illumin vs Nexxen DSP
illumin
illumin.comNexxen DSP
nexxen.comSide by side
| Figure | illumin | Nexxen DSP |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 0 | 1 |
| Spec score · Demand Side Platform | 7.5 (#6) | 7.7 (#4) |
| Forecasting | Forecasting models multiple channel strategies and estimates reach and frequency before launch. | The DSP includes forecasting and planning tools intended to predict reach and spend across screens, formats and audiences. |
| Founded | 2009 | Nexxen International Ltd. was incorporated in Israel on March 20, 2007. |
| Headquarters | Toronto, Canada | The annual filing identifies Tel Aviv, Israel as company headquarters. |
| Licence | The API documentation states that illumin materials are copyrighted and all rights are reserved, indicating proprietary software rather than open source. | Nexxen describes the DSP, SSP and Data Platform as proprietary offerings, and no open-source licence is stated. |
| Reporting | Canvas provides real-time reporting, audience intelligence, conversion-path analysis and optimization recommendations. | Advertisers can use real-time omnichannel analytics, custom reports and combined data sets for independent analysis. |
| Security and privacy | illumin says it is a Network Advertising Initiative member and participates in DAA and DAAC self-regulatory principles. | Nexxen lists role-based access controls, logical segregation, security logging, monitoring, network security and vendor controls as possible safeguards. |
| What it does | illumin is a journey advertising platform for planning, buying, optimizing and measuring digital campaigns across video, mobile, out-of-home, social, connected TV and display. | Nexxen DSP manages programmatic advertising planning, activation and optimization across video, display, mobile, connected TV and other digital channels. |
Plans
In their own words
illumin
illumin is a web-based advertising platform for buying campaigns across multiple inventory sources. It offers both buying models and supports native, display, video, connected TV, audio, digital out-of-home, and social advertising, plus email integration. Targeting options span geography, language, technology, inventory and its quality, deals, brand safety, content and keywords, connections, viewability, demographics, source, and audiences. Attribution reporting is included. The listed supported regions are North America, LATAM, and EMEA. illumin was founded in 2009 and is headquartered in Toronto, Canada. It is paid software, with pricing available on request rather than a listed fixed plan price. For buyers comparing advertising tools, the range of channels, inventory choices, targeting options, and supported regions describes the available scope; the listed facts do not specify a price amount or billing term.
Nexxen DSP
Nexxen DSP is a paid advertising platform for buying across connected TV, online video, display, linear television, mobile, web and other digital channels. It provides access to multiple inventory sources and supports both buying models. Targeting can use first-party, proprietary and third-party audience data, along with demographic, location, contextual and content-level criteria. The listed options also include TV viewership data, interest and browsing-behavior segments, and cross-device identity. Attribution reporting is available, and supported regions are global. Founded in 2007, Nexxen is headquartered in Tel Aviv, Israel. Pricing is on request; no plan amount is listed. The channel range and targeting choices are central details for advertisers assessing whether the platform suits their campaigns, while the listed facts do not specify individual plan prices or further platform details.