Best URL Shorteners in 2026
Updated
In short: Bitly is ranked #1 of 156 as of 5 October 2026, ahead of Cuttly and Replug. The best-ranked option with a free plan is Cuttly. The lowest first paid tier on this page is AWSYS.CO at $2.99/mo.
Shortening a URL can be only one part of managing links for a campaign or a team. Compared on custom domains, bulk link creation, API access, analytics retention, geo targeting, and team seats, these services can be assessed against how you create and share links. Bitly, Cuttly, and Replug are among the entries. Check whether branded domains, batch creation, or access for colleagues matters to your work, and consider how long analytics are retained or whether geo targeting is relevant. Free-plan availability and paid-from pricing provide cost details to weigh alongside those capabilities.
156 URL shorteners ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
156ranked
24free plans on this page
$2.99/molowest paid tier
5 Oct 2026last checked
Input list URL shorteners 25 channels on this page · 173 of 200 spec lines stated by the makers
Ch Tool Free planPaid fromCustom domainsAnalytics retentionAPI accessTeam seatsBulk link creationGeo targeting Spec sheet Score
01 Bitly Free planYesPaid from$10/moCustom domainsYesAnalytics retention30 days (Core); 120 days (Growth); 1 year (Premium); 2 years (Enterprise)API accessYesTeam seatsnot statedBulk link creationYesGeo targetingYes 7/8spec lines stated 9.0
02 Cuttly Free planYesPaid from$12/moCustom domainsYesAnalytics retentionlast 30 days on Free and Starter; 1 year on Single; 2 years on Team and EnterpriseAPI accessYesTeam seats20 seatsBulk link creationYesGeo targetingYes 8/8spec lines stated 8.8
03 Replug Free planYesPaid from$19/moCustom domainsYesAnalytics retentionnot statedAPI accessYesTeam seats1 seatsBulk link creationYesGeo targetingYes 7/8spec lines stated 8.6
04 Go2 Free planYesPaid from$7/moCustom domainsYesAnalytics retentionnot statedAPI accessYesTeam seats3 seatsBulk link creationYesGeo targetingYes 7/8spec lines stated 8.6
05 Short.io Free planYesPaid from$5/moCustom domainsYesAnalytics retentionnot statedAPI accessYesTeam seats1 seatsBulk link creationYesGeo targetingYes 7/8spec lines stated 8.3
06 T.LY Free planYesPaid from$55/moCustom domainsYesAnalytics retention3 days to 20 days depending on planAPI accessYesTeam seats10 seatsBulk link creationYesGeo targetingYes 8/8spec lines stated 8.2
07 Hoko Free planYesPaid from$6/moCustom domainsNoAnalytics retentionnot statedAPI accessYesTeam seats1 seatsBulk link creationYesGeo targetingYes 7/8spec lines stated 8.2
08 Rebrandly Free planYesPaid from$8/moCustom domainsYesAnalytics retentionnot statedAPI accessYesTeam seatsnot statedBulk link creationYesGeo targetingYes 6/8spec lines stated 8.0
09 Dub Free planYesPaid from$30/moCustom domainsYesAnalytics retentionunlimitedAPI accessYesTeam seats3 seatsBulk link creationYesGeo targetingYes 8/8spec lines stated 8.0
10 Linkrift Free planYesPaid from$29/moCustom domainsYesAnalytics retentionunlimitedAPI accessYesTeam seats5 seatsBulk link creationYesGeo targetingYes 8/8spec lines stated 7.9
11 Track Link Free planYesPaid from$5.60/moCustom domainsYesAnalytics retentionunlimitedAPI accessYesTeam seats1 seatsBulk link creationnot statedGeo targetingnot stated 6/8spec lines stated 7.8
12 Elido Free planYesPaid fromnot statedCustom domainsYesAnalytics retentionnot statedAPI accessYesTeam seats5 seatsBulk link creationYesGeo targetingYes 6/8spec lines stated 7.8
13 AWSYS.CO Free planYesPaid from$2.99/moCustom domainsYesAnalytics retention1 yearAPI accessYesTeam seatsnot statedBulk link creationYesGeo targetingnot stated 6/8spec lines stated 7.8
14 JioURL Free planYesPaid from$3.99/moCustom domainsYesAnalytics retentionnot statedAPI accessYesTeam seatsnot statedBulk link creationYesGeo targetingYes 6/8spec lines stated 7.8
15 LinkDevi Free planYesPaid from$7/moCustom domainsYesAnalytics retentionnot statedAPI accessYesTeam seats1 seatsBulk link creationYesGeo targetingYes 7/8spec lines stated 7.8
16 ClikSo Free planYesPaid from$5/moCustom domainsYesAnalytics retentionunlimitedAPI accessYesTeam seats2 seatsBulk link creationNoGeo targetingYes 8/8spec lines stated 7.8
