Best Social Media Monitoring & Listening Software in 2026

Awario

Awario suits teams tracking online mentions across social, news and web sources.

Exolyt

Exolyt suits teams researching TikTok account performance, audience response, trends, or influencer campaigns.

KWatch.io suits people tracking social mentions, sales signals, competitor activity, or customer feedback across its supported sources.

BrandMentions

It suits businesses and agencies that want to monitor brand mentions across web and social sources.

Mentionlytics

Mentionlytics suits brands, agencies and organizations that need to monitor online conversations and review sources.

Sprout Social

Sprout Social suits teams managing multiple social networks that need shared inbox, collaboration and approval workflows.

Meltwater Social Listening

The listed plans target communications and marketing teams, regional or global brands, and agencies managing multiple clients.

Social Searcher suits people who want to search public social posts and profiles or monitor brand mentions across multiple networks.

Harken suits indie founders, open-source maintainers, and privacy-conscious teams seeking to monitor mentions in a self-hosted dashboard.

Syften suits B2B SaaS founders, founder-led sales teams, product marketers, developer tools teams, and community teams looking for public conversations that may signal buying interest.

It suits marketing, PR and communications teams that monitor social conversation, sentiment, competitors or influencers.

OpenMagpie suits teams that want self-hosted monitoring of specified conversations and can provide their own hardware and language model.