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DT FairBid

digitalturbine.com

Free plan WebiOSAndroidAPI
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Spec score 8.1 #1 of 19 in Supply Side Platforms

What it is

DT FairBid is a publisher monetization service for integrating and managing multiple mediated ad networks on apps or other publisher properties. Publishers configure apps, placements, and networks in DT Console; at least one placement is required to monetize an app. For bidding networks, DT runs an auction for a placement across the networks added to it. Waterfall mediation instead offers the placement to networks in the publisher's chosen order. FairBid demonstrates banner, interstitial, rewarded-video, and MREC formats, with integration guides for networks including Meta Audience Network, Liftoff Monetize, and Amazon Publisher Services. The service supports Android, iOS, and Unity apps and provides Management, Reporting, and User Level Reporting APIs. Those APIs require authentication tokens obtained with verification keys. Privacy options include disabling collection and transmission of the Android advertising ID and flagging users as children; documentation also covers mediated-network support for child-directed flags, GDPR consent strings, and CCPA opt-out strings. DT FairBid is provided free of charge, with publishers collecting payments directly from mediated ad networks.

Spec sheet

Purpose
DT FairBid lets publishers use DT’s mediation technology to integrate, manage, and optimize multiple mediated ad networks.Read 3 Oct 2026 · digitalturbine.com
Intended users
DT FairBid is a publisher monetization service that mediates ad networks for ads placed on the publisher’s app or other property.Read 3 Oct 2026 · digitalturbine.com
Support
The Trust Center directs users with questions or bugs to Contact Support, and product security details can be requested from a Digital Turbine account representative.Read 3 Oct 2026 · trust.digitalturbine.com
Headquarters
Austin, Texas, United StatesRead 28 Sep 2026 · digitalturbine.com
Founded
1998Read 28 Sep 2026 · digitalturbine.com
Ad formats
The FairBid sample app demonstrates banners, interstitials, rewarded videos, and MRECs.Read 3 Oct 2026 · docs.digitalturbine.com
Auction model
For bidding networks, DT conducts an auction of a placement across the bidding networks added to it.Read 3 Oct 2026 · docs.digitalturbine.com
Mediated network privacy
The documentation describes mediated network support for child-directed flags, GDPR consent strings, and CCPA opt-out strings.Read 3 Oct 2026 · docs.digitalturbine.com
Network integrations
The documentation includes integration guides for mediated networks such as Meta Audience Network, Liftoff Monetize, and Amazon Publisher Services.Read 3 Oct 2026 · docs.digitalturbine.com
Platform SDKs
DT’s sample app and network testing guidance identify Android, iOS, and Unity app support.Read 3 Oct 2026 · docs.digitalturbine.com
Privacy controls
The SDK has options to disable collection and transmission of the Android advertising ID and to flag users as children.Read 3 Oct 2026 · docs.digitalturbine.com
Publisher setup
Publishers configure apps, placements, and mediated networks in DT Console, and at least one placement is required to monetize an app.Read 3 Oct 2026 · docs.digitalturbine.com
Reporting APIs
DT FairBid provides Management, Reporting, and User Level Reporting APIs, which require authentication tokens obtained using verification keys.Read 3 Oct 2026 · docs.digitalturbine.com
Security certifications
Digital Turbine’s Trust Center lists ISO 27001:2022 and SOC 2 Type 2 for 2026.Read 3 Oct 2026 · trust.digitalturbine.com
Waterfall mediation
For waterfall mediation, DT offers a placement to each network in the order the publisher sets.Read 3 Oct 2026 · docs.digitalturbine.com

Plans and prices

DT FairBid Free Provided free of charge; publisher collects payments directly from mediated ad networks Read 3 Oct 2026 · digitalturbine.com

Every DT FairBid plan and price →

Strong points and limits

Strong points

  • Provided free of charge.
  • Supports bidding and waterfall mediation.
  • Demonstrates four ad formats.
  • Provides three reporting and management APIs.
  • Offers advertising ID and child-user privacy controls.

Limits

  • At least one placement is required to monetize an app.
  • API access requires authentication tokens.
  • Publishers collect payments directly from mediated networks.

Who it suits

DT FairBid suits publishers seeking to mediate ad networks for placements in apps or other publisher properties. Its listed app support includes Android, iOS, and Unity.

Verdict

DT FairBid provides mediation options, reporting APIs, and privacy controls at no charge. Publishers should account for the placement requirement and direct collection of payments from ad networks.

Where Specifiction places it

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