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SPECIFICTION
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Kantar LINK AI

kantar.com

Web
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Spec score 7.4 #5 of 28 in Brand Tracking Software

Spec sheet

What it does
LINK AI uses predictive insight to evaluate digital, TV, static and creator content and help teams make creative decisions.Read 4 Oct 2026 · kantar.com
Security
Kantar states that it adheres to information security standards including ISO/IEC 27001 and uses controls such as encryption, access management and incident response.Read 4 Oct 2026 · kantar.com
Support
Kantar says its flexible service model includes expert service and 24/7 support.Read 4 Oct 2026 · kantar.com
Headquarters
London, United KingdomRead 28 Sep 2026 · kantar.com
Additional features
The page describes a content optimiser with recommendations, predictive eye tracking, creative tagging and prediction of creative transferability across markets and contexts.Read 4 Oct 2026 · kantar.com
Availability
The product page lists availability in 66 markets.Read 4 Oct 2026 · kantar.com
Benchmarks
The product benchmarks metrics to channel-specific norms to help compare performance across campaigns and content.Read 4 Oct 2026 · kantar.com
Dashboard
Users can view results in an intuitive dashboard and compare results across projects.Read 4 Oct 2026 · kantar.com
File limits
LINK AI video files must be 200 MB or under and 2–300 seconds long; content optimiser is limited to videos up to 120 seconds.Read 4 Oct 2026 · marketplacesupport.kantar.com
Model basis
Kantar says LINK AI is built on a database of more than 300,000 ad tests and trained on more than 35 million human interactions.Read 4 Oct 2026 · kantar.com
Performance measures
It combines creative diagnostics, brand outcomes and behavioural predictions, including awareness, consideration, intent, attention, engagement and likelihood to act.Read 4 Oct 2026 · kantar.com
Service choices
Customers can set up projects themselves or have Kantar set up and launch them, with Kantar available to explain results in the serviced option.Read 4 Oct 2026 · kantar.com
Speed and scale
Individual predictions are delivered in minutes, while large-scale testing across thousands of assets can be completed in hours.Read 4 Oct 2026 · kantar.com

Plans and prices

Pay-as-you-go Priced on request Pricing varies by number of ads tested, servicing level and add-on features Read 20 Sep 2026 · kantar.com
Annual subscription Priced on request Subscription can bundle LINK+ and LINK AI Read 20 Sep 2026 · kantar.com
Self-serve $500, paid once Starting from $500; pay-as-you-go Number of ads tested · level of servicing · add-on features, including content optimiser Read 4 Oct 2026 · kantar.com
Serviced by Kantar $1,780, paid once Starting from $1,780; pay-as-you-go Number of ads tested · level of servicing · add-on features, including content optimiser Read 4 Oct 2026 · kantar.com

Every Kantar LINK AI plan and price →

Where Specifiction places it

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