Adtelligent vs DT FairBid

Adtelligent offers advertising technology for publishers and advertisers through web and API products. Its Supply Side Platform provides ad serving and programmatic yield optimization; Adtelligent Intelli analyzes real-time demand alongside historical platform data. The SSP also describes malware detection and scoring intended to filter fraudulent traffic. The self-serve DSP supports display, native, push, pop-up, and video campaigns, with targeting, reporting, campaign management, and conversion tracking. Adtelligent says the DSP connects to over 50 inventory sources and integrated ad networks. DSP Suite is a white-label platform for media buying and advertising bidding technology, with APIs for reporting and entity management. Other offerings cover targeted video advertising for live and on-demand workflows, retail media campaigns across on-site, off-site, and in-store channels, and header bidding. The Prebid-based Header Bidding Platform can connect to Google Ad Manager for auction setup and unified reporting. Retail media includes a consent and privacy layer. Product pages invite demo or contact requests; pricing is on request, with no plan prices listed.

DT FairBid is a publisher monetization service for integrating and managing multiple mediated ad networks on apps or other publisher properties. Publishers configure apps, placements, and networks in DT Console; at least one placement is required to monetize an app. For bidding networks, DT runs an auction for a placement across the networks added to it. Waterfall mediation instead offers the placement to networks in the publisher's chosen order. FairBid demonstrates banner, interstitial, rewarded-video, and MREC formats, with integration guides for networks including Meta Audience Network, Liftoff Monetize, and Amazon Publisher Services. The service supports Android, iOS, and Unity apps and provides Management, Reporting, and User Level Reporting APIs. Those APIs require authentication tokens obtained with verification keys. Privacy options include disabling collection and transmission of the Android advertising ID and flagging users as children; documentation also covers mediated-network support for child-directed flags, GDPR consent strings, and CCPA opt-out strings. DT FairBid is provided free of charge, with publishers collecting payments directly from mediated ad networks.