Best Email Marketing Analytics Software in 2026
Updated
In short: Singular is ranked #1 of 48 as of 7 October 2026, ahead of Windsor.ai and AnyTrack. The best-ranked option with a free plan is Windsor.ai. The lowest first paid tier on this page is Factors.ai at $0.50/mo.
Email marketing analytics software helps you connect campaign activity with the outcomes you want to understand. Compared on attribution models, campaign comparison, connected platforms, ecommerce tracking, revenue tracking, and optimization insights, these entries let you weigh what each option says about measurement and analysis. Historical data can matter when you need context beyond a current campaign; free-plan availability and paid-from pricing add cost considerations. Singular, Windsor.ai, and AnyTrack are among the products to compare, alongside Bluey Email and Dreamdata. Consider which platforms and commerce data you need to bring together, and which views would help you assess campaign performance.
48 email marketing analytics software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
48ranked
14free plans on this page
$0.50/molowest paid tier
7 Oct 2026last checked
Input list Email Marketing Analytics Software 25 channels on this page · 72 of 200 spec lines stated by the makers
Ch Tool Free planPaid fromHistorical dataConnected platformsAttribution modelsRevenue trackingEcommerce trackingCampaign comparison Spec sheet Score
01 Singular Free planYesPaid fromnot statedHistorical datanot statedConnected platformsnot statedAttribution modelsnot statedRevenue trackingnot statedEcommerce trackingnot statedCampaign comparisonnot stated 1/8spec lines stated 7.5
02 Windsor.ai Free planYesPaid from$19/moHistorical data120 monthsConnected platforms3 platformsAttribution modelsmulti-touchRevenue trackingYesEcommerce trackingYesCampaign comparisonYes 8/8spec lines stated 7.4
03 AnyTrack Free planYesPaid from$100/moHistorical datanot statedConnected platforms100 platformsAttribution modelssingle-touchRevenue trackingYesEcommerce trackingYesCampaign comparisonnot stated 6/8spec lines stated 7.2
04 Bluey Email Free planYesPaid from$7/moHistorical datanot statedConnected platformsnot statedAttribution modelssingle-touchRevenue trackingYesEcommerce trackingYesCampaign comparisonYes 6/8spec lines stated 7.2
05 OptiKratos Email Free planYesPaid fromnot statedHistorical datanot statedConnected platformsnot statedAttribution modelsnot statedRevenue trackingYesEcommerce trackingnot statedCampaign comparisonYes 3/8spec lines stated 7.2
06 Dreamdata Free planYesPaid fromnot statedHistorical datanot statedConnected platformsnot statedAttribution modelsnot statedRevenue trackingnot statedEcommerce trackingYesCampaign comparisonnot stated 2/8spec lines stated 7.0
07 Bird Analytics Free planYesPaid from$15/moHistorical data1 monthsConnected platformsnot statedAttribution modelsmulti-touchRevenue trackingYesEcommerce trackingYesCampaign comparisonnot stated 6/8spec lines stated 6.9
08 Sendlens Free planYesPaid fromnot statedHistorical datanot statedConnected platforms2 platformsAttribution modelssingle-touchRevenue trackingYesEcommerce trackingnot statedCampaign comparisonYes 5/8spec lines stated 6.9
09 Advanza Free planYesPaid from$69/moHistorical datanot statedConnected platformsnot statedAttribution modelsnot statedRevenue trackingYesEcommerce trackingnot statedCampaign comparisonYes 4/8spec lines stated 6.8
10 Mailmunch Free planYesPaid fromnot statedHistorical datanot statedConnected platformsnot statedAttribution modelsnot statedRevenue trackingnot statedEcommerce trackingnot statedCampaign comparisonnot stated 1/8spec lines stated 6.8
11 SegmentFlow.ai Free planYesPaid fromnot statedHistorical datanot statedConnected platformsnot statedAttribution modelsnot statedRevenue trackingnot statedEcommerce trackingnot statedCampaign comparisonnot stated 1/8spec lines stated 6.8
12 TrueSend Free planYesPaid fromnot statedHistorical datanot statedConnected platformsnot statedAttribution modelsnot statedRevenue trackingnot statedEcommerce trackingnot statedCampaign comparisonnot stated 1/8spec lines stated 6.8
13 Amazon Marketing Cloud Free planYesPaid fromnot statedHistorical datanot statedConnected platformsnot statedAttribution modelsnot statedRevenue trackingnot statedEcommerce trackingnot statedCampaign comparisonnot stated 1/8spec lines stated 6.7
14 Eagora Free plannot statedPaid fromnot statedHistorical datanot statedConnected platformsnot statedAttribution modelsmulti-touchRevenue trackingYesEcommerce trackingnot statedCampaign comparisonYes 3/8spec lines stated 6.7
15 Factors.ai Free planNoPaid from$199/moHistorical datanot statedConnected platformsnot statedAttribution modelsnot statedRevenue trackingnot statedEcommerce trackingnot statedCampaign comparisonnot stated 2/8spec lines stated 6.7
