Nexxen DSP
nexxen.com
What it is
Nexxen DSP is a paid advertising platform for buying across connected TV, online video, display, linear television, mobile, web and other digital channels. It provides access to multiple inventory sources and supports both buying models. Targeting can use first-party, proprietary and third-party audience data, along with demographic, location, contextual and content-level criteria. The listed options also include TV viewership data, interest and browsing-behavior segments, and cross-device identity. Attribution reporting is available, and supported regions are global. Founded in 2007, Nexxen is headquartered in Tel Aviv, Israel. Pricing is on request; no plan amount is listed. The channel range and targeting choices are central details for advertisers assessing whether the platform suits their campaigns, while the listed facts do not specify individual plan prices or further platform details.
Spec sheet
- What it does
- Nexxen DSP manages programmatic advertising planning, activation and optimization across video, display, mobile, connected TV and other digital channels.Read 15 Oct 2026 · gartner.com
- Headquarters
- The annual filing identifies Tel Aviv, Israel as company headquarters.Read 15 Oct 2026 · sec.gov
- Founded
- Nexxen International Ltd. was incorporated in Israel on March 20, 2007.Read 15 Oct 2026 · sec.gov
- ACR and streaming data
- Nexxen identifies Hisense/V (formerly VIDAA) ACR, PeerLogix streaming and audience-discovery data as sources in its data platform.Read 15 Oct 2026 · nexxen.com
- AI optimization
- Nexxen uses AI and machine-learning models to optimize measurement, media and creative decisions during campaigns.Read 15 Oct 2026 · nexxen.com
- API scope
- The public API collection documents campaign-management interfaces and account-manager retrieval, with additional services in the collection.Read 15 Oct 2026 · postman.com
- Brand safety
- Nexxen states that its DSP integrates industry verification partners as part of a brand-safety suite.Read 15 Oct 2026 · investors.nexxen.com
- Company legal name
- The registrant and operating group is Nexxen International Ltd., formerly Tremor International Ltd.Read 15 Oct 2026 · sec.gov
- Company scale
- The platform served 627 active customers, 1,304 active publishers and approximately 180 countries at December 31, 2025.Read 15 Oct 2026 · sec.gov
- Company size
- Nexxen reported 909 global employees as of December 31, 2025.Read 15 Oct 2026 · sec.gov
- Data retention
- The services policy states that bidstream data is retained for 30 days and European identifier or tracking data commonly expires after 13 months.Read 15 Oct 2026 · nexxen.com
- Data sources
- The DSP supports advertiser first-party data, Nexxen proprietary data and specialized third-party audience data.Read 15 Oct 2026 · investors.nexxen.com
- Data-platform activation
- Nexxen Data Platform audiences can be activated through Nexxen DSP, Nexxen SSP PMPs and selected third-party DSPs or SSPs.Read 15 Oct 2026 · nexxen.com
- Documentation depth
- Public documentation is delivered as a Postman collection with setup instructions, environments, authentication and request examples.Read 15 Oct 2026 · postman.com
- Forecasting
- The DSP includes forecasting and planning tools intended to predict reach and spend across screens, formats and audiences.Read 15 Oct 2026 · investors.nexxen.com
- Licence
- Nexxen describes the DSP, SSP and Data Platform as proprietary offerings, and no open-source licence is stated.Read 15 Oct 2026 · sec.gov
- Limit: curate access
- A G2 reviewer said Nexxen's Curate product interface was not available to everyone.Read 15 Oct 2026 · g2.com
- Limit: troubleshooting and goals
- Gartner reviewer feedback cited troubleshooting incidents and missing campaign goals as concerns, and said the redesigned interface could be more condensed.Read 15 Oct 2026 · gartner.com
- NexAI assistant
- The in-platform nexAI assistant offers pre-flight QA, pacing and spend recommendations, deal diagnostics, reporting insights and an instant help center.Read 15 Oct 2026 · nexxen.com
