states through identify and reset calls.Read 15 Oct 2026 · mixpanel.com
iOS requirements
Mixpanel Swift SDK 7.0.0 requires iOS 15, tvOS 15, macOS 12 and watchOS 9.Read 15 Oct 2026 · mixpanel.github.io
Limit: data setup quality
Reviewers say incorrect event naming or poor event and property organization can make reports unreliable.Read 15 Oct 2026 · getapp.com
Limit: learning curve
Reviewers repeatedly mention that the interface, queries and dashboard construction take time to learn, especially for inexperienced analytics users.Read 15 Oct 2026 · trustradius.com
Limit: outages
A Trustpilot reviewer reported a full-day outage that prevented access to critical customer-reporting data.Read 15 Oct 2026 · trustpilot.com
Limit: pricing
GetApp reviewers report sharp price increases, restrictive free-plan limits and lower value for advanced features.Read 15 Oct 2026 · getapp.com
Lookup tables
Lookup Tables let teams join event data with user, account, product or content context without coding those fields into tracking.Read 15 Oct 2026 · mixpanel.com
Metric Trees
Metric Trees link product inputs to business metrics to show how product activity relates to growth outcomes.Read 15 Oct 2026 · mixpanel.com
Mobile analytics
Mobile analytics covers app installs, sessions, feature usage and longer-term retention.Read 15 Oct 2026 · mixpanel.com
Praise: analytics usefulness
Reviewers praise event tracking, user engagement analysis, funnels, cohorts, segmentation and validating tracked events in real time.Read 15 Oct 2026 · getapp.com
Praise: collaboration and reach
TrustRadius reviewers describe Mixpanel as versatile across teams and useful for understanding behavior in mobile and online applications.Read 15 Oct 2026 · trustradius.com
Product analytics
Its product analytics includes real-time self-service insights, funnels, retention analysis, segmentation and cohort analysis.Read 15 Oct 2026 · mixpanel.com
Rating on Capterra
4.5 out of 5 from 146 reviewsRead 15 Oct 2026 · capterra.com
Rating on Chrome Web Store
4.4 out of 5 from 12 ratingsRead 15 Oct 2026 · chromewebstore.google.com
Rating on G2
4.5 out of 5 from 1,372 reviewsRead 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
4.5 out of 5 from 115 ratingsRead 15 Oct 2026 · gartner.com
Rating on GetApp
4.5 out of 5 from 146 reviewsRead 15 Oct 2026 · getapp.com
Rating on Trustpilot
2.5 out of 5 from 9 reviewsRead 15 Oct 2026 · trustpilot.com
Rating on TrustRadius
8.3 out of 10 from 256 reviews and ratingsRead 15 Oct 2026 · trustradius.com
SDK coverage
Official SDKs cover browser JavaScript, iOS, Android, React Native, Flutter, Python, Node.js, Java, Go and Ruby.Read 15 Oct 2026 · deepwiki.com
SDK documentation
The JavaScript client generates typed API-reference documentation from JSDoc and TypeScript definitions and publishes it with builds.Read 15 Oct 2026 · github.com
SDK license
The official Mixpanel JavaScript client repository is licensed Apache-2.0.Read 15 Oct 2026 · github.com
Security controls
Mixpanel says data is protected with TLS in transit, encryption at rest, logical tenant separation and strong authentication and authorization.Read 15 Oct 2026 · mixpanel.com
Security incident
Mixpanel said a November 2025 smishing campaign led to unauthorized access affecting a limited number of customers and triggered credential resets and forensic review.Read 15 Oct 2026 · mixpanel.com
Session recordings
YesRead 20 Sep 2026 · mixpanel.com
Session replay
Session Replay connects quantitative analytics with replayed user experiences and supports native iOS and Android app replays.Read 15 Oct 2026 · mixpanel.com
Web analytics
The platform provides website performance and acquisition analytics for how visitors arrive, navigate and convert.Read 15 Oct 2026 · mixpanel.com

Plans and prices

Free Free free forever unlimited seats · up to 1M events/month · 10K session replays/month · 1K MEU/month experiments · 10 active feature flags Read 15 Oct 2026 · mixpanel.com
Growth Free starts at $0; example $120/month annual or $140/month monthly for 18M events/year up to 20M events/month · up to 500K session replays/month · 5K MEU/month included · up to 100K MEU/month experiments · 50 active feature flags Read 15 Oct 2026 · mixpanel.com
Enterprise Priced on request contact sales up to 1T events/month · customizable replay and experiment volumes · unlimited alerts and anomaly detection · dedicated success team and priority support · custom retention policy Read 15 Oct 2026 · mixpanel.com

Every Mixpanel plan and price →

Strong points and limits

Strong points

  • Free plan includes unlimited seats
  • Tracks events, funnels, and ecommerce activity
  • Session recordings included
  • Unlimited data retention
  • API access available

Limits

  • Free plan capped at 1M events monthly
  • Growth requires annual billing
  • Feature flags limited by plan

Who it suits

Mixpanel suits teams analyzing product and ecommerce events, funnels, recordings, and feature-flag activity through an API-oriented platform.

Verdict

Mixpanel offers event and product analytics with recordings, funnels, ecommerce tracking, and API access. Its free tier has explicit usage limits, while Growth starts at $120/mo billed annually.

Where Specifiction places it

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