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SPECIFICTION
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Yahoo DSP

yahooinc.com

WebAPI
Visit yahooinc.com
Spec score 6.2 #12 of 27 in Cross-Channel Advertising Software

What it is

Yahoo DSP is a demand-side platform for advertisers and agencies buying ad space on other companies’ sites and apps. Its campaign workflow covers planning, audience targeting, creative, curation, optimization and measurement across Connected TV, native, audio, digital out-of-home and display. Audience tools combine Yahoo, third-party and advertiser first-party data into people-based or contextual segments. Planning features include cross-screen TV, digital out-of-home, supply-path and audience insights. Yahoo Blueprint supports campaign forecasting and optimization throughout the campaign lifecycle. Advertisers can connect their own agents through MCP or APIs, use Yahoo DSP agents, or combine the approaches; the DSP Agent Network also connects with partner AI agents. Audio campaigns can use Spotify music and podcast inventory, as well as partners including iHeartMedia, SiriusXM, Acast and Libsyn. Its REST API supports programmatic management of campaigns, targeting, deals and reports. Yahoo describes TalonPro as an always-on ad-fraud avoidance solution, and says third-party verification providers may also be used. Yahoo directs prospective customers to contact its team for details; no price or trial offer is stated.

Spec sheet

Product
Yahoo DSP is a demand-side platform that helps advertisers and agencies buy ad space across other companies’ sites and apps.Read 4 Oct 2026 · legal.yahoo.com
API
The REST API lets Yahoo and partner developers programmatically manage campaigns, targeting, deals and reports.Read 4 Oct 2026 · help.yahooinc.com
Integrations
The DSP Agent Network connects advertisers with partner AI agents, with launch partners including Kochava, Liquid Advertising, Mobian, Newton Research, Pacvue, PMG and Samba.Read 4 Oct 2026 · yahooinc.com
Privacy
Yahoo describes its identity approach as privacy-centric and says its planning tools use consent-based Yahoo data.Read 4 Oct 2026 · yahooinc.com
Advertising channels
Yahoo DSP supports Connected TV, native, audio, digital out-of-home and display advertising.Read 4 Oct 2026 · yahooinc.com
Agentic AI
Advertisers can connect their own agents through MCP or APIs, use Yahoo DSP agents, or combine both approaches.Read 4 Oct 2026 · yahooinc.com
AI
Yahoo Blueprint is an AI engine that supports campaign forecasting and optimization across the campaign lifecycle.Read 4 Oct 2026 · yahooinc.com
Audience targeting
Its audience builder combines Yahoo, third-party and advertiser first-party data to create people-based or contextual segments.Read 4 Oct 2026 · yahooinc.com
Audio inventory
Yahoo DSP advertisers can activate ads across Spotify music and podcast inventory, alongside audio partners including iHeartMedia, SiriusXM, Acast and Libsyn.Read 4 Oct 2026 · yahooinc.com
Availability and pricing
Yahoo directs prospective customers to contact its team to learn more about its solutions; the opened product pages did not state a price or trial offer.Read 4 Oct 2026 · yahooinc.com
Brand safety
Yahoo says its TalonPro ad-fraud avoidance solution is always on and that advertisers may also use third-party verification providers.Read 4 Oct 2026 · yahooinc.com
Campaign planning
Planning tools include cross-screen TV, digital out-of-home, supply-path and audience insights features.Read 4 Oct 2026 · yahooinc.com
Campaign workflow
The platform supports campaign planning, audience targeting, creative, curation, optimization and measurement.Read 4 Oct 2026 · yahooinc.com
Support and onboarding
Yahoo offers on-demand Yahoo Academy courses, certifications, tutorials and live or recorded DSP Deep Dive sessions.Read 4 Oct 2026 · yahooinc.com

Strong points and limits

Strong points

  • Supports five advertising channels.
  • Audience segments can use three data sources.
  • Yahoo Blueprint supports forecasting and optimization.
  • REST API manages campaigns, targeting, deals and reports.
  • Audio inventory includes Spotify and other named partners.

Limits

  • Pricing is available on request.
  • No trial offer is stated.
  • Platform availability lists only web and API.

Who it suits

It suits advertisers and agencies planning and managing campaigns across multiple digital ad formats. Its audience, agent and API tools may also suit teams that want to connect their data or campaign workflows programmatically.

Verdict

Yahoo DSP covers campaign planning through measurement across several ad formats, with audience tools, agent options and programmatic access. Prospective customers need to contact Yahoo for pricing and further details.

Where Specifiction places it

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