Synthesio

Spec sheet

What it does

Synthesio is Ipsos's AI-enabled consumer-intelligence and social/search listening platform for monitoring conversations, sentiment, trends and audiences.Read 15 Oct 2026 · synthesio.com

Product

Synthesio offers social and search intelligence to turn digital consumer data into insights for businesses.Read 9 Oct 2026 · synthesio.com

Audience

Synthesio describes its platform and services for brands, agencies, and business teams seeking consumer insights.Read 9 Oct 2026 · synthesio.com

Deployment

A UK government marketplace listing describes Synthesio as a browser service supporting Internet Explorer 11, Edge, Firefox, Chrome and Safari, with no installation application.Read 15 Oct 2026 · applytosupply.digitalmarketplace.service.gov.uk

Integrations

Its privacy policy names Google, YouTube, X/Twitter, Meta and Reddit APIs; integrations can require API keys and Synthesio says it does not store third-party passwords.Read 15 Oct 2026 · synthesio.com

Security

Synthesio's API supports creating and revoking OAuth 2.0 tokens associated with user permissions and managing users and their permissions.Read 9 Oct 2026 · developer.synthesio.com

Support

The company offers expert consultation, supported sourcing and setup, customized reports, and advisory services as service options.Read 9 Oct 2026 · synthesio.com

Headquarters

New York, Paris, London, Singapore, Brussels, Mexico, and DubaiRead 28 Sep 2026 · synthesio.com

Founded

2006Read 28 Sep 2026 · synthesio.com

Company

Synthesio says it was founded in 2006 and identifies as an Ipsos company.Read 9 Oct 2026 · synthesio.com

Analytics

Features include topic modeling, maturity or velocity metrics, image recognition, sentiment and language analysis, and influencer identification.Read 9 Oct 2026 · synthesio.com

API access

API access requires application keys and secrets from a sales contact, and most endpoints require an OAuth access token.Read 9 Oct 2026 · developer.synthesio.com

API credentials

API application keys and secrets are obtained from sales, and most endpoints require OAuth bearer tokens.Read 15 Oct 2026 · developer.synthesio.com

API endpoints

Public docs describe dashboard, topic-tree, mention-search and bulk-coding endpoints, including pagination and JSON filters.Read 15 Oct 2026 · developer.synthesio.com

API format

Requests and responses use JSON with top-level data, errors and meta members; GET resources and POST fallbacks are documented.Read 15 Oct 2026 · developer.synthesio.com

API security

The API supports creating and revoking OAuth2 tokens tied to user permissions and provides a token endpoint with an example 10,800-second expiration.Read 15 Oct 2026 · developer.synthesio.com

Company facts

Synthesio was founded in 2006, had offices in New York, Paris, London, Singapore and Brussels, and employed 130 people at the 2018 acquisition.Read 15 Oct 2026 · ipsos.com

Company ownership

Ipsos announced in 2018 that it acquired Synthesio for more than US$50 million in cash and kept it as a standalone unit and brand.Read 15 Oct 2026 · ipsos.com

Coverage

The site states that its platform includes more than 800 million social sources, including Chinese data.Read 9 Oct 2026 · synthesio.com

Current maker profile

LinkedIn lists Ipsos Synthesio as a privately held Paris-headquartered technology and internet company with 201–500 employees.Read 15 Oct 2026 · linkedin.com

Dashboards

Its platform provides scalable dashboards to capture, explore, analyze, and report on data with customizable visualizations.Read 9 Oct 2026 · synthesio.com

Data ecosystem

Synthesio claims more than 800 million social sources, including Chinese data, plus search, review, behavioral and client-owned data such as emails, blogs, forums and surveys.Read 15 Oct 2026 · synthesio.com

Data handling

Synthesio says it processes customer data on behalf of and under the instructions of its business customers as a data processor.Read 9 Oct 2026 · synthesio.com

Data sources

The platform includes social, search, review, visual, behavioral, and client-owned data such as emails, blogs, forums, and survey responses.Read 9 Oct 2026 · synthesio.com

Documentation depth

The help center contains learning paths and articles for dashboards, queries, API exports, Signals, reports, sentiment, topic modelling, classifiers and Profiler.Read 15 Oct 2026 · resources.ipsos.com

GenAI

Signals GenAI identifies emerging needs, shifting attitudes, and trends from consumer signals and can generate ideas for innovation and communication.Read 9 Oct 2026 · synthesio.com

