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Marketing

Best Programmatic Advertising Platforms in 2026

Use this list to compare programmatic advertising platforms before choosing one. It helps you check published pricing, free-plan status and access options.

  1. 01 AdRoll

    It suits teams managing advertising across social networks and the open web from one platform.

    Free plan Web · API
    8.8 Visit Specs
  2. 02 Basis DSP

    It suits media professionals planning and managing campaigns across several advertising channels.

    Web · API · Browser extension
    8.1 Visit Specs
  3. 03 The Trade Desk

    The Trade Desk is aimed at data-driven marketers planning and measuring programmatic campaigns.

    Web · API
    6.8 Visit Specs
  4. 04 Amazon DSPAmazon Ads
    5.8 Visit Specs
  5. 05 Choozle
    Web
    5.8 Visit Specs
  6. 06 Display & Video 360Google
    5.5 Visit Specs
  7. 07 StackAdapt
    Web
    5.4 Visit Specs
  8. 08 Jampp
    5.3 Visit Specs
  9. 09 Moloco Ads
    Web
    5.3 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

See whether each service is available on the web, via API or as an extension. Check its buying model and whether pricing is stated as a starting amount or supplied on request.

Compare AdRoll and Basis DSP Get a place on this list

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