Tech riderRev. 4 Oct 2026

Kantar LINK AI

Ch 376.0of 58 Market Research Software

1Runs onWeb
2CostsNot stated by the maker
3Creative inputsdigital video, TV video, static images, creator content, text-based script summaries
4Experiment typesautomated
5Ad platformsTV, Facebook, YouTube, TikTok, Snapchat, Print, Out of Home
6AI variant generationYes
7Creative reportingadvanced

6 lines stated Written from the maker's own pages: kantar.com

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Overview

Kantar LINK AI is ranked #37 of 58 in market research software on Specifiction. It runs on Web. There is no free plan.

Kantar LINK AI plans and pricing

All plans

Pay-as-you-go Not published Pricing varies by number of ads tested, servicing level and add-on features kantar.com · 20 Sept 2026

Annual subscription Not published Subscription can bundle LINK+ and LINK AI kantar.com · 20 Sept 2026

Self-serve $500 once Starting from $500; pay-as-you-go Number of ads tested · level of servicing · add-on features, including content optimiser kantar.com · 4 Oct 2026

Serviced by Kantar $1,780 once Starting from $1,780; pay-as-you-go Number of ads tested · level of servicing · add-on features, including content optimiser kantar.com · 4 Oct 2026

Compared on market research software

Creative inputs: digital video, TV video, static images, creator content, text-based script summarieskantar.com
Experiment types: automatedkantar.com
Ad platforms: TV, Facebook, YouTube, TikTok, Snapchat, Print, Out of Homekantar.com
AI variant generation: Yeskantar.com
Creative reporting: advancedkantar.com

Facts

What it does: LINK AI uses predictive insight to evaluate digital, TV, static and creator content and help teams make creative decisions.kantar.com · 4 Oct 2026
Speed and scale: Individual predictions are delivered in minutes, while large-scale testing across thousands of assets can be completed in hours.kantar.com · 4 Oct 2026
Performance measures: It combines creative diagnostics, brand outcomes and behavioural predictions, including awareness, consideration, intent, attention, engagement and likelihood to act.kantar.com · 4 Oct 2026
Benchmarks: The product benchmarks metrics to channel-specific norms to help compare performance across campaigns and content.kantar.com · 4 Oct 2026
Model basis: Kantar says LINK AI is built on a database of more than 300,000 ad tests and trained on more than 35 million human interactions.kantar.com · 4 Oct 2026
Dashboard: Users can view results in an intuitive dashboard and compare results across projects.kantar.com · 4 Oct 2026
Service choices: Customers can set up projects themselves or have Kantar set up and launch them, with Kantar available to explain results in the serviced option.kantar.com · 4 Oct 2026
Additional features: The page describes a content optimiser with recommendations, predictive eye tracking, creative tagging and prediction of creative transferability across markets and contexts.kantar.com · 4 Oct 2026
Support: Kantar says its flexible service model includes expert service and 24/7 support.kantar.com · 4 Oct 2026
File limits: LINK AI video files must be 200 MB or under and 2–300 seconds long; content optimiser is limited to videos up to 120 seconds.marketplacesupport.kantar.com · 4 Oct 2026
Security: Kantar states that it adheres to information security standards including ISO/IEC 27001 and uses controls such as encryption, access management and incident response.kantar.com · 4 Oct 2026
Availability: The product page lists availability in 66 markets.kantar.com · 4 Oct 2026