HockeyStack vs Triple Whale
HockeyStack
hockeystack.comTriple Whale
triplewhale.comSide by side
| Figure | HockeyStack | Triple Whale |
|---|---|---|
| Price from | $1,400/mo | $219/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 5 |
| Spec score · Web analytics tools | 8.8 (#18) | 9.3 (#4) |
| Spec score · Email Marketing Analytics Software | 8.7 (#8) | 8.7 (#11) |
| Spec score · Marketing Attribution Software | 8.6 (#10) | 8.6 (#12) |
| Founded | 2021 | 2021 |
| Free plan | No | Yes |
| Integrations | Listed connections include Salesforce, HubSpot, Microsoft Dynamics, Google Ads, LinkedIn Ads, Meta, TikTok, Reddit, Marketo, Pardot, Calendly, Snowflake, BigQuery, Segment, Intercom, Drift, and 6sense. | Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools. |
| Rating on Capterra | 4.7 out of 5 from 27 reviews. | 5.0 out of 5 from 1 review |
| Rating on G2 | 4.4 out of 5 from 82 reviews. | 4.5 out of 5 from 482 reviews |
| Rating on Gartner Peer Insights | 0 out of 5 from 0 reviews. | 5.0 out of 5 from 1 review |
| Rating on Trustpilot | 2.9 out of 5 from 2 reviews. | 3.4 out of 5 from 67 reviews |
| Support | The troubleshooting guide directs customers to live support chat for integration problems. | The pricing page says customers can contact the team with questions and book time with implementation specialists; Enterprise includes dedicated success coverage. |
| What it does | HockeyStack combines marketing and sales data into a chronological buyer-journey view from anonymous touch through closed-won revenue. | Triple Whale is a cloud ecommerce intelligence platform that combines marketing, sales and operations data in a central dashboard with attribution, analytics and AI agents. |
Plans
HockeyStack
- Growth$1,400 a month
- Scale$2,400 a month
- EnterprisePrice not published
- EnterprisePriced on request
Triple Whale
- FreeFree
- FreeFree
- Foundation$219 a month
- Automate$749 a month
- EnterprisePriced on request
In their own words
HockeyStack
HockeyStack is an analytics platform for event tracking, conversion funnels, and session recordings. API is its listed platform, and API access is included among its capabilities. The Growth plan costs $1,400 a month, billed monthly, and includes all platform integrations, multi-touch attribution models, account and user journeys, a LinkedIn Ads impression tracker, cookieless tracking, and free onboarding. Scale costs $2,400 a month, billed monthly; it includes Growth features plus lead scoring, IP identification, cohort analysis, pipeline goal settings, and a dedicated account manager. HockeyStack uses paid pricing and has no free plan. The maker is HockeyStack, with headquarters listed in Middletown, Delaware, while the product headquarters are listed in San Francisco. The company was founded in 2021.
Triple Whale
Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.