GWI Audiences vs Sprinklr Social Listening
GWI Audiences
gwi.com
Sprinklr Social Listening
sprinklr.comSide by side
| Figure | GWI Audiences | Sprinklr Social Listening |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 1 |
| Spec score · Audience Intelligence Platforms | 7.8 (#1) | 7.5 (#3) |
| Spec score · AI Market Research Software | 7.8 (#7) | 7.6 (#11) |
| Data coverage | GWI’s Core survey is refreshed quarterly with like-for-like questions across more than 50 markets. | Monitors 30+ social and digital channels in real time. |
| Founded | 2009 | 2009 |
| Headquarters | London, United Kingdom | New York City, New York, United States |
| Integrations | GWI APIs embed automatically refreshed insights into BI platforms, custom systems and other tools. | Sprinklr's integration directory lists connections including Salesforce, Slack, Snowflake, Tableau, ServiceNow and Zendesk. |
| Purpose | GWI Audiences helps users build ideal target audiences for data-driven strategies and tailored campaigns. | Social Listening helps organizations understand unstructured data from online and traditional channels, uncover insights, share reports and take action in one platform. |
| Security | GWI says it maintains a defense-in-depth security program based on recognized industry frameworks and continuous improvement. | Sprinklr says it maintains SOC 1 Type II, SOC 2 Type II, PCI-DSS and ISO 27001 certifications, as well as FedRAMP authorization. |
Plans
GWI Audiences
- FREEFree
- PLUSPrice not published
- PROPriced on request
- TEAMSPriced on request
Sprinklr Social Listening
- Sprinklr Social ListeningPriced on request
In their own words
GWI Audiences
GWI Audiences helps users build target audiences for data-driven strategies and tailored campaigns. Its builder draws on more than 250K data points across 50+ markets, covering interests, behaviors, buying habits and preferences. Each audience shows the number of real-world survey respondents in its sample, and saved audiences can produce automatic top insights. Users can share audiences with colleagues, export them as PNG files or save them in shareable dashboards. GWI APIs embed automatically refreshed insights in BI platforms, custom systems and other tools. GWI MCP connects insights to AI tools including ChatGPT, Claude and Copilot. The Core survey is refreshed quarterly with like-for-like questions across more than 50 markets. The service is a web-based SaaS platform with dashboards, cross-tabulation tools and API access. The FREE plan is free and includes 10 Agent Spark prompts a month, unlimited GWI Canvas decks and chart generation. PLUS is listed at $1,501,500 a month; PRO and TEAMS have no listed price. Fusions with Helixa, Audiense or Nielsen require paid subscriptions to both GWI and the partner.
Sprinklr Social Listening
Sprinklr Social Listening monitors social, web, and news conversations for brand signals, trends, and potential crises. It covers more than 30 social and digital channels in real time, including Facebook, Instagram, X, LinkedIn, YouTube, TikTok, Pinterest, Reddit, Google Business Profile, WhatsApp, LINE, and WeChat. It also provides access to publicly available unstructured data and lossless, real-time firehose access to 10+ channels.
Specialized and generative AI support sentiment, emotion, entity, and text classification. The platform can surface themes, trends, and anomalies, focus analysis on brand-relevant conversations, and detect logos in GIFs, images, and videos. Teams can compare social performance, executive presence, and influencer presence against competitors, and track brand awareness, share of voice, and CSAT. Real-time crisis alerts, automated workflows, and report creation, distribution, and sharing are included. Pricing is on request.