Brand24

Brand24 is a media-monitoring and social-listening service for businesses that need to follow brand, competitor, and topic conversations across social networks and the wider web. It is strongest for teams that can make use of broad coverage, analytics, and reporting; its annual-billed entry plan is a poor fit for anyone needing a free or offline tool.

Overview

Brand24 monitors more than 25 million sources, including social platforms, news sites, blogs, forums, review platforms, and podcasts. Coverage spans Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora, as well as broader web and news monitoring. That range suits teams tracking conversations outside their owned channels, but the three-keyword, 2,000-mention monthly allowance on Individual calls for disciplined priorities.

Analytics include sentiment, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis. These measures give a team several ways to interpret attention rather than just count mentions. Brand24 also offers AI Insights, Events Detection, Brand Assistant, AI sentiment and topic analysis, and Smart Context Search, though access and project limits vary by plan.

Key features

Alerts can arrive through email, Slack, Microsoft Teams, in-app notifications, or mobile push. Reports can be exported as PDF, CSV, PPTX, or Excel, or shared through QuickShare and white-labelled formats; daily and weekly schedules accommodate different reporting rhythms. The variety is useful for teams distributing findings to clients or colleagues, while the more advanced report offering is reserved for Business.

Slack and Microsoft Teams integrations sit alongside API access and an MCP server. The server connects Brand24 project data to ChatGPT, Claude, Gemini, and other compatible agents using OAuth; an official ChatGPT app can query live project data without API keys or configuration. API access costs an additional $149, so teams wanting programmatic access should include that fee in their decision.

Pricing

Brand24 has no free plan and offers a 14-day trial. Prices below are monthly rates, with the lower figure applying when billed annually:

Individual: $249 a month, or $199 per month, billed annually. It includes 3 keywords, 2K mentions per month, 1 user, updates every 12 hours, and AI Sentiment Analysis. It suits a solo user with a narrow monitoring brief; the slowest refresh and smallest quotas make it restrictive for active team monitoring.

Team: $349 a month, or $299 per month, billed annually. It raises the allowance to 7 keywords and 10k mentions per month, adds unlimited users, hourly updates, chat support, and AI Sentiment Analysis. This is the practical step up for shared work, though it still lacks real-time updates.

Pro: $499 a month, or $399 per month, billed annually. It includes 12 keywords, 40K mentions per month, unlimited users, real-time updates, priority support, AI Brand Assistant, AI Insights for 2 projects, AI Topics for 2 projects, and Smart Context Search as an add-on. It fits teams needing faster monitoring and richer AI analysis, but the project caps remain relevant.

Business: $699 a month, or $599 per month, billed annually. It provides 25 keywords, 100K mentions per month, unlimited users, real-time updates, priority support, AI Insights for 5 projects, unlimited AI Topics, a Client Success Lead, and Advanced Reports. This is the stronger fit for larger monitoring programs and client-facing reporting.

Enterprise: $1,499 a month, billed annually. It includes custom keyword and mention limits, unlimited users, real-time updates, AI Events Detection, and AI Brand Assistant. Custom limits make it the option for needs beyond Business, but the commitment is substantially higher.

Subscriptions can be cancelled at any time, and a 30-day money-back guarantee applies except to custom plans and negotiated deals. Enterprise clients also receive personalized onboarding, tailored training, regular progress reviews, a dedicated Customer Success Manager, and quarterly business reviews.

Platforms

Brand24 lists Android, iOS, macOS, web, Windows, and API support. Its installable web app also works on iPhone and iPad and on ChromeOS, but requires an internet connection and has no offline mode. It is therefore unsuitable for monitoring work that must continue without connectivity.

Who it's for

Brand24 serves businesses, marketers, agencies, and startups, with customers ranging from startups to Fortune 500 companies. Its broad source coverage and multiple alert and report formats are most useful when several people need to track or share findings. Individual can serve a tightly scoped solo project, but the paid-only model and low entry quotas make it less compelling for casual or exploratory use.

The maker, Brand24, was founded in 2011 and is headquartered in Wrocław, Poland. It publishes information on its Digital Services Act compliance, privacy practices, personal-data handling, DMCA policy, and EU Data Act guidance.

Pros and cons

Pros: Coverage across more than 25 million sources and major social networks reaches well beyond owned channels.

Pros: Multiple analytics, alert channels, and report formats support monitoring and sharing in different team workflows.

Pros: Unlimited users begin at Team, while real-time updates start at Pro, giving growing teams clear upgrade steps.

Cons: There is no free plan, and the 14-day trial is the only no-cost way to assess the service.

Cons: Individual limits a user to 3 keywords and 2K monthly mentions, with updates only every 12 hours.

Cons: API access costs an additional $149, and the installable app cannot work offline.

Alternatives

Circleboom Twitter Hashtag Tracker is worth considering for a free Twitter-focused option: its free tier previews features for one profile and includes a Twitter Search Tool. HashtagsForLikes offers a free plan and a $19 a month Pro plan with unlimited hashtag searches, analytics and trends, difficulty and weekly growth scoring, and saved campaigns, making it a more focused hashtag-research choice.

RiteTag is another freemium hashtag option, with a $49 a year plan that includes 1,000 suggestion queries per month and browser extensions and mobile apps. For a comparative social analytics alternative, Rival IQ has a Drive plan at $239 a month, with 10 tracked companies, six months of history, one user, and 12-hour metric freshness. Flick is an alternative for readers evaluating social publishing and Instagram tracking.

Socialcrab offers a free Explore allowance of 50 posts and up to 12 posts per report. Keyword Tool is a freemium option whose Starter plan costs $68 a month and includes 50 requests per day, 50,000 keywords per day, 12 months of history, 16 platforms, and web, MCP, and API access. SmartMetrics starts at $9 a month for three profiles, with API access and CSV, PDF, and chart exports.

Browse Social Media Hashtag Tracking Software, Brand Management Software, AI Social Listening Tools, and Social Media Listening Software for more options by category.

Verdict

Choose Brand24 if your marketing or agency team needs broad web and social monitoring, several ways to analyze mentions, and flexible reporting across shared projects. Its key advantage is the breadth of coverage and workflow options; its main reason to look elsewhere is the cost of entry for tightly capped, annual-billed service, compounded by no free plan and no offline access.