Adform DSP
site.adform.com
What it is
Adform DSP is a web-based demand-side platform for buying advertising across display, video, connected TV (CTV), audio, mobile, in-app, and digital out-of-home (DOOH) channels. Its buying model supports both listed options, and it provides access to multiple inventory sources. Targeting can use first-, second-, and third-party audience data; geography from country through ZIP code; hyperlocal or proximity criteria; cross-device signals; and contextual, demographic, or venue-based criteria. Attribution reporting is supported. The platform serves global inventory, while its DOOH planner is initially launching across 15 markets. Adform is headquartered in Copenhagen, Denmark. Pricing is paid and available on request, so teams will need to request pricing for their requirements.
Spec sheet
- What it does
- Adform DSP is a real-time media-buying platform for automated programmatic advertising.Read 14 Oct 2026 · site.adform.com
- Support
- Adform Help provides guides, troubleshooting, optimization advice, release notes and support-request management, with full content requiring login.Read 14 Oct 2026 · adformhelp.com
- Headquarters
- Copenhagen, DenmarkRead 4 Oct 2026 · site.adform.com
- Agentic integration
- Adform says its MCP server exposes more than 800 FLOW capabilities to tools such as ChatGPT, Claude and Copilot.Read 14 Oct 2026 · site.adform.com
- AI optimization
- Adform IQ adjusts targeting, pacing and creative delivery during live campaigns.Read 14 Oct 2026 · site.adform.com
- API authorization
- Adform APIs use OAuth 2.0, require an Adform account and registered OAuth client, and issue temporary access tokens.Read 14 Oct 2026 · adformhelp.com
- API documentation
- The API documentation follows the OpenAPI specification and supports integrations and process automation.Read 14 Oct 2026 · adformhelp.com
- Campaign Planner
- Campaign Planner combines forecasting, campaign design and launch in one workflow.Read 14 Oct 2026 · site.adform.com
- Chrome extension
- Adform Site Tracking Helper has about 2,000 users and checks site tracking points, first-party IDs and extended IDs.Read 14 Oct 2026 · chromewebstore.google.com
- Commercial model
- Adform’s terms state that DSP use requires a separate agreement and that fees are specified in the insertion order.Read 14 Oct 2026 · site.adform.com
- Company legal name
- Crunchbase identifies the legal entity as Adform A/S and describes it as privately held.Read 14 Oct 2026 · crunchbase.com
- Company profile
- LinkedIn lists Adform as founded in 2002, headquartered in Copenhagen and employing 501–1,000 people.Read 14 Oct 2026 · linkedin.com
- Company scale
- Crunchbase says Adform has more than 900 employees and offices in 18 countries.Read 14 Oct 2026 · crunchbase.com
- Developer tooling
- The help documentation suggests using tools such as Postman or cURL to call API endpoints.Read 14 Oct 2026 · adformhelp.com
- DOOH integrations
- Adform lists integrations with Broadsign, Ströer, Hivestack and VIOOH, plus data integration with Adsquare.Read 14 Oct 2026 · site.adform.com
- DOOH planning
- Its DOOH workflow uses a map interface to explore screens by city, venue or exact location.Read 14 Oct 2026 · site.adform.com
- Identity support
- ID Fusion supports more than 45 identifier types for reach and frequency management.Read 14 Oct 2026 · site.adform.com
- Industry certifications
- Adform reports MRC accreditation plus TAG Platinum, anti-fraud, anti-malware, transparency and brand-safety certifications.Read 14 Oct 2026 · site.adform.com
- Limit: G2 geographic accuracy
- Reviewers reported ads appearing in unintended countries and suspicious clicks or impressions from locations outside targeting.Read 14 Oct 2026 · g2.com
- Limit: G2 interface
- Reviewers cited weak optimization for small monitors and a lack of visual representations for tracking and optimization.Read 14 Oct 2026 · g2.com
- Limit: Gartner usability
- A Gartner reviewer criticized general navigation and the inability to apply filters alongside dimensions when building custom reports.Read 14 Oct 2026 · gartner.com
- Limit: pricing transparency
- Software Advice lists Adform DSP pricing as available upon request and shows no public plan details.Read 14 Oct 2026 · softwareadvice.com
- Limit: TrustRadius support
- A TrustRadius reviewer reported frequent error prompts and slow support service.Read 14 Oct 2026 · trustradius.com
- Ownership and funding
- Crunchbase lists private-equity backing including GRO Capital, while funding amounts are obscured on the public profile.Read 14 Oct 2026 · crunchbase.com
- Praise: G2 flexibility
- A reviewer praised the ability to run campaigns for industries blocked by many other ad networks and to create custom reports.Read 14 Oct 2026 · g2.com
- Praise: G2 usability
- Reviewers described the interface as friendly, easy to navigate and supported by robust tagging.Read 14 Oct 2026 · g2.com
- Praise: Gartner integrations
- A Gartner reviewer said integrations were easy and seamless and that the platform helped retargeting and conversions.Read 14 Oct 2026 · gartner.com
- Praise: TrustRadius targeting
- TrustRadius review text praises Adform for RTB targeting options, ease of use and customer support.Read 14 Oct 2026 · trustradius.com
- Product news
- Adform announced a visual DOOH planner initially rolling out across 15 markets and connected to multiple DOOH supply partners.Read 14 Oct 2026 · site.adform.com
- Rating on Chrome Web Store
- 4.4 out of 5 from 9 ratingsRead 14 Oct 2026 · chromewebstore.google.com
- Rating on G2
- 4.0 out of 5 from 4 reviewsRead 14 Oct 2026 · g2.com
- Rating on Gartner Peer Insights
- 4.4 out of 5 from 204 reviewsRead 14 Oct 2026 · gartner.com
- Rating on TrustRadius
- 8.1 out of 10 from 12 reviewsRead 14 Oct 2026 · trustradius.com
- RTB workflow
- The DSP automates real-time bidding and provides self-service campaign management, buying, optimization and reporting.Read 14 Oct 2026 · site.adform.com
- Security certification
- Adform states that its full-stack offering maintains ISO/IEC 27001 certification.Read 14 Oct 2026 · site.adform.com
- Security incident
- Adform reported that malicious code detected on 27 July 2026 could interfere with cryptocurrency wallet addresses on affected webpages.Read 14 Oct 2026 · site.adform.com
- Supported channels
- The DSP covers display, video, connected TV, audio, mobile, in-app and digital out-of-home inventory.Read 14 Oct 2026 · site.adform.com
Plans and prices
Custom enterprise quote Priced on request Pricing supplied on request · no public tiers Read 14 Oct 2026 · softwareadvice.com
Strong points and limits
Strong points
- Supports display, video, CTV, audio, mobile, and DOOH.
- Offers multiple inventory sources.
- Targeting includes data, geography, proximity, and context.
- Attribution reporting is supported.
Limits
- Pricing is available on request.
- The DOOH planner is initially launching across 15 markets.
Who it suits
Adform DSP suits advertisers planning campaigns across several digital channels who need multiple inventory sources and a range of targeting options. It may also fit teams seeking attribution reporting and global inventory.
Verdict
Adform DSP brings several ad channels, inventory sources, and targeting methods into a web platform. The paid pricing requires a request, and the DOOH planner has a stated initial market scope.
Where Specifiction places it
- Demand Side Platform#2 of 168.3
- Display Advertising Software#4 of 178.3
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