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SPECIFICTION
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YouGov Surveys: Self-Serve

yougov.com

From $1.50/mo Web
Visit yougov.com
Spec score 7.2 #6 of 28 in Brand Tracking Software

Spec sheet

Product
A self-serve, panel-powered survey tool for market research teams that combines survey building with access to YouGov respondents.Read 12 Oct 2026 · yougov.com
Audience
Users can target the general population or niche audiences using more than 2 million profiling datapoints from a panel of 30 million-plus verified members.Read 12 Oct 2026 · yougov.com
Security
YouGov says its Information Security Management System is certified to ISO 27001:2022 and includes security testing such as penetration testing and third-party assessments.Read 12 Oct 2026 · corporate.yougov.com
Support
YouGov says chat support can help script and review surveys; client support is available five days a week and survey review can take up to two hours during weekday business hours.Read 12 Oct 2026 · yougov.com
Founded
2000Read 28 Sep 2026 · yougov.com
Company
YouGov describes itself as a global research data and analytics group serving brands, media owners, and agencies.Read 12 Oct 2026 · yougov.com
AI tools
YouGov says its AI Agent suggests questions and answers, and AI agent chat can help users analyze results.Read 12 Oct 2026 · yougov.com
Integration
The product page says users can bring insights into existing AI workflows using YouGov’s MCP.Read 12 Oct 2026 · yougov.com
Logic branching
YesRead 22 Sep 2026 · yougov.com
Payment
The product page lists credit or debit card, invoice, and payment links as ways to pay for a survey.Read 12 Oct 2026 · yougov.com
Publishing limit
The product FAQ says survey results cannot be published or cited as YouGov or YouGov Surveys results under its Terms of Use.Read 12 Oct 2026 · yougov.com
Question formats
Supported formats include single choice, multiple choice, image, video, text response, matrix or grid, ranking, and A/B routing questions.Read 12 Oct 2026 · yougov.com
Questions per survey
30Read 22 Sep 2026 · yougov.com
Respondent panel
YesRead 22 Sep 2026 · yougov.com
Response analytics
YesRead 22 Sep 2026 · yougov.com
Results
Surveys can be launched or scheduled, with results described as arriving within 24 hours and available in YouGov Crunch after the survey closes.Read 12 Oct 2026 · yougov.com
Supported markets
Self-Serve audiences are currently available in Great Britain and the United States; YouGov directs users seeking other countries to its researcher-managed service.Read 12 Oct 2026 · yougov.com
Survey logic
Surveys support branching with no stated limit on the number of branches, and the product page says surveys can have up to 30 questions.Read 12 Oct 2026 · yougov.com

Plans and prices

Self-Serve $1.50 a month Prices start from $1.50 per survey complete; price varies by survey configuration and audience. 30 questions Read 22 Sep 2026 · yougov.com
YouGov Surveys: Self-Serve $1.50, paid once Per survey complete; price varies by number of questions, audience targeting, video length, and sample size. Up to 30 questions · up to 20 answer options for supported question types · audiences in Great Britain and the United States Read 12 Oct 2026 · yougov.com

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