AdRoll vs MarinOne
AdRoll
adroll.com
MarinOne
marinsoftware.comSide by side
| Figure | AdRoll | MarinOne |
|---|---|---|
| Price from | Free | $500/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 3 |
| Spec score · Cross-Channel Advertising Software | 8.7 (#1) | 8.6 (#3) |
| Spec score · Ad Management | 8.6 (#2) | 8.5 (#3) |
| Spec score · Advertising Agency Software | 8.8 (#2) | 8.6 (#3) |
| Headquarters | San Francisco, California, United States | San Francisco, California, United States |
| Integrations | Listed integrations include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, Facebook, Instagram, TikTok, Pinterest, Amazon, Bing, Google Ads, LinkedIn, Snapchat, X/Twitter, Mailchimp, ActiveCampaign, Salesforce, HubSpot and Google Analytics. | Marin lists connections across categories including ad platforms, analytics and tracking, CRM, data warehouses, ecommerce, retail media, search, and social. |
| Product | AdRoll unites social media and programmatic advertising to manage cross-channel campaigns from one platform. | MarinOne is a unified SaaS platform for measuring, managing, and optimizing search, social, and eCommerce advertising. |
| Reporting | The pricing page lists real-time campaign metrics, campaign reporting, exportable reports, and reporting APIs. | Its customizable dashboard consolidates performance data across publishers and channels, and BI Connect supports connections to tools such as Tableau and Google Data Studio. |
| Reporting API | The Reporting API exposes segment and delivery data for building custom reports. | Marin offers a reporting-only REST API for integrating Marin data with client-side tools and reporting databases. |
| Support | Official pricing materials say support includes video and written resources plus live email and phone assistance; advanced packages can include onboarding and account management. | Marin lists customer service and support at [email protected]. |
Plans
AdRoll
- Account-Based RetargetingFree
- Account-Based AdvertisingPriced on request
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced PackagePrice not published
- Managed Services AdsPriced on request
- Managed Services Advanced PackagePrice not published
- Self-Service AdsPriced on request
In their own words
AdRoll
AdRoll brings social media and programmatic advertising together for cross-channel campaign management. Campaigns can reach the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest in display, native, video, and social formats. Automation Builder coordinates campaigns across channels, while BidIQ applies AI to real-time bid optimization. AdRoll says it connects digital identities across browsers and devices without collecting explicit personal information such as names, phone numbers, addresses, or dates of birth. Its product page says competitor targeting and website-level audiences are not offered. Integrations listed include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, AppsFlyer, Facebook, Instagram, TikTok, Pinterest, Google Ads, Salesforce, HubSpot, and Google Analytics. Reporting includes real-time campaign metrics, exportable reports, and reporting APIs. Support options include written and video resources and live agent help by email and phone. Social Ads is self-service only, without onboarding, account management, or optimization team support. AdRoll is a NextRoll division headquartered in San Francisco. Account-Based Retargeting has no fee to get started; the listed plan charges for media. Other listed plans either use annual commitment, pay-as-you-go, or request-sales pricing.
MarinOne
MarinOne is a SaaS platform for managing and optimizing search, social, and eCommerce advertising across publishers. Its customizable dashboards bring channel performance data together for cross-channel reporting, campaign management, and ROI optimization. Marin Bidding supports spend, efficiency, volume, engagement, and awareness objectives. Budget tools cover planning, forecasts, pacing, dynamic allocation, and bid recommendations; automation includes rules, alerts, workflows, and automated bidding. BI Connect can link reporting to tools such as Tableau and Google Data Studio, and a reporting-only REST API supports connections to client tools or reporting databases. A Google Sheets extension lets users select Marin data from within Sheets. Connect costs $500 a month and includes five data sources, 90 days of backfill, and 24 months of retention. Ascend costs $1,000 a month and One costs $2,000 a month; both list unlimited sources and 365 days of backfill. Marin advertises a 30-day free trial, but there is no free plan. In April 2025, Marin said its board had approved a dissolution and liquidation plan, subject to stockholder approval.