Skip to content
SPECIFICTION
Get listed

Amazon Marketing Cloud

advertising.amazon.com

Free plan WebAPI
Visit advertising.amazon.com
Spec score 8.6 #1 of 16 in Demand Side Platform

What it is

Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.

Spec sheet

What it does
Amazon Marketing Cloud is a cloud clean room for analyzing pseudonymized Amazon Ads and advertiser signals and building audiences.Read 19 Oct 2026 · advertising.amazon.com
Product
Amazon Marketing Cloud (AMC) is a secure, privacy-safe, cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs.Read 28 Sep 2026 · advertising.amazon.com
Privacy
AMC accepts pseudonymized inputs and provides only aggregated, anonymous outputs; advertiser-uploaded signals stay in the dedicated instance and cannot be exported or accessed by Amazon.Read 28 Sep 2026 · advertising.amazon.com
Support
Amazon directs prospective users to contact an Amazon Ads account executive, and its Ads Agent course describes product support within AMC.Read 28 Sep 2026 · advertising.amazon.com
Founded
2019Read 28 Sep 2026 · advertising.amazon.com
Maker
Amazon says it was founded in 1994 and identifies Seattle as its headquarters.Read 28 Sep 2026 · aboutamazon.com
API authorization
AMC APIs are part of the Amazon Ads API and use OAuth 2.0 with Login with Amazon client applications.Read 19 Oct 2026 · advertising.amazon.com
API capabilities
Amazon's 2023 AMC API launch supports reporting, audiences, signal management, integrations, and automated applications.Read 19 Oct 2026 · advertising.amazon.com
API documentation
Amazon provides an AMC developer guide in its Advanced Tools Center and groups endpoints by functional category.Read 19 Oct 2026 · advertising.amazon.com
APIs
AMC APIs support reporting, audience management, and onboarding advertiser first-party signals by stream or upload.Read 28 Sep 2026 · advertising.amazon.com
Audience activation threshold
The off-Amazon conversions guide states that rule-based audiences currently need at least 2,000 distinct user IDs for marketplace activation.Read 19 Oct 2026 · advertising.amazon.com
Audience APIs
Audience-management APIs create rule-based and lookalike audiences for campaign activation.Read 19 Oct 2026 · advertising.amazon.com
Available signals
Amazon says AMC exposes hundreds of campaign fields, including ad-attributed impressions, clicks, and conversions, and accepts pseudonymous advertiser uploads.Read 19 Oct 2026 · advertising.amazon.com
Company founded
G2 lists Amazon's founding year as 1994.Read 19 Oct 2026 · g2.com
Company funding
Crunchbase lists Amazon as public post-IPO debt with nine funding rounds, while the accessible page obscures the funding amounts.Read 19 Oct 2026 · crunchbase.com
Company headquarters
Amazon's LinkedIn company page lists the company as a public software-development company with headquarters information not shown in the accessible profile; G2 lists Seattle, Washington as headquarters.Read 19 Oct 2026 · g2.com
Company legal name
Crunchbase identifies the maker as Amazon.com, Inc., also known as Amazon.com.Read 19 Oct 2026 · crunchbase.com
Company size
LinkedIn lists Amazon as having 10,001 or more employees and shows more than 760,000 employee profiles.Read 19 Oct 2026 · uk.linkedin.com
Custom audiences
Users can build audiences from engagement records, conversion events, and segment data, then activate them in sponsored, video, and display advertising.Read 19 Oct 2026 · advertising.amazon.com
Custom models
AMC Custom Models integrates AWS Clean Rooms ML Custom Models and lets advertisers train proprietary algorithms on AMC and first-party signals for audience creation.Read 19 Oct 2026 · advertising.amazon.com
Custom-model privacy
Amazon states that model algorithms are not shared with or copied to AMC; training and inference run through API containers.Read 19 Oct 2026 · advertising.amazon.com
Data integrations
Advertisers can connect Amazon Ads, third-party provider, and advertiser signals through Ads Data Manager and integrated signal management tools.Read 28 Sep 2026 · advertising.amazon.com
Documentation and training
Amazon offers AMC Sandbox instructional queries, an Ads Agent course, and an eight-course AMC certification series.Read 19 Oct 2026 · advertising.amazon.com
Eligibility and access
AMC is available at no cost to eligible advertisers; Amazon DSP advertisers can request access from their Ad Tech Account Executive, while sponsored ads advertisers can access it through self-service.Read 28 Sep 2026 · advertising.amazon.com
Holistic measurement
AMC analyzes customer journeys across Amazon Ads media and can quantify impact in Amazon stores, advertiser sites, and other channels.Read 19 Oct 2026 · advertising.amazon.com
Licence