- Nexxen Studio
- Nexxen Studio supplies turnkey or customizable creative services integrated with the DSP.Read 15 Oct 2026 · investors.nexxen.com
- Notable news: AI-native interface
- Nexxen's news index lists an April 6, 2026 launch of an AI-native DSP user interface and expanded nexAI assistant.Read 15 Oct 2026 · nexxen.com
- Notable news: Unity partnership
- On May 6, 2026, Nexxen announced Unity in-app mobile inventory integration into Nexxen DSP for video advertising reach.Read 15 Oct 2026 · investors.nexxen.com
- Omnichannel buying
- The DSP provides a buying path spanning omnichannel media, proprietary data and differentiated advertising experiences.Read 15 Oct 2026 · nexxen.com
- Praise: integrations
- A G2 reviewer praised Nexxen's industry connections and integrations with popular DSPs for helping campaign effectiveness.Read 15 Oct 2026 · g2.com
- Praise: usability and targeting
- Gartner reviewers described the platform as straightforward to use and valued its range of targeting options.Read 15 Oct 2026 · gartner.com
- Privacy frameworks
- Nexxen states that its services support GDPR, CCPA and similar privacy requirements and participate in IAB Europe TCF and EDAA frameworks.Read 15 Oct 2026 · nexxen.com
- Public API
- Nexxen publishes DSP APIs through Postman, including a token service using client credentials and bearer tokens.Read 15 Oct 2026 · postman.com
- Rating on G2
- 3.8 out of 5 from 52 reviewsRead 15 Oct 2026 · g2.com
- Rating on Gartner Peer Insights
- 4.3 out of 5 from 0 reviewsRead 15 Oct 2026 · gartner.com
- Rating on GetApp
- 0 out of 5 from 0 reviewsRead 15 Oct 2026 · getapp.com
- Rating on Trustpilot
- 3.6 out of 5 from 2 reviewsRead 15 Oct 2026 · trustpilot.com
- Real-time bidding
- The platform provides automated real-time bidding and optimization against campaign goals and KPIs.Read 15 Oct 2026 · investors.nexxen.com
- Reporting
- Advertisers can use real-time omnichannel analytics, custom reports and combined data sets for independent analysis.Read 15 Oct 2026 · investors.nexxen.com
- Security and privacy
- Nexxen lists role-based access controls, logical segregation, security logging, monitoring, network security and vendor controls as possible safeguards.Read 15 Oct 2026 · nexxen.com
- Self-hosting
- Nexxen says its technology is built on its own operated infrastructure, with no self-hosted deployment option described.Read 15 Oct 2026 · nexxen.com
- Smart TV inventory
- Programmatic buying includes native Smart TV home-screen units across premium OEMs.Read 15 Oct 2026 · investors.nexxen.com
- SSP integration
- The DSP is integrated with Nexxen SSP and also accesses supply from leading third-party SSPs.Read 15 Oct 2026 · nexxen.com
Plans and prices
Nexxen DSP Priced on request Custom programmatic advertising campaigns · pricing based on ad-spend percentage or flat fee · targeting, inventory and optimization affect cost Read 15 Oct 2026 · gartner.com
Strong points and limits
Strong points
- Supports connected TV, video, display, linear TV and mobile.
- Offers multiple inventory sources and both buying models.
- Includes first-party, third-party and proprietary audience data.
- Attribution reporting is available.
- Supported regions are global.
Limits
- Pricing is available on request.
- No plan prices are listed.
Who it suits
It may suit advertisers seeking multi-channel buying, multiple inventory sources, and a broad set of audience and contextual targeting options. Global regional support and attribution reporting may also be relevant to their requirements.
Verdict
Nexxen DSP lists wide channel coverage, multiple inventory sources, and several targeting approaches, with attribution reporting and global regional support. Its price requires an inquiry, so the listed facts do not provide a plan amount.
Where Specifiction places it
- Supply Side Platforms#2 of 197.7
- Demand Side Platform#4 of 167.7
- Display Advertising Software#6 of 177.7