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Basis DSP

basis.com

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Spec score 8.2 #4 of 27 in Cross-Channel Advertising Software

What it is

Basis DSP gives media buyers tools to plan, buy, and manage campaigns across programmatic inventory, audiences, and data. Its interface combines programmatic planning and activation with search, social, and site direct. Campaign channels include connected TV, video, native, audio, display, and mobile advertising. Targeting options include cross-device, contextual, TV, hyper-local, behavioral, demographic, and retargeting approaches. Basis lists more than 25,000 audience segments from over 30 data providers, plus a private marketplace library with over 2,000 active deals across hundreds of sites. An AI engine analyzes campaign data for algorithmic and machine learning optimization. Brand protection includes partner vetting and automated monitoring, alongside integrations for privacy-compliant addressability and measurement. The platform interoperates with search, social, and ad server platforms. Its Enterprise API can support custom media-buying workflows and interfaces, and Basis offers consulting and onboarding for media teams. The platform is available via web and API; pricing is on request.

Spec sheet

What it does
Basis DSP combines programmatic buying with search, social and site-direct campaign planning, purchasing and management in one interface.Read 15 Oct 2026 · basis.com
API
The Enterprise API enables custom media-buying interfaces and workflows using Basis real-time bidding technology.Read 15 Oct 2026 · basis.com
Integrations
Basis lists more than 170 industry API integrations spanning programmatic, search, social, direct and connected TV.Read 15 Oct 2026 · basis.com
Support
Basis offers onboarding, training, a dedicated success manager, AdTech Academy resources and continuing campaign-support reviews.Read 15 Oct 2026 · basis.com
Headquarters
Chicago, Illinois, United StatesRead 4 Oct 2026 · basis.com
Founded
2001Read 4 Oct 2026 · basis.com
Advertising channels
Supported formats include connected TV, video, native, audio, display, mobile, retargeting and programmatic advertising.Read 15 Oct 2026 · basis.com
AI optimization
Its AI engine supports algorithmic and machine-learning optimization that analyzes campaign data automatically.Read 15 Oct 2026 · basis.com
API capabilities
The API can create campaigns, tactics and ads, manage audiences and conversion tracking, and perform optimization and analysis.Read 15 Oct 2026 · basis.com
API documentation
Basis says Enterprise API customers receive detailed documentation and dedicated support, but the page does not identify a public SDK.Read 15 Oct 2026 · basis.com
API targeting
API users can target by city, region or country, use hyper-local targeting, and track audiences across devices and platforms.Read 15 Oct 2026 · basis.com
Audience data
The DSP offers more than 25,000 audience segments from over 30 data providers.Read 15 Oct 2026 · basis.com
Billing integration
The platform centralizes media data for transfer into accounting or ERP systems.Read 15 Oct 2026 · basis.com
Brand safety
Brand-safety controls use partner vetting, automated monitoring and privacy-oriented addressability and measurement.Read 15 Oct 2026 · basis.com
Brand safety and privacy
Basis describes real-time brand protection using partner vetting, automated monitoring, and integrations for privacy-compliant addressability and measurement.Read 4 Oct 2026 · basis.com
Campaign channels
The DSP supports connected TV, video, native, audio, display, and mobile advertising.Read 4 Oct 2026 · basis.com
Company founding
Basis says Shawn Riegsecker founded the company in 2001.Read 15 Oct 2026 · basis.com
Company headquarters and size
LinkedIn lists Chicago, Illinois headquarters and 501–1,000 employees.Read 15 Oct 2026 · linkedin.com
Company history
Basis says it has provided unified software and services since 2001.Read 4 Oct 2026 · basis.com
Company legal name
The company identifies itself as Basis Global Technologies, LLC, formerly Centro.Read 15 Oct 2026 · basis.com
First-party data
Its DMP tools let customers build custom audience segments and lookalike targeting from first-party data.Read 15 Oct 2026 · basis.com
Licence and hosting
Basis describes the DSP as proprietary and its terms grant limited access to a hosted service; no open-source licence or self-hosting option is stated.Read 15 Oct 2026 · basis.com
Limit: operations
Some reviewers report creative approvals taking up to 72 hours, weaker cookie-based retargeting, limited self-managed lookalikes and occasional unwanted ad placements.Read 15 Oct 2026 · trustradius.com
Limit: pricing and scale