16 Visisto Free planYesPaid fromnot statedHistorical datanot statedConnected platforms10 platformsAttribution modelsmulti-touchRevenue trackingYesEcommerce trackingYesCampaign comparisonnot stated 5/8spec lines stated 6.7
17 Litmus Free planNoPaid fromnot statedHistorical datanot statedConnected platformsnot statedAttribution modelsnot statedRevenue trackingnot statedEcommerce trackingnot statedCampaign comparisonnot stated 1/8spec lines stated 6.6
18 Attributy Free planNoPaid from$999/moHistorical datanot statedConnected platformsnot statedAttribution modelsnot statedRevenue trackingnot statedEcommerce trackingnot statedCampaign comparisonnot stated 2/8spec lines stated 6.5
19 SendState Free planNoPaid from$29/moHistorical datanot statedConnected platformsnot statedAttribution modelsnot statedRevenue trackingYesEcommerce trackingnot statedCampaign comparisonYes 4/8spec lines stated 6.5
20 Triple Whale Free planYesPaid fromnot statedHistorical datanot statedConnected platformsnot statedAttribution modelsnot statedRevenue trackingnot statedEcommerce trackingnot statedCampaign comparisonnot stated 1/8spec lines stated 6.5
21 Whatagraph Free planNoPaid fromnot statedHistorical data24 monthsConnected platformsnot statedAttribution modelsnot statedRevenue trackingnot statedEcommerce trackingnot statedCampaign comparisonnot stated 2/8spec lines stated 6.5
22 Adobe Marketo Engage Free planNoPaid fromnot statedHistorical datanot statedConnected platformsnot statedAttribution modelsnot statedRevenue trackingnot statedEcommerce trackingnot statedCampaign comparisonnot stated 1/8spec lines stated 6.4
23 Factors.ai Free planNoPaid from$199/moHistorical datanot statedConnected platformsnot statedAttribution modelsnot statedRevenue trackingnot statedEcommerce trackingnot statedCampaign comparisonnot stated 2/8spec lines stated 6.3
24 Pika Free plannot statedPaid fromnot statedHistorical datanot statedConnected platformsnot statedAttribution modelsnot statedRevenue trackingYesEcommerce trackingYesCampaign comparisonnot stated 2/8spec lines stated 6.3
25 Salesforce Account Engagement Free planNoPaid from$10,000/moHistorical datanot statedConnected platformsnot statedAttribution modelsnot statedRevenue trackingnot statedEcommerce trackingnot statedCampaign comparisonnot stated 2/8spec lines stated 6.3
Compare all 25 in a table
| # | Tool | Score | Free plan | From | Free plan | Paid from | Historical data | Connected platforms |
|---|---|---|---|---|---|---|---|---|
| 1 | Singular | 7.5 | Free plan | Free | Yes | — | — | — |
| 2 | Windsor.ai | 7.4 | Free plan | $19/mo | Yes | 19 /mo | 120 months | 3 platforms |
| 3 | AnyTrack | 7.2 | Free plan | $100/mo | Yes | 100 /mo | — | 100 platforms |
| 4 | Bluey Email | 7.2 | Free plan | $7/mo | Yes | 7 /mo | — | — |
| 5 | OptiKratos Email | 7.2 | Free plan | $41/mo | Yes | — | — | — |
| 6 | Dreamdata | 7.0 | Free plan | Free | Yes | — | — | — |
| 7 | Bird Analytics | 6.9 | No | — | Yes | 15 /mo | 1 months | — |
| 8 | Sendlens | 6.9 | Free plan | €29/mo | Yes | — | — | 2 platforms |
| 9 | Advanza | 6.8 | Free plan | $69/mo | Yes | 69 /mo | — | — |
| 10 | Mailmunch | 6.8 | Free plan | Free | Yes | — | — | — |
| 11 | SegmentFlow.ai | 6.8 | Free plan | $19/mo | Yes | — | — | — |
| 12 | TrueSend | 6.8 | Free plan | Free | Yes | — | — | — |
| 13 | Amazon Marketing Cloud | 6.7 | Free plan | Free | Yes | — | — | — |
| 14 | Eagora | 6.7 | No | $15/mo | — | — | — | — |
| 15 | Factors.ai | 6.7 | No | $0.50/mo | No | 199 /mo | — | — |
| 16 | Visisto | 6.7 | Free plan | £49/mo | Yes | — | — | 10 platforms |
| 17 | Litmus | 6.6 | No | $99/mo | No | — | — | — |
| 18 | Attributy | 6.5 | No | $799/mo | No | 999 /mo | — | — |
| 19 | SendState | 6.5 | No | $29/mo | No | 29 /mo | — | — |
| 20 | Triple Whale | 6.5 | Free plan | Free | Yes | — | — | — |
| 21 | Whatagraph | 6.5 | No | €699/mo | No | — | 24 months | — |
| 22 | Adobe Marketo Engage | 6.4 | No | — | No | — | — | — |
| 23 | Factors.ai | 6.3 | No | $199/mo | No | 199 /mo | — | — |
| 24 | Pika | 6.3 | No | — | — | — | — | — |
| 25 | Salesforce Account Engagement | 6.3 | No | $1,250/mo | No | 10,000 /mo | — | — |
Is your tool on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which email marketing analytics software is ranked first on Specifiction?
Singular is ranked #1 of 48 with a score of 7.5. Windsor.ai is second and AnyTrack third.
How many of these have a free plan?
14 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Factors.ai has the lowest first paid tier we found: $0.50/mo.
How is this list ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing.
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