AMC is supplied under a proprietary service agreement that prohibits copying, modification, reverse engineering, and circumvention of security controls.Read 19 Oct 2026 · advertising.amazon.com
Limit: eligibility
A G2 reviewer says AMC works best for Amazon sellers or authors, unlike open advertising platforms available to any advertiser.Read 19 Oct 2026 · g2.com
Limit: learning curve
G2 reviewers report that new users need time, SQL knowledge, and query-design skill before AMC becomes productive.Read 19 Oct 2026 · g2.com
Limit: price
G2 reviewers describe AMC as expensive or higher-priced and say technical SQL support may be needed.Read 19 Oct 2026 · g2.com
Limit: reporting
One G2 reviewer says AMC visualization and reporting are limited enough that external dashboards are often needed.Read 19 Oct 2026 · g2.com
Limit: resource constraints
A G2 reviewer reports that default resource limits can vary by geographic region.Read 19 Oct 2026 · g2.com
Lookback window
The product page states that AMC provides access to 25 months of ad traffic signals.Read 28 Sep 2026 · advertising.amazon.com
Measurement
AMC measures customer journeys across Amazon Ads media and channels, including advertising impact at online and offline Amazon stores and advertiser-owned sites.Read 28 Sep 2026 · advertising.amazon.com
No-code workflow
Amazon says users can generate, visualize, and act on insights without SQL through templates, a new homepage, and Ads Agent.Read 19 Oct 2026 · advertising.amazon.com
No-SQL tools
The product offers insight generation and visualization without SQL, with curated templates and Ads Agent assistance.Read 28 Sep 2026 · advertising.amazon.com
Off-Amazon data requirements
Uploading off-Amazon data requires an AWS S3 file plus AMC advertiser-data-upload APIs or Amazon's AMC Uploader.Read 19 Oct 2026 · advertising.amazon.com
Partner integrations
Amazon lists Xmars, Pacvue, Treasure Data, and LiveRamp as software vendor partners with native AMC integrations.Read 28 Sep 2026 · advertising.amazon.com
Praise: analytics flexibility
G2 reviewers value custom SQL, centralized marketing data, trend analysis, ROI measurement, and campaign optimization.Read 19 Oct 2026 · g2.com
Praise: customer journey
G2 reviewers praise AMC for cross-touchpoint customer-journey analysis, attribution insight, and more precise audience creation.Read 19 Oct 2026 · g2.com
Praise: privacy and security
G2 reviewers repeatedly describe the clean-room environment as secure, privacy-respecting, and useful for advertiser data analysis.Read 19 Oct 2026 · g2.com
Privacy controls
AMC accepts pseudonymized inputs, exposes only aggregated anonymous outputs, and keeps advertiser-uploaded signals inside the dedicated instance.Read 19 Oct 2026 · advertising.amazon.com
Rating on G2
4.4 out of 5 from 76 reviewsRead 19 Oct 2026 · g2.com
Rating on TrustRadius
8.6 out of 10 from 14 reviewsRead 19 Oct 2026 · trustradius.com
Reporting API
The reporting API queries signals and produces reports on demand or on a schedule.Read 19 Oct 2026 · advertising.amazon.com
Sandbox limitation
Sponsored-ads advertisers using instant self-service cannot use the AMC Sandbox.Read 19 Oct 2026 · advertising.amazon.com
Security terms
AMC query results are aggregated and anonymized, exclude personally identifiable information, and are confidential under the AMC Agreement.Read 19 Oct 2026 · advertising.amazon.com
Service control
The AMC Agreement lets Amazon add, modify, remove, or discontinue AMC features and pause or reduce queries for operational reasons.Read 19 Oct 2026 · advertising.amazon.com
Signal availability
Advertisers can access hundreds of campaign fields, including ad-attributed impressions, clicks, and conversions.Read 28 Sep 2026 · advertising.amazon.com
Signal collaboration
Ads Data Manager and integrated signal-management tools connect Amazon, third-party, and advertiser signals.Read 19 Oct 2026 · advertising.amazon.com
Signal onboarding API
Signal-onboarding APIs stream or upload pseudonymized first-party signals to Amazon Ads.Read 19 Oct 2026 · advertising.amazon.com
TrustRadius pricing status
TrustRadius lists no AMC pricing plans and says it has no free version or trial, despite Amazon advertising eligible access at no cost.Read 19 Oct 2026 · trustradius.com
TrustRadius value feedback
A verified TrustRadius user rated pricing and value 9 out of 10 and credited attribution analysis with redirecting 30% of spend to stronger channels.Read 19 Oct 2026 · trustradius.com
Underlying service
AMC is built on AWS Clean Rooms and unifies signals across Amazon properties, advertisers, and onboarded third-party providers for flexible querying.Read 28 Sep 2026 · advertising.amazon.com
Underlying technology
AMC is built on AWS Clean Rooms and joins Amazon, advertiser, and onboarded third-party signals for privacy-safe queries.Read 19 Oct 2026 · advertising.amazon.com

