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SPECIFICTION
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Muck Rack

muckrack.com

WebAPI
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Spec score 7.7 #5 of 51 in Media Monitoring Software

Spec sheet

Purpose
Muck Rack describes itself as an AI communications platform that helps organizations see what is happening, understand why it matters, and act with confidence.Read 7 Oct 2026 · muckrack.com
Audience
Muck Rack says its PR platform serves teams from enterprise brands and global agencies to emerging businesses, boutique agencies, single practitioners, and freelancers; journalists have free tools.Read 7 Oct 2026 · muckrack.com
Free plan
YesRead 22 Sep 2026 · muckrack.com
API
The Muck Rack API programmatically provides article, broadcast, and media intelligence data and is available for Premier customers.Read 7 Oct 2026 · muckrack.com
Integrations
The maker's integrations help collection lists email integration and Slack integration; pricing also lists alerts via email and Slack and Google Analytics integration.Read 7 Oct 2026 · help.muckrack.com
Security
Muck Rack states that it is SOC 2 certified and describes access controls, encryption, monitoring, incident response, continuous testing, independent audits, and third-party assessments.Read 7 Oct 2026 · muckrack.com
Support
The pricing page lists self-led onboarding and pooled customer success for Starter, with instructor-led onboarding and named customer success for Standard and Premier.Read 7 Oct 2026 · muckrack.com
Founded
2009Read 28 Sep 2026 · muckrack.com
Add-ons
Add-ons include print and broadcast monitoring, social listening, press release distribution, the Muck Rack API program, Media Intelligence, and Generative Pulse.Read 7 Oct 2026 · muckrack.com
AI visibility
Generative Pulse tracks brand visibility across major LLMs including ChatGPT, Gemini, and Claude, and shows journalists and outlets shaping responses.Read 7 Oct 2026 · muckrack.com
Alert channels
email,SlackRead 22 Sep 2026 · muckrack.com
Data handling
The maker says data resides in AWS US-EAST-1 in Virginia, is encrypted in transit with TLS 1.2 minimum and at rest with AES-256, and customer data is retained indefinitely unless deletion is requested at contract termination.Read 7 Oct 2026 · muckrack.com
Media database
Users can search a global directory of verified journalist contacts across digital, broadcast, print, podcasts, and social media.Read 7 Oct 2026 · muckrack.com
Monitoring
Muck Rack says its monitoring uses AI to surface true mentions and tag coverage by sentiment, prominence, and priority.Read 7 Oct 2026 · muckrack.com
News monitoring
YesRead 22 Sep 2026 · muckrack.com
Pitching
The pitching tools provide AI journalist recommendations, personalized outreach, engagement tracking, follow-ups, and inbound press request management.Read 7 Oct 2026 · muckrack.com
Podcast monitoring
Podcast monitoring searches transcripts across 75,000+ podcasts for spoken mentions and can alert users when their brand comes up.Read 7 Oct 2026 · muckrack.com
PR workflow
The platform connects media discovery, pitching, monitoring, measurement, and reporting in one PR workflow.Read 7 Oct 2026 · muckrack.com
Reporting
Reporting tools generate shareable reports and dashboards with measures including reach, sentiment, and share of voice.Read 7 Oct 2026 · muckrack.com
Sentiment analysis
YesRead 22 Sep 2026 · muckrack.com
Social network coverage
X,Facebook,Instagram,YouTube,TikTok,LinkedInRead 22 Sep 2026 · muckrack.com
Web monitoring
YesRead 22 Sep 2026 · muckrack.com

Plans and prices

Starter Priced on request Pricing is customized based on team factors including user count. Limited media list exports · starter coverage reports · template-only dashboards · self-led onboarding · pooled customer success Read 7 Oct 2026 · muckrack.com
Standard Priced on request Pricing is customized based on team factors including user count. Podcast monitoring · AI-powered journalist recommendations · standard coverage reports · template-only dashboards · instructor-led onboarding · named customer success Read 7 Oct 2026 · muckrack.com
Premier Priced on request Pricing is customized based on team factors including user count and selected modules. For enterprises and advanced teams · AI-powered sentiment analysis · custom dashboards · instructor-led onboarding · named customer success Read 7 Oct 2026 · muckrack.com

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