illumin
illumin.com
What it is
illumin is a web-based advertising platform for buying campaigns across multiple inventory sources. It offers both buying models and supports native, display, video, connected TV, audio, digital out-of-home, and social advertising, plus email integration. Targeting options span geography, language, technology, inventory and its quality, deals, brand safety, content and keywords, connections, viewability, demographics, source, and audiences. Attribution reporting is included. The listed supported regions are North America, LATAM, and EMEA. illumin was founded in 2009 and is headquartered in Toronto, Canada. It is paid software, with pricing available on request rather than a listed fixed plan price. For buyers comparing advertising tools, the range of channels, inventory choices, targeting options, and supported regions describes the available scope; the listed facts do not specify a price amount or billing term.
Spec sheet
- What it does
- illumin is a journey advertising platform for planning, buying, optimizing and measuring digital campaigns across video, mobile, out-of-home, social, connected TV and display.Read 14 Oct 2026 · otcmarkets.com
- Headquarters
- Toronto, CanadaRead 4 Oct 2026 · illumin.com
- Founded
- 2009Read 4 Oct 2026 · illumin.com
- AI capabilities
- The platform advertises AI-powered recommendations, audience insights, lookalike modeling and campaign optimization.Read 14 Oct 2026 · illumin.com
- API authentication
- API session tokens expire after 48 hours, while account passwords expire every two months.Read 14 Oct 2026 · support.illumin.com
- API documentation depth
- The public guide includes curl examples, authentication, token renewal, columns, filters, grouping, sorting and report-data endpoints.Read 14 Oct 2026 · support.illumin.com
- API limits
- A single API report request can cover at most 365 days, and available columns and filters depend on the authenticated user.Read 14 Oct 2026 · support.illumin.com
- Audience Engagement Map
- Audience Engagement Map visualizes audience movement through campaign stages and compares paths, conditions and creatives.Read 14 Oct 2026 · illumin.com
- Canvas workspace
- Canvas combines audiences, channels, creatives and budgets in a visual workspace for campaign planning and execution.Read 14 Oct 2026 · illumin.com
- Company size and founding
- LinkedIn lists illumin as a public advertising-services company founded in 2009 with 201–500 employees.Read 14 Oct 2026 · linkedin.com
- Corporate history
- AcuityAds Inc. was incorporated in Ontario on October 9, 2009; the holding company changed its name from AcuityAds Holdings Inc. to illumin Holdings Inc. on June 14, 2023.Read 14 Oct 2026 · otcmarkets.com
- Engagement signals
- Journey progression can be triggered by impressions, clicks, conversions, video views or audio listens.Read 14 Oct 2026 · illumin.com
- First-party data
- The data product uses first-party data to create personalized connections as third-party cookies decline.Read 14 Oct 2026 · illumin.com
- Forecasting
- Forecasting models multiple channel strategies and estimates reach and frequency before launch.Read 14 Oct 2026 · illumin.com
- Full-funnel campaigns
- The platform connects awareness, engagement and conversion stages using campaign journey rules.Read 14 Oct 2026 · illumin.com
- Independent rating on Capterra DSP category
- Capterra lists illumin at 5.0 out of 5 from 1 review in its demand-side-platform category.Read 14 Oct 2026 · capterra.com
- Independent rating on G2
- 4.3 out of 5 from 155 reviews.Read 14 Oct 2026 · g2.com
- Independent rating on Gartner Peer Insights
- No reviews are posted; the listing identifies Canada as the head-office country.Read 14 Oct 2026 · gartner.com
- Independent rating on GetApp
- GetApp lists an illumin profile at 5.0 out of 5 from 1 review, although the page describes a knowledge-management product rather than advertising.Read 14 Oct 2026 · getapp.com
- Independent rating on Trustpilot
- TrustScore is 3.2 out of 5 from 1 review, with the only review rated 1 star.Read 14 Oct 2026 · trustpilot.com
- Independent rating on TrustRadius
