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AdRoll

adroll.com

Free plan WebAPI
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Spec score 8.7 #1 of 27 in Cross-Channel Advertising Software

What it is

AdRoll brings social media and programmatic advertising together for cross-channel campaign management. Campaigns can reach the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest in display, native, video, and social formats. Automation Builder coordinates campaigns across channels, while BidIQ applies AI to real-time bid optimization. AdRoll says it connects digital identities across browsers and devices without collecting explicit personal information such as names, phone numbers, addresses, or dates of birth. Its product page says competitor targeting and website-level audiences are not offered. Integrations listed include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, AppsFlyer, Facebook, Instagram, TikTok, Pinterest, Google Ads, Salesforce, HubSpot, and Google Analytics. Reporting includes real-time campaign metrics, exportable reports, and reporting APIs. Support options include written and video resources and live agent help by email and phone. Social Ads is self-service only, without onboarding, account management, or optimization team support. AdRoll is a NextRoll division headquartered in San Francisco. Account-Based Retargeting has no fee to get started; the listed plan charges for media. Other listed plans either use annual commitment, pay-as-you-go, or request-sales pricing.

Spec sheet

What it does
AdRoll combines programmatic and social advertising so marketers can manage campaigns across the open web, Facebook, Instagram, TikTok, LinkedIn and Pinterest.Read 15 Oct 2026 · adroll.com
Product
AdRoll unites social media and programmatic advertising to manage cross-channel campaigns from one platform.Read 30 Sep 2026 · adroll.com
Integrations
Listed integrations include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, Facebook, Instagram, TikTok, Pinterest, Amazon, Bing, Google Ads, LinkedIn, Snapchat, X/Twitter, Mailchimp, ActiveCampaign, Salesforce, HubSpot and Google Analytics.Read 15 Oct 2026 · adroll.com
Support
Official pricing materials say support includes video and written resources plus live email and phone assistance; advanced packages can include onboarding and account management.Read 15 Oct 2026 · adroll.com
Headquarters
San Francisco, California, United StatesRead 28 Sep 2026 · adroll.com
Ad formats
Supported formats include display, connected TV, video, native, in-app mobile and social ads.Read 15 Oct 2026 · adroll.com
Analytics
AdRoll provides real-time KPI dashboards, campaign reporting, benchmarking, exportable reports, conversion tracking and revenue tracking.Read 15 Oct 2026 · adroll.com
API automation
The AdRoll API automates most platform tasks, including bulk creative imports and recurring CRM-audience updates.Read 15 Oct 2026 · help.adroll.com
API documentation
Public API reference documentation covers CRUD operations, parameters, schemas and consent-banner configuration.Read 15 Oct 2026 · apidocs.nextroll.com
Attribution
The attribution add-on offers UTM deduplication, integrated platform reporting, pathways analysis and assisted-conversion analysis.Read 15 Oct 2026 · adroll.com
Audience limits
The product page says competitor targeting and website-level audiences are not offered.Read 30 Sep 2026 · adroll.com
Audience privacy
AdRoll says it connects digital identities across browsers and devices without collecting explicit personal information such as names, phone numbers, addresses, or dates of birth.Read 30 Sep 2026 · adroll.com
Audience targeting
Audience tools include website, mobile-app, ecommerce-store and contact-list segments, AI lookalikes, contextual targeting and more than 2,000 syndicated third-party audiences for US customers.Read 15 Oct 2026 · adroll.com
Authentication
NextRoll says its product does not currently support SSO, while web app MFA is available through SMS or an authenticator app.Read 30 Sep 2026 · nextroll.com
Automation and optimization
Automation Builder coordinates campaigns across channels, while BidIQ uses AI for real-time bid optimization.Read 30 Sep 2026 · adroll.com
Brand history
AdRoll's official pricing page identifies AdRoll as a NextRoll brand and shows the copyright year range beginning in 2006.Read 15 Oct 2026 · adroll.com
Campaign formats
Campaigns can span display, native, video, and social advertising.Read 30 Sep 2026 · adroll.com
Campaign restrictions
NextRoll may reject or later re-review campaigns, and prohibits some industries or content under legal, self-regulatory and partner-network rules.Read 15 Oct 2026 · nextroll.com
Channels
The platform targets across the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest.Read 30 Sep 2026 · adroll.com
Company facts
LinkedIn lists NextRoll as founded in 2007, headquartered in San Francisco and employing 201–500 people.Read 15 Oct 2026 · linkedin.com
Company identity
NextRoll, Inc. is the privately held company operating the AdRoll brand.Read 15 Oct 2026 · nextroll.com
Cross-channel campaigns
Its Automation Builder can create one campaign spanning display, native, video and social channels.Read 15 Oct 2026 · adroll.com
Dynamic ads
Dynamic ads can show previously viewed, best-selling or recommended products for an individual shopper.Read 15 Oct 2026 · adroll.com
Hosting model
AdRoll is delivered as a hosted web service; the official materials describe APIs but no self-hosted deployment.Read 15 Oct 2026 · help.adroll.com
Limit: interface and reliability
GetApp reviewers report confusing bid and optimization controls, inconsistent support instructions and slow or fragmented support.Read 15 Oct 2026 · getapp.com
Limit: support and billing
TrustRadius includes complaints about poor support, plan changes, USD-only support and customers feeling they paid without results.Read 15 Oct 2026 · trustradius.com
Limit: technical issues
Trustpilot reviews describe recurring setup errors, non-working Meta integrations, delayed technical support and charges for unused service.Read 15 Oct 2026 · trustpilot.com
Marketing recipes
Marketing Recipes coordinate display, native, video and social ads and report campaign, channel and asset performance.Read 15 Oct 2026 · adroll.com
MFA and SSO
The security trust center says the AdRoll product currently lacks SSO, while web-app MFA is available through SMS or an authenticator application.Read 15 Oct 2026 · nextroll.com
Praise: ease and setup
TrustRadius summarizes repeated praise for a user-friendly interface, fast campaign setup and readable reporting.Read 15 Oct 2026 · trustradius.com
Praise: retargeting and analytics
TrustRadius reviewers praise retargeting, analytics, audience targeting and easy campaign launches.Read 15 Oct 2026 · trustradius.com
Pricing model
AdRoll charges dynamically by CPM, with auction prices changing according to inventory demand, rather than charging per click or acquisition.Read 15 Oct 2026 · help.adroll.com
Privacy identity graph
AdRoll says it connects identities across browsers and devices without collecting explicit names, phone numbers, addresses or birth dates.Read 15 Oct 2026 · adroll.com
Rating on G2
4.1 out of 5 from 787 reviews.Read 15 Oct 2026 · g2.com
Rating on GetApp
4.0 out of 5 from 74 reviews.Read 15 Oct 2026 · getapp.com
Rating on Trustpilot
1.5 out of 5 from 186 reviews.Read 15 Oct 2026 · trustpilot.com
Rating on TrustRadius
3.7 out of 10 from 111 reviews and ratings.Read 15 Oct 2026 · trustradius.com
Reporting
The pricing page lists real-time campaign metrics, campaign reporting, exportable reports, and reporting APIs.Read 30 Sep 2026 · adroll.com
Reporting API
The Reporting API exposes segment and delivery data for building custom reports.Read 15 Oct 2026 · help.adroll.com
Retargeting
The platform retargets people who previously interacted with a brand, product or service.Read 15 Oct 2026 · adroll.com
Security certification
NextRoll’s Trust Center says it completed an initial SOC 2 Type 2 audit in August 2020 and continues annual certification; reports are available to customers and prospects under NDA on request.Read 30 Sep 2026 · nextroll.com
Security certifications
NextRoll's trust center lists CCPA, GDPR, PCI DSS, SOC 2, SOC 2 Type 2 and SOC 3 materials, with pentest and network reports available through access controls.Read 15 Oct 2026 · security.nextroll.com
Security controls
NextRoll states that customer data is encrypted at rest and in transit, hosted on AWS, monitored with logging and protected by vulnerability scanning and external penetration tests.Read 15 Oct 2026 · nextroll.com
Social ads limitation
Social Ads is listed as a self-service-only feature and is not supported by onboarding, account management, or optimization teams.Read 30 Sep 2026 · adroll.com

