AdRoll vs Basis DSP

AdRoll brings social media and programmatic advertising together for cross-channel campaign management. Campaigns can reach the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest in display, native, video, and social formats. Automation Builder coordinates campaigns across channels, while BidIQ applies AI to real-time bid optimization. AdRoll says it connects digital identities across browsers and devices without collecting explicit personal information such as names, phone numbers, addresses, or dates of birth. Its product page says competitor targeting and website-level audiences are not offered. Integrations listed include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, AppsFlyer, Facebook, Instagram, TikTok, Pinterest, Google Ads, Salesforce, HubSpot, and Google Analytics. Reporting includes real-time campaign metrics, exportable reports, and reporting APIs. Support options include written and video resources and live agent help by email and phone. Social Ads is self-service only, without onboarding, account management, or optimization team support. AdRoll is a NextRoll division headquartered in San Francisco. Account-Based Retargeting has no fee to get started; the listed plan charges for media. Other listed plans either use annual commitment, pay-as-you-go, or request-sales pricing.

Basis DSP gives media buyers tools to plan, buy, and manage campaigns across programmatic inventory, audiences, and data. Its interface combines programmatic planning and activation with search, social, and site direct. Campaign channels include connected TV, video, native, audio, display, and mobile advertising. Targeting options include cross-device, contextual, TV, hyper-local, behavioral, demographic, and retargeting approaches. Basis lists more than 25,000 audience segments from over 30 data providers, plus a private marketplace library with over 2,000 active deals across hundreds of sites. An AI engine analyzes campaign data for algorithmic and machine learning optimization. Brand protection includes partner vetting and automated monitoring, alongside integrations for privacy-compliant addressability and measurement. The platform interoperates with search, social, and ad server platforms. Its Enterprise API can support custom media-buying workflows and interfaces, and Basis offers consulting and onboarding for media teams. The platform is available via web and API; pricing is on request.