Brand24 vs Synthesio
Brand24
brand24.comSynthesio
synthesio.comSide by side
| Figure | Brand24 | Synthesio |
|---|---|---|
| Price from | $249/mo | $0.01/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 6 |
| Spec score · AI Social Listening Tools | 9.2 (#1) | 7.9 (#14) |
| Spec score · Social Media Listening Software | 9.0 (#3) | 8.5 (#9) |
| Spec score · Social Listening Tools | 9.3 (#1) | 7.9 (#9) |
| Spec score · Social Media Monitoring | 9.3 (#1) | 7.8 (#12) |
| Spec score · Social Media Monitoring & Listening Software | 9.3 (#1) | 7.8 (#13) |
| Spec score · Social Monitoring | 9.3 (#1) | 7.9 (#12) |
| Analytics | The platform provides sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis. | Features include topic modeling, maturity or velocity metrics, image recognition, sentiment and language analysis, and influencer identification. |
| Founded | 2011 | 2006 |
| Headquarters | Wrocław, Poland | New York, Paris, London, Singapore, Brussels, Mexico, and Dubai |
| Integrations | Brand24 lists integrations with Slack and Microsoft Teams and provides API access and an MCP server. | Its privacy policy names Google, YouTube, X/Twitter, Meta and Reddit APIs; integrations can require API keys and Synthesio says it does not store third-party passwords. |
| Sentiment analysis | Yes | Yes |
| Support | Enterprise clients receive personalized onboarding, tailored training, regular progress reviews, a dedicated Customer Success Manager, and quarterly business reviews. | The company offers expert consultation, supported sourcing and setup, customized reports, and advisory services as service options. |
| What it does | Brand24 is a media monitoring and social listening tool for tracking brand, competitor, and topic conversations across the web and social media. | Synthesio is Ipsos's AI-enabled consumer-intelligence and social/search listening platform for monitoring conversations, sentiment, trends and audiences. |
Plans
Brand24
- Individual$249 a month
- Team$349 a month
- Pro$499 a month
- Business$699 a month
- Enterprise$1,499 a month
- Enterprise$17,988 a year
Synthesio
- Synthesio (Capterra listing)$0.01 a month
- Synthesio (TrustRadius listing)$1,200 a month
- Custom Synthesio planPriced on request
- DIY Platform AccessPriced on request
- On-Demand ActivationPriced on request
- Platform Access + ServicePriced on request
In their own words
Brand24
Brand24 monitors conversations about brands, competitors, and topics across social media and the wider web. It tracks mentions across more than 25 million sources, including social networks, news sites, blogs, forums, review platforms, and podcasts. Coverage includes Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora. Analytics include sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis; AI tools include Insights, Events Detection, Brand Assistant, and Smart Context Search. Alerts can go to email, Slack, Microsoft Teams, in-app notifications, or mobile push. Reports can be produced in PDF, CSV, PPTX, and Excel formats, with daily and weekly options. It offers Android, iOS, web, desktop, and API access; the installable app requires an internet connection. Individual costs $199 per month billed annually and includes three keywords. A 14-day trial is available, but there is no free plan.