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HockeyStack

hockeystack.com

From $1,400/mo Free trial WebAPI
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Spec score 8.8 #18 of 142 in Web analytics tools

What it is

HockeyStack is an analytics platform for event tracking, conversion funnels, and session recordings. API is its listed platform, and API access is included among its capabilities. The Growth plan costs $1,400 a month, billed monthly, and includes all platform integrations, multi-touch attribution models, account and user journeys, a LinkedIn Ads impression tracker, cookieless tracking, and free onboarding. Scale costs $2,400 a month, billed monthly; it includes Growth features plus lead scoring, IP identification, cohort analysis, pipeline goal settings, and a dedicated account manager. HockeyStack uses paid pricing and has no free plan. The maker is HockeyStack, with headquarters listed in Middletown, Delaware, while the product headquarters are listed in San Francisco. The company was founded in 2021.

Spec sheet

What it does
HockeyStack combines marketing and sales data into a chronological buyer-journey view from anonymous touch through closed-won revenue.Read 21 Oct 2026 · hockeystack.com
Free plan
NoRead 24 Sep 2026 · academy.hockeystack.com
Paid from
1400Read 24 Sep 2026 · academy.hockeystack.com
Integrations
Listed connections include Salesforce, HubSpot, Microsoft Dynamics, Google Ads, LinkedIn Ads, Meta, TikTok, Reddit, Marketo, Pardot, Calendly, Snowflake, BigQuery, Segment, Intercom, Drift, and 6sense.Read 21 Oct 2026 · hockeystack.com
Support
The troubleshooting guide directs customers to live support chat for integration problems.Read 21 Oct 2026 · docs.hockeystack.com
Headquarters
San Francisco, California, USARead 28 Sep 2026 · hockeystack.com
Founded
2021Read 28 Sep 2026 · hockeystack.com
AI insights
Its AI agents provide forward-looking recommendations and next-best actions for segments.Read 21 Oct 2026 · hockeystack.com
API access
YesRead 24 Sep 2026 · academy.hockeystack.com
Attribution models
The company says its attribution reporting supports nine different models.Read 21 Oct 2026 · hockeystack.com
Company operating metrics
The company’s About page states 200-plus B2B customers, 60 TB of tracked data, and 212 requests processed per second.Read 21 Oct 2026 · hockeystack.com
Company profile
LinkedIn lists HockeyStack as a privately held software-development company founded in 2021, headquartered in San Francisco, with 51–200 employees.Read 21 Oct 2026 · linkedin.com
Conversion funnels
YesRead 24 Sep 2026 · academy.hockeystack.com
Custom reporting
No-SQL dashboards can be customized with attribution models, scoring weights, campaign groupings, and exclusions.Read 21 Oct 2026 · hockeystack.com
Custom-goal limits
Custom-goal properties fully support strings and numbers; arrays and objects can be sent but do not receive full dashboard functionality.Read 21 Oct 2026 · docs.hockeystack.com
Data synchronization
HockeyStack supports two-way synchronization with CRMs, advertising platforms, and data warehouses, including pushing attribution data back to source systems.Read 21 Oct 2026 · hockeystack.com
Documentation
The official documentation is published in GitBook and provides a complete index plus Markdown versions of pages.Read 21 Oct 2026 · docs.hockeystack.com
Event tracking
YesRead 24 Sep 2026 · academy.hockeystack.com
Funding news
On April 15, 2026, HockeyStack announced a new funding round that brought total funding above $50 million and launched its Revenue Agents platform.Read 21 Oct 2026 · prnewswire.com
Holistic buyer journeys
The platform links every interaction to an account journey and uses cookieless tracking to capture activity missing from CRM or last-touch reports.Read 21 Oct 2026 · hockeystack.com
Implementation methods
Documentation covers direct HTML installation plus Google Tag Manager, WordPress, and React deployment.Read 21 Oct 2026 · docs.hockeystack.com
Licence and hosting
An independent directory describes HockeyStack as closed-source proprietary SaaS with hosted deployment and no self-hosting.Read 21 Oct 2026 · enlisted.directory
Lift and incrementality
Lift reports compare exposed and unexposed accounts to estimate which campaigns drive conversions.Read 21 Oct 2026 · hockeystack.com
Limit: implementation failures
A 2026 Capterra reviewer reported four months of onboarding without connecting data and cancelled the contract.Read 21 Oct 2026 · capterra.com
Limit: missing functionality
Older Software Advice reviews mention missing real-time webhook or Slack alerts, Google Analytics integration, comparison reports, heatmaps, and session recording.Read 21 Oct 2026 · softwareadvice.com
Limit: pricing concern
A G2 reviewer said the separate account-intelligence purchase can be expensive for some teams.Read 21 Oct 2026 · g2.com
Limit: support responsiveness
Trustpilot and AppSumo reviewers reported unanswered support messages and inability to add tracking domains.Read 21 Oct 2026 · trustpilot.com
Multi-touch attribution
Users can compare attribution models side by side and switch models to evaluate channel and pipeline contribution.Read 21 Oct 2026 · hockeystack.com
Odin AI analyst
Odin answers plain-language marketing questions, creates visuals, schedules recurring analyses, and recommends actions.Read 21 Oct 2026 · hockeystack.com
Praise: ease of use
Reviewers repeatedly describe setup, dashboards, funnel tracking, and website installation as simple or intuitive.Read 21 Oct 2026 · softwareadvice.com
Praise: insights and attribution
Reviewers praise unified buyer-journey data, actionable attribution, and clear marketing-performance visibility.Read 21 Oct 2026 · g2.com
Praise: support
Several reviewers describe HockeyStack support as responsive, knowledgeable, and highly engaged.Read 21 Oct 2026 · softwarefinder.com
Privacy tracking
Cookieless mode is enabled with a data-cookieless attribute, while removing that attribute switches the script to cookie-based tracking.Read 21 Oct 2026 · docs.hockeystack.com
Public JavaScript API
The browser API exposes HockeyStack.goal() for custom events and HockeyStack.identify() for user identification.Read 21 Oct 2026 · docs.hockeystack.com
Rating on AppSumo
4.8 out of 5 from 74 reviews.Read 21 Oct 2026 · appsumo.com
Rating on Capterra
4.7 out of 5 from 27 reviews.Read 21 Oct 2026 · capterra.com
Rating on G2
4.4 out of 5 from 82 reviews.Read 21 Oct 2026 · g2.com
Rating on Gartner Peer Insights
0 out of 5 from 0 reviews.Read 21 Oct 2026 · gartner.com
Rating on Software Advice
4.7 out of 5 from 27 reviews.Read 21 Oct 2026 · softwareadvice.com
Rating on Trustpilot
2.9 out of 5 from 2 reviews.Read 21 Oct 2026 · trustpilot.com
Revenue Agents architecture
The announced platform uses continuously updated Blueprints trained on structured and unstructured enterprise data, with agents assigned to deals and accounts.Read 21 Oct 2026 · prnewswire.com
Security compliance
The Trust Center lists SOC 2 Type I and SOC 2 Type II reports, penetration testing, encryption, restricted production access, background checks, and disaster-recovery controls.Read 21 Oct 2026 · security.hockeystack.com
Session recordings
YesRead 24 Sep 2026 · academy.hockeystack.com
System footprint
The tracking guide describes the hosted script as approximately 8.5 KB and delivered through a CDN.Read 21 Oct 2026 · docs.hockeystack.com
Tracking payload
The tracking documentation says the script records pageviews, sessions, referrers, clicks, scrolls, form submissions, submitted emails, city-level geography, and device/browser metadata.Read 21 Oct 2026 · docs.hockeystack.com

