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YouGov Surveys: Self-Serve pricing

2 plans read from yougov.com

Self-Serve$1.50 a month Prices start from $1.50 per survey complete; price varies by survey configuration and audience.30 questions Read 22 Sep 2026 · yougov.com
YouGov Surveys: Self-Serve$1.50, paid once Per survey complete; price varies by number of questions, audience targeting, video length, and sample size.Up to 30 questions · up to 20 answer options for supported question types · audiences in Great Britain and the United States Read 12 Oct 2026 · yougov.com

In short

  • YouGov Surveys: Self-Serve lists no free plan.
  • Paid plans published: 2, from $1.50 a month.

What the alternatives costAll alternatives →

ToolFromFree planFree trial
SurveyMonkey—YesNo
Conjointly$241.25/moYesYes
Qualtrics$420/moYesNo
Pollfish$0.95/moNoNo
Kantar LINK AI—NoNo
quantilope$2,000/moNoNo
Zappi—NoNo
BERA.ai—NoNo