Reviewers report opaque ad-network costs, expensive managed service or national campaigns, and suitability concerns for complex multinational performance work.Read 15 Oct 2026 · trustradius.com
Limit: reporting and interface
Reviewers describe the interface as dated or clunky and ask for more detailed, customizable reporting and better forecasting.Read 15 Oct 2026 · trustradius.com
Named integrations
Listed connectors include Google Campaign Manager, Google Ads, Microsoft Advertising, Instagram, LinkedIn, YouTube, Facebook, TikTok, Snapchat, Reddit and Pinterest.Read 15 Oct 2026 · basis.com
Notable news: Compass
On April 2, 2026, Basis announced Compass, an agentic-AI tool that turns briefs into omnichannel media plans and can export presentations or create campaign line items.Read 15 Oct 2026 · basis.com
Notable news: rebrand
Centro announced its corporate rebrand to Basis Global Technologies on October 15, 2021.Read 15 Oct 2026 · basis.com
Optimization
Its AI engine offers algorithmic and machine learning optimization that automatically analyzes campaign data.Read 4 Oct 2026 · basis.com
PMP management
Private-marketplace workflows support guaranteed deals, preferred deals, private auctions and open auctions, with in-app deal storage, messaging and validation.Read 15 Oct 2026 · basis.com
Praise: targeting and inventory
TrustRadius reviewers praise broad U.S. reach, low CPA or CPM results, anti-fraud controls and extensive audience segments.Read 15 Oct 2026 · trustradius.com
Praise: usability and support
G2 reviewers repeatedly mention easy navigation, helpful account representatives, native integrations and strong support.Read 15 Oct 2026 · g2.com
Privacy disclosure
Basis says platform data may be transferred to advertisers, agencies, data-management platforms and service providers, and that some transfers may constitute a sale under California law.Read 15 Oct 2026 · privacy.basis.com
Private marketplaces
Basis advertises more than 2,000 active private deals across hundreds of publishers.Read 15 Oct 2026 · basis.com
Rating on Capterra
4.4 out of 5 from 17 reviewsRead 15 Oct 2026 · capterra.com
Rating on Chrome Web Store
5 out of 5 from 4 ratingsRead 15 Oct 2026 · chromewebstore.google.com
Rating on G2
4.4 out of 5 from 295 reviewsRead 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
4.6 out of 5 from 299 ratingsRead 15 Oct 2026 · gartner.com
Rating on TrustRadius
9 out of 10 from 24 reviews and ratingsRead 15 Oct 2026 · trustradius.com
Security claim
Basis states that its systems use firewalls, restricted administrative access and industry-standard security practices, while acknowledging that absolute security cannot be guaranteed.Read 15 Oct 2026 · privacy.basis.com
Service availability
The published SLA commits to 99.5% quarterly uptime during stated service hours, with continuous infrastructure monitoring and daily incremental backups.Read 15 Oct 2026 · sla.basis.com
Targeting
Targeting includes cross-device attribution, NLP contextual targeting, TV set-top-box data, hyper-local geofencing, behavioral and demographic segments, and retargeting.Read 15 Oct 2026 · basis.com
Unified workflow
Basis says its DSP brings programmatic planning and activation together with search, social, and site direct through a single interface.Read 4 Oct 2026 · basis.com
Who it is for
Basis describes its DSP for media professionals and identifies brands, agencies, MarTech platforms, publishers, and franchise models as audiences for its enterprise API.Read 4 Oct 2026 · basis.com
Workflow automation
The platform automates campaign operations from planning through activation and billing reconciliation.Read 15 Oct 2026 · basis.com

Plans and prices

Basis DSP Priced on request Consumption-based percentage of media spend Pricing negotiated with seller Read 15 Oct 2026 · gartner.com
DSP technology fee (Forrester composite) Priced on request 12% of programmatic spend Applies to DSP programmatic spend; publisher-direct, search and social placements excluded Read 15 Oct 2026 · basis.com

Every Basis DSP plan and price →

Strong points and limits

Strong points

  • Supports six listed advertising channels.
  • Lists more than 25,000 audience segments.
  • Private marketplace includes over 2,000 active deals.
  • Enterprise API supports custom buying workflows.

Limits

  • Pricing is available on request only.
  • Consulting and onboarding are offered, but no specific terms are listed.

Who it suits

It suits media professionals planning and managing campaigns across several advertising channels. The Enterprise API is aimed at brands, agencies, MarTech platforms, publishers, and franchise models.

Verdict

Basis DSP brings multiple campaign channels, audience data, targeting, and optimization into one platform. Teams should request pricing and clarify terms for the services they need.

Where Specifiction places it

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