Standards

Spec sheet

What it does

Standards is a no-code platform for designing, publishing, managing and sharing interactive online brand guidelines.Read 15 Oct 2026 · standards.site

Product

Standards is an online platform for creating, publishing, and sharing brand guidelines.Read 9 Oct 2026 · standards.site

Intended users

Pro is described as made for individuals and agencies, while Enterprise is tailored for in-house teams.Read 9 Oct 2026 · standards.site

Security

Standards says data is encrypted in transit and at rest using Google Cloud infrastructure and undergoes third-party security testing.Read 15 Oct 2026 · help.standards.site

Privacy

Standards Site Inc. says Stripe processes paid-plan payment information and that Standards does not store full card numbers on its servers.Read 9 Oct 2026 · standards.site

Compliance

The FAQ states that its Google Cloud platform has ISO/IEC 27001-compliant services and cites Google Cloud facility certifications including ISO 22301:2019.Read 15 Oct 2026 · help.standards.site

Support

Support is provided by email and community Slack, with stated team coverage of 9am–5pm Pacific and best-effort responses outside those hours.Read 15 Oct 2026 · help.standards.site

Headquarters

Brooklyn, New York, United StatesRead 28 Sep 2026 · standards.site

Access controls

Published guidelines can be shared by link, with access granted or revoked for people or organizations by email domain.Read 9 Oct 2026 · standards.site

AI format

Standards can produce structured standards.md content intended to give AI agents machine-readable brand context.Read 15 Oct 2026 · standards.site

AI integrations

The maker documents standards.md, MCP and API connection methods for AI tools and workflows.Read 15 Oct 2026 · standards.site

API documentation

The help center publishes an API reference, API request guidance, key rotation and revocation pages, endpoint examples and an OpenAPI schema.Read 15 Oct 2026 · help.standards.site

API scopes

Documented scopes cover workspace settings, project lists and data, styles, files and page content in Markdown.Read 15 Oct 2026 · help.standards.site

API security

The site describes project-scoped access, OAuth2.0 token-based API access, role-based access, automatic versioning, and SSO compatibility.Read 9 Oct 2026 · standards.site

Automations

Automations generate routine guideline sections such as logo specimens, color palettes, scaling rules and do-and-don't examples from brand assets.Read 15 Oct 2026 · help.standards.site

Collaboration

Multiple editors can work simultaneously with real-time change visibility, comments, tagging, threads and email notifications.Read 15 Oct 2026 · standards.site

Company address

The terms list the registered office as 212 Franklin Street, Brooklyn, NY 11222.Read 15 Oct 2026 · standards.site

Company facts

LinkedIn lists Standards as privately held, founded in 2020, headquartered in Brooklyn, New York, with 2–10 employees.Read 15 Oct 2026 · linkedin.com

Company legal name

The terms identify the provider as Standards Site Inc., registered in New York, United States.Read 15 Oct 2026 · standards.site

Components

Reusable components let teams update an element or layout once and synchronize the change across its instances.Read 15 Oct 2026 · help.standards.site

Conversion service

The team converts existing brand guidelines into a Standards site, with typical projects taking 1–3 months and premium dedicated support included for conversion clients.Read 9 Oct 2026 · standards.site

Design

The platform provides responsive layouts, customizable navigation, custom typography, and support for video, embeds, and audio.Read 9 Oct 2026 · standards.site

Enterprise security

Enterprise features include enhanced security and SSO integration, and the pricing comparison lists SAML-compatible custom SSO and viewer SSO options.Read 9 Oct 2026 · standards.site

Font-service limitation

Online font activation services such as Adobe Fonts are not supported; users must upload font files.Read 15 Oct 2026 · help.standards.site

Independent limit: price tier

BrandyHQ characterizes Standards as a higher-investment option than mid-tier alternatives, suited to premium projects.Read 15 Oct 2026 · brandyhq.com

Independent positioning

BrandyHQ describes Standards as aimed at high-end agencies delivering premium client brand projects and says its output quality is exceptional.Read 15 Oct 2026 · brandyhq.com

Independent praise: automation

BrandyHQ reports that uploading an SVG can generate logo color variations and that entering primary colors can generate formatted documentation.Read 15 Oct 2026 · brandyhq.com

Licence

Standards is proprietary hosted software; its terms prohibit copying, adapting, decompiling, reverse engineering and unauthorized automated access.Read 15 Oct 2026 · standards.site

Limit: content movement

The Capterra reviewer wanted tools to move content between sites or sections and found text-box dragging insufficiently refined.Read 15 Oct 2026 · capterra.com

Limit: SSO setup

The Capterra reviewer reported that connecting SSO required substantial manual work.Read 15 Oct 2026 · capterra.com

Maker background

The company says the product grew from Standards Manual, whose founders Hamish Smyth and Jesse Reed began publishing landmark graphics manuals after a 2014 Kickstarter campaign.Read 15 Oct 2026 · standards.site

Media support

Guidelines can include native video, third-party embeds and audio players.Read 15 Oct 2026 · standards.site

Navigation

Menus can be persistent or customizable, including sidebars and flyouts tuned per breakpoint.Read 15 Oct 2026 · standards.site

Notable news

A LinkedIn update says Standards 15.0 introduced Search and refined menus and related guideline features.Read 15 Oct 2026 · linkedin.com

PDF export limitation

The FAQ says PDF export is intentionally unavailable because the product is designed around live web guidelines.Read 15 Oct 2026 · help.standards.site

Praise: ease and flexibility

The Capterra reviewer praised the ease of building attractive pages and navigating a flexible brand site.Read 15 Oct 2026 · capterra.com

Public API

The Standards API is an Enterprise preview REST API protected by OAuth 2.0 and intended for integrations and AI agents.Read 15 Oct 2026 · help.standards.site

Publishing

Users can publish one version of a guideline while continuing to edit a later version before publishing it.Read 9 Oct 2026 · standards.site

Rating on Capterra

5.0 out of 5 from 1 review.Read 15 Oct 2026 · capterra.com

Rating on GetApp

5.0 out of 5 from 1 review.Read 15 Oct 2026 · getapp.com

Rating on Software Advice

5.0 out of 5 from 1 review.Read 15 Oct 2026 · softwareadvice.com

Responsive design

Published projects support independently designed desktop, tablet and mobile breakpoints.Read 15 Oct 2026 · standards.site

Search

Published-site search indexes pages, sections, files and colors, while respecting password and sign-in access controls.Read 15 Oct 2026 · help.standards.site

Self-hosting

Enterprise users can request project exports and host the resulting single-page React application on their own web server.Read 15 Oct 2026 · help.standards.site

Self-hosting limits

Exports are disabled by default, require an active Enterprise subscription, are capped at 9 GB and freeze the project until a new export is generated.Read 15 Oct 2026 · help.standards.site

SSO

Enterprise supports Google, Microsoft and SAML 2.0 SSO for workspace members and restricted project viewers.Read 15 Oct 2026 · help.standards.site

Typography

The editor accepts uploaded WOFF, WOFF2, OTF, TTF and variable-font files and exposes OpenType controls.Read 15 Oct 2026 · help.standards.site

Version controls

Editors can work on a new version while an earlier version remains live until the new one is published.Read 15 Oct 2026 · standards.site

Plans and prices

Every Standards plan and price →

Where Specifiction places it

• Brand Management Software#8 of 488.3
• Brand Asset Management Software#6 of 238.3