Plans and prices

Growth $1,400 a month monthly all platform integrations · multi-touch attribution · account and user journeys · LinkedIn Ads impression tracker · cookieless tracking · free onboarding · Slack community Read 21 Oct 2026 · academy.hockeystack.com
Scale $2,400 a month monthly everything in Growth · lead scoring · IP identification · cohort analysis · pipeline goal settings · dedicated account manager · 1:1 Slack support Read 21 Oct 2026 · academy.hockeystack.com
Enterprise Price not published Everything in Scale · Forecasting · Mix modelling · Budget optimization · Machine-learning attribution · Data warehouse integration Read 24 Sep 2026 · academy.hockeystack.com
Enterprise Priced on request everything in Scale · forecasting · mix modeling · budget optimization · machine-learning attribution · data-warehouse integration · offline conversion Read 21 Oct 2026 · academy.hockeystack.com

Every HockeyStack plan and price →

Strong points and limits

Strong points

  • Event tracking included
  • Conversion funnel analysis
  • Session recordings
  • Multi-touch attribution models
  • API access

Limits

  • No free plan
  • Growth starts at $1,400.00 USD monthly
  • API is the only listed platform

Who it suits

HockeyStack suits teams that need event, funnel, session, attribution, and journey analytics through an API. Plan choice depends on whether they need Growth, Scale, or Enterprise capabilities.

Verdict

HockeyStack offers event and journey analytics with progressively broader attribution, scoring, and forecasting features across paid plans. Buyers should compare the listed plan capabilities and monthly costs before choosing.

Where Specifiction places it

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