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Sprinklr Social Listening

sprinklr.com

WebAPI
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Spec score 7.5 #3 of 20 in Audience Intelligence Platforms

What it is

Sprinklr Social Listening monitors social, web, and news conversations for brand signals, trends, and potential crises. It covers more than 30 social and digital channels in real time, including Facebook, Instagram, X, LinkedIn, YouTube, TikTok, Pinterest, Reddit, Google Business Profile, WhatsApp, LINE, and WeChat. It also provides access to publicly available unstructured data and lossless, real-time firehose access to 10+ channels.

Specialized and generative AI support sentiment, emotion, entity, and text classification. The platform can surface themes, trends, and anomalies, focus analysis on brand-relevant conversations, and detect logos in GIFs, images, and videos. Teams can compare social performance, executive presence, and influencer presence against competitors, and track brand awareness, share of voice, and CSAT. Real-time crisis alerts, automated workflows, and report creation, distribution, and sharing are included. Pricing is on request.

Spec sheet

Purpose
Social Listening helps organizations understand unstructured data from online and traditional channels, uncover insights, share reports and take action in one platform.Read 9 Oct 2026 · sprinklr.com
Audience
Sprinklr positions the product for enterprise-grade listening and describes the platform as serving large organizations.Read 9 Oct 2026 · sprinklr.com
Integrations
Sprinklr's integration directory lists connections including Salesforce, Slack, Snowflake, Tableau, ServiceNow and Zendesk.Read 9 Oct 2026 · sprinklr.com
Security
Sprinklr says it maintains SOC 1 Type II, SOC 2 Type II, PCI-DSS and ISO 27001 certifications, as well as FedRAMP authorization.Read 9 Oct 2026 · sprinklr.com
Headquarters
New York City, New York, United StatesRead 23 Sep 2026 · sprinklr.com
Founded
2009Read 23 Sep 2026 · sprinklr.com
AI accuracy
Uses specialized and generative AI for sentiment, emotions, entities, and text classification.Read 27 Sep 2026 · sprinklr.com
AI analysis
The product uses specialized AI and generative AI to analyze sentiment, emotions, entities and text classifications.Read 9 Oct 2026 · sprinklr.com
AI Topics
Filters noise and focuses on brand-relevant conversations at scale.Read 27 Sep 2026 · sprinklr.com
Alert channels
email,Slack,platform notifications,mobile notificationsRead 19 Sep 2026 · sprinklr.com
APIs
Sprinklr provides REST APIs for integrating external systems with reporting and listening insights; its Help Center says API access is for customers with Enterprise licenses.Read 9 Oct 2026 · sprinklr.com
Brand KPIs
Tracks brand awareness, share of voice, and CSAT across major social channels.Read 27 Sep 2026 · sprinklr.com
Channel coverage
Sprinklr says Social Listening monitors 30+ social and digital channels in real time and provides access to publicly available unstructured data.Read 9 Oct 2026 · sprinklr.com
Competitive benchmarking
It compares social performance, executive and influencer presence, and brand KPIs such as awareness, share of voice and CSAT against competitors.Read 9 Oct 2026 · sprinklr.com
Crisis management
It detects crises and emerging issues and supports real-time crisis alerts and automated workflow management.Read 9 Oct 2026 · sprinklr.com
Data capture
Sprinklr says it provides firehose access to 10+ channels and monitors user-generated text and visual mentions in images and videos.Read 9 Oct 2026 · sprinklr.com
Data coverage
Monitors 30+ social and digital channels in real time.Read 27 Sep 2026 · sprinklr.com
Data scale
Analyzes petabytes of data and generates billions of predictions daily.Read 27 Sep 2026 · sprinklr.com
Firehose access
Offers lossless, real-time firehose access to 10+ channels.Read 27 Sep 2026 · sprinklr.com
Industry recognition
Sprinklr was named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening.Read 27 Sep 2026 · sprinklr.com
Integration catalog
Sprinklr says its platform has 100+ integrations, including Salesforce integrations listed in its catalog.Read 9 Oct 2026 · sprinklr.com
Intended audience
Sprinklr describes Social Listening as enterprise-grade and says it is built for speed and scale, including analysis of petabytes of data and billions of predictions daily.Read 9 Oct 2026 · sprinklr.com
Logo detection
Detects logo usage across GIFs, images, and videos.Read 27 Sep 2026 · sprinklr.com
News monitoring
YesRead 19 Sep 2026 · sprinklr.com
Pricing and access
The product page invites prospective customers to request a demo and does not display a price.Read 9 Oct 2026 · sprinklr.com
Public data
Provides access to a large repository of publicly available unstructured data.Read 27 Sep 2026 · sprinklr.com
Real-time insights
Surfaces themes, trends, and anomalies from billions of data points.Read 27 Sep 2026 · sprinklr.com
Report automation
Automates report creation and distribution with scheduling and exporting.Read 27 Sep 2026 · sprinklr.com
Report sharing
Shares real-time intelligence inside and outside the organization.Read 27 Sep 2026 · sprinklr.com
Reporting
Users can customize, schedule and export reports and distribute real-time intelligence inside or outside their organization.Read 9 Oct 2026 · sprinklr.com
Sentiment analysis
YesRead 19 Sep 2026 · sprinklr.com
Social network coverage
Facebook,Instagram,X (Twitter),LinkedIn,YouTube,TikTok,Pinterest,Reddit,Google Business Profile,WhatsApp,LINE,WeChatRead 19 Sep 2026 · sprinklr.com
Support and sales
The product page offers a demo request, and Sprinklr's contact page directs customers to sales for help customizing and using the product.Read 9 Oct 2026 · sprinklr.com
TrustRadius rating
Sprinklr Insights is Top Rated on TrustRadius.Read 27 Sep 2026 · sprinklr.com
Visual listening
It can monitor user-generated content and visual brand mentions in images and videos, and detect logo usage in GIFs, images and videos.Read 9 Oct 2026 · sprinklr.com
Visual mentions
Monitors user-generated content and visual brand mentions in images and videos.Read 27 Sep 2026 · sprinklr.com
Web monitoring
YesRead 19 Sep 2026 · sprinklr.com

Plans and prices

Sprinklr Social Listening Priced on request Enterprise product; contact Sprinklr for a demo Read 9 Oct 2026 · sprinklr.com

Every Sprinklr Social Listening plan and price →

Strong points and limits

Strong points

  • Monitors 30+ social and digital channels in real time.
  • Includes web and news monitoring.
  • Detects logos in GIFs, images, and videos.
  • Tracks awareness, share of voice, and CSAT.
  • Automates reports and crisis workflows.

Limits

  • Pricing is available on request.

Who it suits

Sprinklr Social Listening suits organizations that need broad, real-time monitoring of social and digital conversations. It may be relevant to teams tracking brand measures, competitor presence, visual mentions, or potential crises.

Verdict

Sprinklr combines wide channel monitoring with AI analysis, benchmarking, alerts, and reporting. Prospective buyers will need to request pricing to assess its cost.

Where Specifiction places it

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