Bynder

Spec sheet

What it does

Bynder is a cloud digital-asset-management platform that centralizes, organizes, governs, searches, shares and distributes brand content.Read 15 Oct 2026 · bynder.com

Purpose

Bynder’s AI-powered DAM centralizes content so teams can manage, find, govern, and activate brand-approved assets.Read 11 Oct 2026 · bynder.com

Free plan

NoRead 21 Sep 2026 · bynder.com

Integrations

Bynder lists 169 marketplace applications and describes more than 160 pre-built integrations.Read 15 Oct 2026 · marketplace.bynder.com

Mobile apps

The Bynder mobile app for iOS and Android can search, filter, view, collect, favorite, and share assets; iOS also supports offline viewing.Read 11 Oct 2026 · support.bynder.com

Security

Bynder states that it is SOC 2 Type II, ISO 27001:2022, ISO 27018:2019, and ISO 22301:2019 certified and GDPR, CCPA, and HIPAA compliant.Read 11 Oct 2026 · bynder.com

Support

Bynder describes dedicated onboarding, a designated Support Engineer, and in-house support in English, Dutch, German, and French.Read 11 Oct 2026 · bynder.com

AI search

AI search supports natural-language, image, similarity, text-in-image, speech-to-text and face-recognition discovery.Read 15 Oct 2026 · support.bynder.com

Analytics

Analytics reports on workflow bottlenecks, portal adoption and content performance.Read 15 Oct 2026 · getapp.com

API access

YesRead 21 Sep 2026 · bynder.com

Approval workflows

YesRead 21 Sep 2026 · bynder.com

Asset workflow

Asset Workflow supports briefing, proofing, review and approval of digital assets.Read 15 Oct 2026 · dev.bynder.com

Browser requirements

Supported browsers are current Chrome, Edge, Firefox and Safari; Chrome is recommended.Read 15 Oct 2026 · support.bynder.com

Company facts

LinkedIn lists Bynder as privately held, founded in 2013, headquartered in Amsterdam and employing 501–1,000 people.Read 15 Oct 2026 · linkedin.com

Content workflow

Content Workflow structures collaborative content production and includes generative-AI capabilities.Read 15 Oct 2026 · getapp.com

Custom portals

Administrators can tailor homepages and portal experiences for different audiences, navigation paths and permissions.Read 15 Oct 2026 · bynder.com

Customization

Users can create tailored homepages and portal experiences for internal teams and external partners.Read 11 Oct 2026 · bynder.com

Developer documentation

Bynder maintains API reference and changelog pages but says it is migrating to a new Developer Portal.Read 15 Oct 2026 · api.bynder.com

Display and mobile limits

The interface requires at least 1024-pixel screen width, and mobile web browsers are unsupported; Bynder directs smaller-screen users to its mobile app.Read 15 Oct 2026 · support.bynder.com

Dynamic transformations

Dynamic Asset Transformation automatically creates optimized asset versions at scale for connected channels.Read 15 Oct 2026 · getapp.com

Example integrations

The integration marketplace lists Salesforce Commerce Cloud, SharePoint, Shopify, Asana, monday.com, Sitecore, and Adobe Experience Manager among its connectors.Read 11 Oct 2026 · marketplace.bynder.com

Funding

Insight Partners announced a $22.2 million Series A investment in Bynder in August 2016.Read 15 Oct 2026 · insightpartners.com

Governance

The DAM provides configurable taxonomies, role-based access controls and support for multiple brands, markets and teams.Read 15 Oct 2026 · bynder.com

Guest sharing

YesRead 21 Sep 2026 · bynder.com

Hosting model

Bynder is presented as a SaaS service; the reviewed materials do not document a self-hosted deployment.Read 15 Oct 2026 · getapp.com

Integration examples

Marketplace connectors include SharePoint, OneDrive, Contentful, Asana, Salesforce Commerce Cloud, Salesforce Marketing Cloud, Shopify and Akeneo.Read 15 Oct 2026 · marketplace.bynder.com

Java SDK

A public Java SDK provides OAuth, asset, collection, brand, tag, metaproperty and derivative services, with release 2.2.32 documented.Read 15 Oct 2026 · github.com

