Zappi

Spec sheet

What it does

Zappi is an agile consumer insights platform for research on products, advertising and brand health.Read 9 Oct 2026 · zappi.io

Intended users

Zappi describes Premium for large-scale use across a brand and Enterprise for global-scale use across categories or markets.Read 9 Oct 2026 · zappi.io

Free plan

NoRead 20 Sep 2026 · zappi.io

Support

Zappi offers optional professional services including project consultancy and strategic consultancy.Read 9 Oct 2026 · zappi.io

Headquarters

London, United KingdomRead 28 Sep 2026 · zappi.io

Founded

2012Read 28 Sep 2026 · zappi.io

Advertising research

Zappi offers advertising research covering TV ads, storyboards, early campaign ideas and digital ads.Read 9 Oct 2026 · zappi.io

AI analysis

AI Quick Reports combine qualitative and quantitative insights to generate a diagnosis and summary of research results.Read 9 Oct 2026 · zappi.io

Brand tracking

Zappi says its Brand Health KPI Tracker is available in beta.Read 9 Oct 2026 · zappi.io

Company founded

Zappi says it got its start in 2012.Read 9 Oct 2026 · zappi.io

Custom branding

YesRead 20 Sep 2026 · zappi.io

Integration

Zappi describes a partnership with Woxi that feeds innovation research measures into Woxi for sales forecasting.Read 9 Oct 2026 · zappi.io

Logic branching

YesRead 20 Sep 2026 · zappi.io

Research turnaround

Zappi says product concept feedback can arrive in under four hours.Read 9 Oct 2026 · zappi.io

Research workflow

Its Innovation System supports continuous consumer feedback across product development, from screening ideas to testing concepts.Read 9 Oct 2026 · zappi.io

Respondent panel

YesRead 20 Sep 2026 · zappi.io

Response analytics

YesRead 20 Sep 2026 · zappi.io

Security compliance

Zappi’s Trust Portal lists ISO/IEC 27001 under compliance.Read 9 Oct 2026 · trust.zappi.io

Support limit

Zappi’s standard technical support covers minor bug fixes and login or access problems; it excludes training and one-to-one help unless specified in a statement of work.Read 9 Oct 2026 · zappi.io

Synthetic pre-screening

The Synthetic Pre-Screener can prioritize up to 300 ideas in one run, with results stated as taking 15 to 45 minutes.Read 9 Oct 2026 · zappi.io

Plans and prices

Every Zappi plan and price →

Where Specifiction places it

• Brand Tracking Software#8 of 286.9
• Marketing Research Software#34 of 586.9
• Survey Software#78 of 1317.6
• Consumer Insights Platforms#14 of 236.9
• AI Market Research Software#25 of 326.9
• Market Research Software#48 of 596.9
• Ad Creative Testing Tools#21 of 246.9