Brand24 vs BrandPatrol
Brand24
brand24.comBrandPatrol
brandpatrol.ioSide by side
| Figure | Brand24 | BrandPatrol |
|---|---|---|
| Price from | $249/mo | €29/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 6 | 5 |
| Spec score · Brand Management Software | 9.3 (#1) | 8.7 (#4) |
| Founded | 2011 | LinkedIn lists BrandPatrol as founded in 2023. |
| Integrations | Brand24 lists integrations with Slack and Microsoft Teams and provides API access and an MCP server. | The Enterprise plan lists white-label and integrations, while the Checker plan says API access and a Chrome plugin are coming soon. |
| Support | Enterprise clients receive personalized onboarding, tailored training, regular progress reviews, a dedicated Customer Success Manager, and quarterly business reviews. | The FAQ says subscriptions can be canceled, upgraded, or downgraded through account settings, and invoices are available there. |
| What it does | Brand24 is a media monitoring and social listening tool for tracking brand, competitor, and topic conversations across the web and social media. | BrandPatrol is a SaaS platform for analyzing and improving brand communication consistency across digital channels. |
Plans
Brand24
- Individual$249 a month
- Team$349 a month
- Pro$499 a month
- Business$699 a month
- Enterprise$1,499 a month
- Enterprise$17,988 a year
BrandPatrol
- FreeFree
- Checker€29 a month
- Watcher€29 a month
- Team€49 a month
- EnterprisePriced on request
In their own words
Brand24
Brand24 monitors conversations about brands, competitors, and topics across social media and the wider web. It tracks mentions across more than 25 million sources, including social networks, news sites, blogs, forums, review platforms, and podcasts. Coverage includes Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora. Analytics include sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis; AI tools include Insights, Events Detection, Brand Assistant, and Smart Context Search. Alerts can go to email, Slack, Microsoft Teams, in-app notifications, or mobile push. Reports can be produced in PDF, CSV, PPTX, and Excel formats, with daily and weekly options. It offers Android, iOS, web, desktop, and API access; the installable app requires an internet connection. Individual costs $199 per month billed annually and includes three keywords. A 14-day trial is available, but there is no free plan.
BrandPatrol
BrandPatrol is a web application for keeping brand usage consistent across content and published channels. It builds a Brand Twin from a website URL or brand documents, with additional files, URLs, or manually entered information available for refinement. Checker reviews material before publication, flags drift, and reports a Brand Consistency Score. Watcher scans published channels and suggests corrections. The service exports a portable brand.md file for tools including Claude, Cursor, ChatGPT, and Figma. The Team plan adds a shared score, roles, permissions, issue ticketing, and a collaborative workspace. The free plan includes one Brand Twin, one score snapshot, five Checker single checks monthly, and a one-person workspace. Watcher and Checker each cost €29.00 per month; Team costs €49.00 per month per member. Enterprise features include unlimited Brand Twins and channels, audit trails, white-label options, integrations, reports, SLA, onboarding, and training, but no price is listed. Data is stored in the EU where possible, with some US processing possible.