- illumin powered by AcuityAds is rated 10 out of 10 from 2 reviews.Read 14 Oct 2026 · trustradius.com
- Legal name and headquarters
- The legal entity is illumin Holdings Inc., with its registered head office at 70 University Avenue, Suite 1200, Toronto, Ontario.Read 14 Oct 2026 · otcmarkets.com
- Licence
- The API documentation states that illumin materials are copyrighted and all rights are reserved, indicating proprietary software rather than open source.Read 14 Oct 2026 · support.illumin.com
- Limit: frequency and data quality
- A G2 reviewer reports recurring frequency saturation, 79% unknown demographic data and weaker standard engagement inventory.Read 14 Oct 2026 · g2.com
- Limit: interface and reliability
- G2 reviewers report unintuitive UX, difficult pixel setup, bugs and slow or non-loading reporting.Read 14 Oct 2026 · g2.com
- Limit: Trustpilot complaint
- The sole Trustpilot reviewer alleges the company kept clients uninformed and caused costly losses.Read 14 Oct 2026 · trustpilot.com
- Live Open Web audiences
- Canvas can build dynamic audiences from campaign exposure and engagement signals for later Open Web campaigns.Read 14 Oct 2026 · illumin.com
- Meta audiences
- Live Audiences can be sent dynamically from illumin to Meta through an API connection without manual file uploads.Read 14 Oct 2026 · support.illumin.com
- Meta integration
- The Meta integration lets advertisers create, launch, manage and report Facebook and Instagram campaigns inside illumin.Read 14 Oct 2026 · illumin.com
- Notable news: Audience Acuity partnership
- illumin reported a partnership with Audience Acuity on July 30, 2026 to develop audience intelligence capabilities.Read 14 Oct 2026 · illumin.com
- Notable news: Meta integration
- On October 16, 2023, illumin announced its integrated Facebook and Instagram advertising functionality.Read 14 Oct 2026 · illumin.com
- Pathlight attribution
- Pathlight analyzes multiple customer-journey touchpoints instead of assigning conversion credit only to the last click.Read 14 Oct 2026 · illumin.com
- Praise: usability and support
- G2 reviewers repeatedly praise the user-friendly interface, personalized support, onboarding and full-funnel campaign workflows.Read 14 Oct 2026 · g2.com
- Privacy controls
- The privacy policy describes access, deletion, correction and opt-out rights, including Global Privacy Control handling.Read 14 Oct 2026 · illumin.com
- Reporting
- Canvas provides real-time reporting, audience intelligence, conversion-path analysis and optimization recommendations.Read 14 Oct 2026 · illumin.com
- REST API
- illumin provides a REST API for campaign reporting; credentials come from an account manager and requests use an X-Acuity-Authentication-Token header.Read 14 Oct 2026 · support.illumin.com
- Security and privacy
- illumin says it is a Network Advertising Initiative member and participates in DAA and DAAC self-regulatory principles.Read 14 Oct 2026 · illumin.com
- Supported channels
- Official materials list Open Web video, native, display, audio, CTV, DOOH, Facebook and Instagram campaigns.Read 14 Oct 2026 · illumin.com
- Third-party data
- illumin offers third-party audience data based on behavior, interests and buying patterns for niche targeting.Read 14 Oct 2026 · illumin.com
Strong points and limits
Strong points
- Supports native, display, video, and connected TV
- Includes audio and digital out-of-home channels
- Offers attribution reporting
- Supports North America, LATAM, and EMEA
Limits
- Pricing is available on request
- Web platform only
Who it suits
illumin suits advertisers seeking a web-based platform with multiple inventory sources, varied ad channels, and extensive targeting options. It is relevant to buyers operating in North America, LATAM, or EMEA who need attribution reporting.
Verdict
illumin covers a wide range of advertising channels and targeting criteria, with attribution reporting and support across three regions. Buyers should note that no fixed price is listed.
Where Specifiction places it
- Demand Side Platform#6 of 167.5
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