Plans and prices

Amazon Marketing Cloud Free Available at no cost to eligible advertisers · access via web-based UI and API Read 28 Sep 2026 · advertising.amazon.com
Amazon Marketing Cloud access Free Available only to eligible advertisers · web UI and API · sponsored-ads advertisers can use self-service · DSP advertisers request access Read 19 Oct 2026 · advertising.amazon.com
Paid Features (beta) Priced on request Optional deeper insights from Amazon Ads and third-party providers such as Experian and NCS Read 19 Oct 2026 · advertising.amazon.com

Every Amazon Marketing Cloud plan and price →

Strong points and limits

Strong points

  • Audience activation covers sponsored, video, and display ads.
  • No-SQL insight tools include curated templates and Ads Agent assistance.
  • APIs support reporting and audience management.
  • Outputs are aggregated and anonymous.
  • Access is free for eligible advertisers.

Limits

  • Access is limited to eligible advertisers.
  • Outputs are aggregated and anonymous, not individual-level results.
  • The product provides 25 months of ad traffic signals.

Who it suits

AMC suits eligible advertisers who need to analyze advertising signals, measure customer journeys, or build audiences. Its no-SQL tools may also suit users who want insights without writing queries.

Amazon Marketing Cloud in depth

Read the full write-up

Overview

Amazon Marketing Cloud (AMC) is a cloud clean room for advertising analytics and audience building, aimed at advertisers working with Amazon Ads signals and their own data. It is strongest for teams that need to connect campaign measurement with audience activation; its eligibility rules and aggregated-only outputs make it a poor fit for unrestricted individual-level analysis.

Key features

AMC measures customer journeys across Amazon Ads media and channels, including advertising impact at Amazon’s online and offline stores and advertiser-owned sites. Hundreds of campaign fields are available, including ad-attributed impressions, clicks and conversions, with a 25-month window for ad traffic signals. That breadth supports retrospective campaign analysis, though the output model keeps results at an aggregated, anonymous level.

Advertisers can build audiences from engagement records, conversion events and segment information, then activate them for sponsored, video and display ads. Analysis can be done with SQL or through curated templates and Ads Agent-assisted insight generation and visualization. The no-SQL route lowers the barrier for teams without SQL skills; SQL gives analysts a more direct way to query connected signals.

Ads Data Manager and related signal-management tools connect Amazon Ads, advertiser and third-party provider signals. APIs cover reporting, audience management and onboarding first-party signals by stream or upload. Native AMC integrations are available from Xmars, Pacvue, Treasure Data and LiveRamp.

AMC is built on AWS Clean Rooms. Advertiser-uploaded signals remain in the dedicated instance and cannot be exported or accessed by Amazon; AMC accepts pseudonymized inputs and returns only aggregated, anonymous outputs. This is a meaningful privacy boundary, but it also rules out workflows that depend on exporting or inspecting identifiable records.

Pricing

AMC costs nothing for eligible advertisers, with access through a web-based UI and API. There is no paid tier described here, so the key qualification is eligibility rather than a choice among feature levels. Amazon DSP advertisers can request access from an Ad Tech Account Executive; sponsored ads advertisers can use self-service access. Prospective users can also contact an Amazon Ads account executive.

Platforms

AMC is delivered in the cloud and supports web and API access. The API is useful for reporting, audience management and first-party signal onboarding; the web interface provides another route to analysis and audience work.

Who it's for

AMC suits eligible Amazon advertisers who want to measure customer journeys across Amazon Ads and connect those findings to audience activation. It is especially relevant to teams combining Amazon campaign signals with advertiser or onboarded partner data, whether they prefer SQL or guided no-SQL tools. It is not the right choice for advertisers who need unrestricted row-level outputs or cannot meet Amazon’s access eligibility.

Pros and cons

Pro: Journey measurement spans Amazon Ads channels, Amazon stores and advertiser-owned sites, giving advertisers a broader view than campaign-only reporting.

Pro: SQL and no-SQL analysis accommodate both analyst-led querying and template-driven insight work.

Pro: No-cost access for eligible advertisers includes web UI and API, with APIs supporting reporting, audiences and first-party signal onboarding.

Con: Access depends on advertiser eligibility and the applicable access route, so it is not an open clean room for every buyer.

Con: Aggregated, anonymous outputs prevent individual-level inspection and data export, limiting use cases that require identifiable results.

Alternatives

For buyers comparing advertising platforms, the Demand Side Platform directory is a useful starting point; for clean-room products, see Data Clean Room Software. Live Shopping Platforms and Email Marketing Analytics Software cover adjacent categories rather than direct AMC substitutes.

Choose Adobe Advertising Creative if you want a paid option with usage-based or annual subscription pricing and self-service or managed-account routes. Consider Adform DSP, illumin, Moloco Ads, Nexxen DSP, rtb.com or Infillion DSP if you are looking for a paid advertising platform; their listed platform support varies. Simpli.fi is another paid programmatic campaign-management option, with pricing by contacting sales.

Verdict

Choose AMC if you are an eligible Amazon advertiser seeking a no-cost way to analyze connected advertising signals and turn insights into Amazon ad audiences, with both SQL and guided no-SQL paths. Look elsewhere if access eligibility is a barrier or your work requires individual-level outputs rather than aggregated results.

Verdict

AMC offers audience building and measurement with both SQL and no-SQL workflows. Eligibility and its aggregated-output model are important constraints to weigh.

Where Specifiction places it

Alternatives to Amazon Marketing CloudAll alternatives →