Best Social Media Listening Software in 2026
Updated
In short: Brand24 is ranked #1 of 85 as of 4 October 2026, ahead of Awario and dig. The best-ranked option with a free plan is dig. The lowest first paid tier on this page is KWatch.io at $19/mo.
Following conversations about brands or topics may involve social networks, news, and the wider web. Compare social network coverage with historical data and sentiment analysis, then consider news monitoring and web monitoring for additional source coverage. Alert channels and tracked query limits indicate other aspects of how monitoring is configured. Free-plan availability and paid-from pricing offer cost context. Brand24, Awario, and dig are among the tools to weigh against the sources and topics you need to follow. Consider what history is useful and where you want alerts delivered.
85 social media listening software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Is your tool on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which social media listening software is ranked first on Specifiction?
Brand24 is ranked #1 of 85 with a score of 8.3. Awario is second and dig third.
How many of these have a free plan?
5 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, KWatch.io has the lowest first paid tier we found: $19/mo.
How is this list ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing. Paid placements never change a rank.

















