Skip to content
SPECIFICTION
Get listed

Business Operations

Best Display Advertising Software in 2026

Display advertising software brings together ad serving, buying approaches, audience targeting, retargeting, ad formats and campaign reporting. Compare the pricing model and paid-from figure, then check platform support and the reporting, targeting and delivery functions that fit your work.

  1. 01 AdRoll

    It suits teams managing advertising across social networks and the open web from one platform.

    Free plan Web · API
    8.7 Visit Specs
  2. 02 Amazon Marketing Cloud

    AMC suits eligible advertisers who need to analyze advertising signals, measure customer journeys, or build audiences.

    Free plan Web · API
    8.6 Visit Specs
  3. 03 Google Ad Manager App Mediation

    App developers managing mobile ad demand across third-party networks may use mediation to order eligible networks by expected yield.

    Free plan Web · iOS · Android
    8.5 Visit Specs
  4. 04 Adform DSP

    Adform DSP suits advertisers planning campaigns across several digital channels who need multiple inventory sources and a range of targeting options.

    Web · API · Browser extension
    8.3 Visit Specs
  5. 05 Basis DSP

    It suits media professionals planning and managing campaigns across several advertising channels.

    Web · API · Browser extension
    8.1 Visit Specs
  6. 06 Nexxen DSP

    It may suit advertisers seeking multi-channel buying, multiple inventory sources, and a broad set of audience and contextual targeting options.

    Web · API
    7.7 Visit Specs
  7. 07 Adobe Advertising Creative

    It suits businesses seeking to personalize display and video ads, test creative across channels and audiences, or retarget customers.

    Web · API
    7.5 Visit Specs
  8. 08 Quantcast
    Free trial Web · API
    7.3 Visit Specs
  9. 09 The Trade Desk

    The Trade Desk is aimed at data-driven marketers planning and measuring programmatic campaigns.

    Web · API
    6.9 Visit Specs
  10. 10 Yahoo DSP

    It suits advertisers and agencies planning and managing campaigns across multiple digital ad formats.

    Web · API
    6.2 Visit Specs
  11. 11 Choozle
    Web
    5.9 Visit Specs
  12. 12 Simpli.fi
    Web
    5.9 Visit Specs
  13. 13 Criteo Commerce Growth
    Web
    5.8 Visit Specs
  14. 14 Kevel
    Web
    5.6 Visit Specs
  15. 15 Moloco Ads
    Web
    5.5 Visit Specs
  16. 16 StackAdapt
    Web
    5.4 Visit Specs
  17. 17 Viant DSP
    Web
    5.3 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

Compare AdRoll and Amazon Marketing Cloud Get a place on this list

More in Business OperationsThe whole topic →