Plans and prices

Account-Based Retargeting Free No fee to get started; pay only for media. Retargeting campaigns · free creative support · AI Assistant insights Read 30 Sep 2026 · adroll.com
Account-Based Advertising Priced on request Request a demo for pricing. Bring your own data · multichannel digital advertising Read 30 Sep 2026 · adroll.com
Account-Based Marketing Priced on request Request a demo for pricing. Buyer insights · customizable journey stages · workflow orchestration · advertising playbooks Read 30 Sep 2026 · adroll.com
Account-Based Marketing + Advertising Priced on request Request a demo for pricing. End-to-end ABM and advertising strategies Read 30 Sep 2026 · adroll.com
Advanced Package Price not published Annual commitment; contact sales for pricing. Full AdRoll platform · free ad credits · guaranteed services Read 30 Sep 2026 · adroll.com
Managed Services Ads Priced on request Pay-as-you-go advertising with managed services for qualifying ad spend Managed services require qualifying ad spend Read 15 Oct 2026 · adroll.com
Managed Services Advanced Package Price not published Annual commitment Full AdRoll platform · free ad credits · guaranteed services Read 15 Oct 2026 · adroll.com
Self-Service Ads Priced on request Pay-as-you-go advertising; dynamic CPM Cross-channel attribution and social ads are add-ons Read 15 Oct 2026 · adroll.com

Every AdRoll plan and price →

Strong points and limits

Strong points

  • Campaigns cover the open web and five named social networks.
  • Automation Builder coordinates campaigns across channels.
  • BidIQ optimizes bids in real time.
  • Exportable reports and reporting APIs are listed.
  • Live agent support is available by email and phone.

Limits

  • Competitor targeting is not offered.
  • Website-level audiences are not offered.
  • Social Ads lacks onboarding and account-management support.
  • Most listed plans have no stated price.

Who it suits

It suits teams managing advertising across social networks and the open web from one platform. Teams that need competitor targeting or website-level audiences should note those are not offered.

Verdict

AdRoll brings multi-channel campaign management, automation, and reporting together. Account-Based Retargeting has no fee to get started, but media costs apply; several other plans do not list prices.

Where Specifiction places it

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