| Price from | $25/mo | $0.01/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 6 |
| Spec score · Social Media Listening Software | 9.0 (#2) | 8.5 (#9) |
| Spec score · AI Social Listening Tools | 9.0 (#2) | 7.9 (#14) |
| Company facts | LinkedIn lists dig.ai as privately held, founded in 2021, headquartered in New York and employing 51–200 people. | Synthesio was founded in 2006, had offices in New York, Paris, London, Singapore and Brussels, and employed 130 people at the 2018 acquisition. |
| Coverage | The maker says dig analyzes 90%+ of social video across TikTok, YouTube, Instagram, Reddit, X and Facebook. | The site states that its platform includes more than 800 million social sources, including Chinese data. |
| Dashboards | Users can build custom dashboards covering trends, sentiment, creator behavior and topic distribution. | Its platform provides scalable dashboards to capture, explore, analyze, and report on data with customizable visualizations. |
| Rating on Gartner Peer Insights | No rating; 0 reviews | 4.0 out of 5 from 14 ratings. |
| Security | The Enterprise plan lists SAML SSO, audit logs, a dedicated organization environment and full data isolation, and says customer data is never used for model training. | Synthesio's API supports creating and revoking OAuth 2.0 tokens associated with user permissions and managing users and their permissions. |
| Sentiment analysis | dig provides context-aware sentiment analysis for tone, topics, creators and changing positive or negative reactions. | Yes |
| What it does | dig is a video-first social intelligence platform that helps brands, agencies, governments and researchers understand audience reactions and narratives. | Synthesio is Ipsos's AI-enabled consumer-intelligence and social/search listening platform for monitoring conversations, sentiment, trends and audiences. |