17 QuitURL Free planYesPaid from$4.44/moCustom domainsYesAnalytics retentionunlimitedAPI accessYesTeam seats0 seatsBulk link creationYesGeo targetingYes 8/8spec lines stated 7.8
18 Einblik Free planYesPaid from$12/moCustom domainsYesAnalytics retentionunlimitedAPI accessYesTeam seats5 seatsBulk link creationYesGeo targetingYes 8/8spec lines stated 7.8
19 Rerout Free planYesPaid from$7.50/moCustom domainsYesAnalytics retentionnot statedAPI accessYesTeam seatsnot statedBulk link creationYesGeo targetingYes 6/8spec lines stated 7.7
20 Trimlink Free planYesPaid fromnot statedCustom domainsYesAnalytics retentionnot statedAPI accessYesTeam seats5 seatsBulk link creationYesGeo targetingYes 6/8spec lines stated 7.7
21 Lanctor Free planYesPaid from$19/moCustom domainsYesAnalytics retentionnot statedAPI accessYesTeam seatsnot statedBulk link creationYesGeo targetingYes 6/8spec lines stated 7.7
22 Snipr Free planYesPaid from$5/moCustom domainsYesAnalytics retentionnot statedAPI accessYesTeam seatsnot statedBulk link creationnot statedGeo targetingYes 5/8spec lines stated 7.7
23 noBSredir Free planYesPaid from$19/moCustom domainsYesAnalytics retentionunlimitedAPI accessYesTeam seats10 seatsBulk link creationYesGeo targetingYes 8/8spec lines stated 7.7
24 Linkzly Free planYesPaid from$19/moCustom domainsYesAnalytics retentionunlimitedAPI accessYesTeam seats5 seatsBulk link creationYesGeo targetingYes 8/8spec lines stated 7.7
25 302.sh Free planYesPaid from$9/moCustom domainsYesAnalytics retentionnot statedAPI accessYesTeam seatsnot statedBulk link creationYesGeo targetingYes 6/8spec lines stated 7.7
Compare all 25 in a table
| # | Tool | Score | Free plan | From | Free plan | Paid from | Custom domains | Analytics retention |
|---|---|---|---|---|---|---|---|---|
| 1 | Bitly | 9.0 | Free plan | $10/mo | Yes | $10/mo | Yes | 30 days (Core); 120 days (Growth); 1 year (Premium); 2 years (Enterprise) |
| 2 | Cuttly | 8.8 | Free plan | $11/mo | Yes | $12/mo | Yes | last 30 days on Free and Starter; 1 year on Single; 2 years on Team and Enterprise |
| 3 | Replug | 8.6 | Free plan | $9/mo | Yes | $19/mo | Yes | — |
| 4 | Go2 | 8.6 | Free plan | $7/mo | Yes | $7/mo | Yes | — |
| 5 | Short.io | 8.3 | Free plan | $5/mo | Yes | $5/mo | Yes | — |
| 6 | T.LY | 8.2 | No | $4.58/mo | Yes | $55/mo | Yes | 3 days to 20 days depending on plan |
| 7 | Hoko | 8.2 | Free plan | $6/mo | Yes | $6/mo | No | — |
| 8 | Rebrandly | 8.0 | Free plan | $11/mo | Yes | $8/mo | Yes | — |
| 9 | Dub | 8.0 | Free plan | $30/mo | Yes | $30/mo | Yes | unlimited |
| 10 | Linkrift | 7.9 | Free plan | $16.58/mo | Yes | $29/mo | Yes | unlimited |
| 11 | Track Link | 7.8 | Free plan | $5.60/mo | Yes | $5.60/mo | Yes | unlimited |
| 12 | Elido | 7.8 | Free plan | €10/mo | Yes | — | Yes | — |
| 13 | AWSYS.CO | 7.8 | Free plan | $2.99/mo | Yes | $2.99/mo | Yes | 1 year |
| 14 | JioURL | 7.8 | Free plan | $3.99/mo | Yes | $3.99/mo | Yes | — |
| 15 | LinkDevi | 7.8 | Free plan | $7/mo | Yes | $7/mo | Yes | — |
| 16 | ClikSo | 7.8 | Free plan | $5/mo | Yes | $5/mo | Yes | unlimited |
| 17 | QuitURL | 7.8 | Free plan | Free | Yes | $4.44/mo | Yes | unlimited |
| 18 | Einblik | 7.8 | Free plan | $12/mo | Yes | $12/mo | Yes | unlimited |
| 19 | Rerout | 7.7 | Free plan | $9/mo | Yes | $7.50/mo | Yes | — |
| 20 | Trimlink | 7.7 | Free plan | Free | Yes | — | Yes | — |
| 21 | Lanctor | 7.7 | Free plan | $19/mo | Yes | $19/mo | Yes | — |
| 22 | Snipr | 7.7 | Free plan | $5/mo | Yes | $5/mo | Yes | — |
| 23 | noBSredir | 7.7 | Free plan | $19/mo | Yes | $19/mo | Yes | unlimited |
| 24 | Linkzly | 7.7 | Free plan | $19/mo | Yes | $19/mo | Yes | unlimited |
| 25 | 302.sh | 7.7 | Free plan | $9/mo | Yes | $9/mo | Yes | — |
Is your tool on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which URL shortener is ranked first on Specifiction?
Bitly is ranked #1 of 156 with a score of 9.0. Cuttly is second and Replug third.
How many of these have a free plan?
24 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, AWSYS.CO has the lowest first paid tier we found: $2.99/mo.
How is this list ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing.
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