Adform DSP vs Amazon Marketing Cloud

Adform DSP is a web-based demand-side platform for buying advertising across display, video, connected TV (CTV), audio, mobile, in-app, and digital out-of-home (DOOH) channels. Its buying model supports both listed options, and it provides access to multiple inventory sources. Targeting can use first-, second-, and third-party audience data; geography from country through ZIP code; hyperlocal or proximity criteria; cross-device signals; and contextual, demographic, or venue-based criteria. Attribution reporting is supported. The platform serves global inventory, while its DOOH planner is initially launching across 15 markets. Adform is headquartered in Copenhagen, Denmark. Pricing is paid and available on request, so teams will need to request pricing for their requirements.

Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.