JavaScript SDK

Bynder publishes a Node.js JavaScript SDK requiring Node.js 14.14 or newer, with OAuth and client-credentials support.Read 15 Oct 2026 · github.com

Limit: complexity

Reviewers mention confusing permissions and derivatives, complex filters, setup effort and an interface that can feel dated or slow.Read 15 Oct 2026 · gartner.com

Limit: cost

Reviewers report that pricing, storage and advanced modules can be expensive for smaller or mid-sized organizations.Read 15 Oct 2026 · trustradius.com

Limit: large uploads

TrustRadius summaries cite limits on simultaneous or large-file uploads and inadequate upload previews.Read 15 Oct 2026 · trustradius.com

Metadata and tagging

YesRead 21 Sep 2026 · bynder.com

News: H1 2026

Bynder reported on July 28, 2026 that customer expansion grew 46% year over year and that more than 1,400 customers used its AI capabilities.Read 15 Oct 2026 · globenewswire.com

Ownership news

Bynder announced in December 2022 that Thomas H. Lee Partners would acquire Insight Partners' stake in a majority investment.Read 15 Oct 2026 · businesswire.com

Package inclusions

The pricing page says all packages include onboarding, rights management, a customizable homepage, single sign-on, a custom URL, and 24/7 support.Read 11 Oct 2026 · dev.bynder.com

Praise: support

GetApp reviewers commonly describe support as responsive and helpful, although escalated issues can take longer.Read 15 Oct 2026 · getapp.com

Praise: usability and search

Independent reviewers repeatedly praise the intuitive interface, centralized asset library, tagging, filtering and fast search.Read 15 Oct 2026 · getapp.com

Pricing factors

Bynder says subscription pricing depends on the number of users, storage, usage within the MarTech ecosystem, included products, and desired support level.Read 11 Oct 2026 · dev.bynder.com

Print templates

Print Brand Templates extend editable designs for campaign and market-specific print content.Read 15 Oct 2026 · getapp.com

Public API

The REST API exposes assets, brands, collections, metadata fields and file-destination pointers.Read 15 Oct 2026 · api.bynder.com

Rating on Apple App Store

3.9 out of 5 from 7 ratings.Read 15 Oct 2026 · apps.apple.com

Rating on Capterra

4.5 out of 5 from 229 reviews.Read 15 Oct 2026 · capterra.com

Rating on G2

4.5 out of 5 from 1,309 reviews.Read 15 Oct 2026 · g2.com

Rating on Gartner Peer Insights

4.4 out of 5 from 50 ratings.Read 15 Oct 2026 · gartner.com

Rating on GetApp

4.5 out of 5 from 229 reviews.Read 15 Oct 2026 · getapp.com

Rating on Google Play

2.4 out of 5 from 29 reviews.Read 15 Oct 2026 · play.google.com

Rating on Software Advice

4.5 out of 5 from 227 reviews.Read 15 Oct 2026 · softwareadvice.com

Rating on TrustRadius

8.7 out of 10 from 55 reviews and ratings.Read 15 Oct 2026 · trustradius.com

SDK licence

The public JavaScript SDK repository is released under the MIT licence.Read 15 Oct 2026 · github.com

Security compliance

Bynder states certifications or compliance for SOC 2 Type II, ISO 27001:2022, ISO 27018:2019, ISO 22301:2019, PCI-DSS, HIPAA, GDPR and CCPA.Read 15 Oct 2026 · support.bynder.com

Studio

Studio lets non-designers personalize templates for images, videos and GIFs without editing software.Read 15 Oct 2026 · getapp.com

Supported asset types

images,videos,documents,audioRead 21 Sep 2026 · bynder.com

Target organizations

Bynder describes its DAM as enterprise-grade while stating that its flexible packages and custom solutions are available to organizations of any size.Read 11 Oct 2026 · dev.bynder.com

Version history

YesRead 21 Sep 2026 · bynder.com

Plans and prices

Every Bynder plan and price →

Where Specifiction places it

• Digital Asset Management Software#8 of 1518.8
• Brand Management Software#7 of 488.3
• Brand Asset Management Software#4 of 238.4