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SPECIFICTION
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dima

thedar.ai

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Spec score 8.0 #23 of 86 in Social Media Listening Software

What it is

dima is an Arabic-first media monitoring and social listening copilot for marketing, public-relations, and brand teams in the region. It follows coverage across social networks, online and print publications, television, radio, and sources such as Google Maps reviews. Named social sources include TikTok, X, Snapchat, Facebook, Instagram, and LinkedIn. dima tracks tagged, untagged, and misspelled mentions, including references that do not directly name a brand, and the company states 97% Arabic accuracy across dialects, slang, and Franco-Arabic. An AI assistant answers plain-language questions about coverage and returns actionable insights. Real-time alerts through the mobile app and WhatsApp can flag spikes, sentiment drops, key mentions, and emerging risks. White-label reports can be produced in PPT, PDF, and Excel with branded templates. It runs on Android, iOS, and the web, supports web, sentiment, and news monitoring, and can connect through MCP with Claude, ChatGPT, and Gemini. Pricing is on request and depends on monitored companies or topics, industries, and markets.

Spec sheet

Product
dima is an Arabic-first media monitoring and social listening copilot for marketing, PR and brand teams in the region.Read 11 Oct 2026 · thedar.ai
Integrations
The home page says users can connect over MCP with Claude, ChatGPT and Gemini.Read 11 Oct 2026 · thedar.ai
Security
The company says account data is stored securely and exclusively for that account, and is not shared with other accounts.Read 11 Oct 2026 · thedar.ai
Privacy
The privacy policy says users may request deletion of their account and associated personal data by emailing the company.Read 11 Oct 2026 · thedar.ai
Support
The site provides the contact email [email protected] for inquiries and support communications.Read 11 Oct 2026 · thedar.ai
Headquarters
Riyadh, Saudi ArabiaRead 28 Sep 2026 · thedar.ai
Founded
2021Read 28 Sep 2026 · thedar.ai
AI insights
Its AI assistant answers plain-language questions about coverage and provides actionable insights.Read 11 Oct 2026 · thedar.ai
Alert channels
mobile app,WhatsAppRead 22 Sep 2026 · thedar.ai
Alerts
The product offers real-time alerts via its app and WhatsApp for spikes, sentiment drops, key mentions and emerging risks.Read 11 Oct 2026 · thedar.ai
Arabic analysis
The company states 97% Arabic accuracy across dialects, slang and Franco-Arabic.Read 11 Oct 2026 · thedar.ai
Limits
The PR and communications page says there is no limit on users per account or the number of reports extracted.Read 11 Oct 2026 · thedar.ai
Media coverage
It monitors social media, online and print publications, TV, radio and other sources such as Google Maps reviews.Read 11 Oct 2026 · thedar.ai
Mention tracking
dima tracks tagged, untagged and misspelled mentions, including mentions that do not name a brand directly.Read 11 Oct 2026 · thedar.ai
News monitoring
YesRead 22 Sep 2026 · thedar.ai
Reports
It generates white-label reports in formats including PPT, PDF and Excel, with branded templates.Read 11 Oct 2026 · thedar.ai
Sentiment analysis
YesRead 22 Sep 2026 · thedar.ai
Setup
The company says teams can be up and running in less than 48 hours after a demo.Read 11 Oct 2026 · thedar.ai
Social network coverage
TikTok,X,Snapchat,Facebook,Instagram,LinkedIn,YouTubeRead 22 Sep 2026 · thedar.ai
Social sources
Named social sources include TikTok, X, Snapchat, Facebook, Instagram and LinkedIn.Read 11 Oct 2026 · thedar.ai
Web monitoring
YesRead 22 Sep 2026 · thedar.ai

Plans and prices

Agency Priced on request Contact sales; pricing depends on companies or topics, industries and markets monitored. Everything in Enterprise · parallel client accounts · agency-branded customizable reports · custom KPIs for each client Read 11 Oct 2026 · thedar.ai
Enterprise Priced on request Contact sales; pricing depends on companies or topics, industries and markets monitored. Everything in Starter · competitor benchmarking across markets · consumer and audience insights · multiple markets Read 11 Oct 2026 · thedar.ai
Starter Priced on request Contact sales; pricing depends on companies or topics, industries and markets monitored. Arabic-first monitoring · crisis alerts · daily coverage reports · dialect, slang and Franco-Arabic analysis · one-company monitoring Read 11 Oct 2026 · thedar.ai

Every dima plan and price →

Strong points and limits

Strong points

  • Arabic analysis covers dialects, slang, and Franco-Arabic
  • Tracks tagged, untagged, and misspelled mentions
  • Alerts arrive through app and WhatsApp
  • Exports white-label PPT, PDF, and Excel reports
  • Runs on Android, iOS, and web

Limits

  • Pricing is available only on request
  • Arabic accuracy is a company-stated 97%
  • Setup follows a demo and may take 48 hours

Who it suits

dima suits marketing, PR, and brand teams needing Arabic-focused monitoring across regional media and social channels. Its agency plan also addresses teams managing parallel client accounts.

Verdict

dima combines broad media coverage with Arabic-oriented mention tracking, alerts, analysis, and reporting. Teams should request pricing and confirm monitored markets, topics, and implementation details before choosing a plan.

Where Specifiction places it

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