Sprinklr Social Listening vs YouGov Surveys: Self-Serve
Sprinklr Social Listening
sprinklr.comYouGov Surveys: Self-Serve
yougov.comSide by side
| Figure | Sprinklr Social Listening | YouGov Surveys: Self-Serve |
|---|---|---|
| Price from | — | $1.50/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 2 |
| Spec score · Audience Intelligence Platforms | 7.5 (#3) | 7.2 (#5) |
| Audience | Sprinklr positions the product for enterprise-grade listening and describes the platform as serving large organizations. | Users can target the general population or niche audiences using more than 2 million profiling datapoints from a panel of 30 million-plus verified members. |
| Founded | 2009 | 2000 |
| Security | Sprinklr says it maintains SOC 1 Type II, SOC 2 Type II, PCI-DSS and ISO 27001 certifications, as well as FedRAMP authorization. | YouGov says its Information Security Management System is certified to ISO 27001:2022 and includes security testing such as penetration testing and third-party assessments. |
Plans
Sprinklr Social Listening
- Sprinklr Social ListeningPriced on request
YouGov Surveys: Self-Serve
- Self-Serve$1.50 a month
- YouGov Surveys: Self-Serve$1.50, paid once
In their own words
Sprinklr Social Listening
Sprinklr Social Listening monitors social, web, and news conversations for brand signals, trends, and potential crises. It covers more than 30 social and digital channels in real time, including Facebook, Instagram, X, LinkedIn, YouTube, TikTok, Pinterest, Reddit, Google Business Profile, WhatsApp, LINE, and WeChat. It also provides access to publicly available unstructured data and lossless, real-time firehose access to 10+ channels.
Specialized and generative AI support sentiment, emotion, entity, and text classification. The platform can surface themes, trends, and anomalies, focus analysis on brand-relevant conversations, and detect logos in GIFs, images, and videos. Teams can compare social performance, executive presence, and influencer presence against competitors, and track brand awareness, share of voice, and CSAT. Real-time crisis alerts, automated workflows, and report creation, distribution, and sharing are included. Pricing is on request.
YouGov Surveys: Self-Serve
YouGov Surveys: Self-Serve has no write-up on Specifiction yet; its figures are above.