Influencer identification

The platform identifies influential people, publishers and wider audiences in an industry.Read 15 Oct 2026 · synthesio.com

Limit: complexity

Repeated complaints say query setup, dashboards and widget-by-widget reporting are complex, tedious and slow to learn.Read 15 Oct 2026 · g2.com

Limit: data quality

Reviewers report unstable coverage, difficulty filtering irrelevant mentions and imperfect sentiment or sarcasm handling.Read 15 Oct 2026 · g2.com

Limit: price

TrustRadius reviewers call the product expensive and say cost is a pain point for brand managers.Read 15 Oct 2026 · trustradius.com

Limit: sentiment accuracy

Capterra reviewers say sentiment accuracy still needs improvement despite newer text analytics.Read 15 Oct 2026 · capterra.com.au

Listen-analyze-report workflow

The platform listens to real-time social, search, review and visual content, analyzes it with frameworks or generative AI, and reports through customizable visualizations.Read 15 Oct 2026 · synthesio.com

Mobile use

The same marketplace listing says dashboards are mobile-responsive and have no separate mobile or desktop differences.Read 15 Oct 2026 · applytosupply.digitalmarketplace.service.gov.uk

Official pricing

Synthesio's product pages show demo or contact calls to action rather than a public numeric price.Read 15 Oct 2026 · synthesio.com

Praise: coverage and listening

Reviewers repeatedly praise broad source coverage, comprehensive searches, hashtag tracking, filtering and social-listening aggregation.Read 15 Oct 2026 · trustradius.com

Praise: customization

Users praise customizable dashboards, BI-style reporting, widgets, classifiers, topic modelling and export flexibility.Read 15 Oct 2026 · g2.com

Praise: support

Reviewers frequently describe customer support and account management as strong, responsive and consultative.Read 15 Oct 2026 · capterra.com.au

Privacy processing

Synthesio acts as a processor for customer data and stores or processes data in the United States, Europe, Singapore, the United Kingdom and other required locations.Read 15 Oct 2026 · synthesio.com

Public API

Synthesio publishes API documentation covering authentication, common resources, projects, topics, coding and mentions.Read 15 Oct 2026 · developer.synthesio.com

Rating on Capterra

4.6 out of 5 from 5 reviews.Read 15 Oct 2026 · capterra.com.au

Rating on G2

4.3 out of 5 from 152 reviews.Read 15 Oct 2026 · g2.com

Rating on Gartner Peer Insights

4.0 out of 5 from 14 ratings.Read 15 Oct 2026 · gartner.com

Rating on GetApp

4.6 out of 5 from 5 reviews.Read 15 Oct 2026 · getapp.com

Rating on TrustRadius

8.8 out of 10 from 20 reviews and ratings.Read 15 Oct 2026 · trustradius.com

Rebrand news

A March 2023 announcement said Synthesio rebranded to Ipsos Synthesio, with a 200-person team and coverage of more than 800 million sources across over 80 languages and 195 countries.Read 15 Oct 2026 · synthesio.com

Security statement

The privacy policy says security controls are reviewed and breach procedures exist, while warning that absolute protection cannot be guaranteed.Read 15 Oct 2026 · synthesio.com

Sentiment analysis

YesRead 21 Sep 2026 · synthesio.com

Signals GenAI

Signals GenAI turns consumer signals into suggested insights and ideas, with more than 40 validated prompts and a stated 90% accuracy claim.Read 15 Oct 2026 · synthesio.com

Topic modelling

Topic modelling clusters and quantifies topics and supplies maturity and velocity metrics.Read 15 Oct 2026 · synthesio.com

Use cases

Synthesio presents use cases for trend and innovation, market and audiences, brand and product, and reputation and communication.Read 9 Oct 2026 · synthesio.com

Vision and semantic AI

Vision and Semantic AI provide image recognition plus sentiment and language analysis.Read 15 Oct 2026 · synthesio.com

Plans and prices

Every Synthesio plan and price →

Where Specifiction places it

• Social Media Listening Software#9 of 868.5
• Social Listening Tools#9 of 287.9
• Social Media Monitoring#12 of 277.8
• AI Social Listening Tools#14 of 317.9
• Social Media Monitoring & Listening Software#13 of 267.8
• Social Monitoring#12 of 247.9