Basis DSP vs illumin
Basis DSP
basis.comillumin
illumin.comSide by side
| Figure | Basis DSP | illumin |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 0 |
| Spec score · Demand Side Platform | 8.1 (#3) | 7.5 (#6) |
| First-party data | Its DMP tools let customers build custom audience segments and lookalike targeting from first-party data. | The data product uses first-party data to create personalized connections as third-party cookies decline. |
| Founded | 2001 | 2009 |
| Headquarters | Chicago, Illinois, United States | Toronto, Canada |
| Praise: usability and support | G2 reviewers repeatedly mention easy navigation, helpful account representatives, native integrations and strong support. | G2 reviewers repeatedly praise the user-friendly interface, personalized support, onboarding and full-funnel campaign workflows. |
| What it does | Basis DSP combines programmatic buying with search, social and site-direct campaign planning, purchasing and management in one interface. | illumin is a journey advertising platform for planning, buying, optimizing and measuring digital campaigns across video, mobile, out-of-home, social, connected TV and display. |
Plans
Basis DSP
- Basis DSPPriced on request
- DSP technology fee (Forrester composite)Priced on request
In their own words
Basis DSP
Basis DSP gives media buyers tools to plan, buy, and manage campaigns across programmatic inventory, audiences, and data. Its interface combines programmatic planning and activation with search, social, and site direct. Campaign channels include connected TV, video, native, audio, display, and mobile advertising. Targeting options include cross-device, contextual, TV, hyper-local, behavioral, demographic, and retargeting approaches. Basis lists more than 25,000 audience segments from over 30 data providers, plus a private marketplace library with over 2,000 active deals across hundreds of sites. An AI engine analyzes campaign data for algorithmic and machine learning optimization. Brand protection includes partner vetting and automated monitoring, alongside integrations for privacy-compliant addressability and measurement. The platform interoperates with search, social, and ad server platforms. Its Enterprise API can support custom media-buying workflows and interfaces, and Basis offers consulting and onboarding for media teams. The platform is available via web and API; pricing is on request.
illumin
illumin is a web-based advertising platform for buying campaigns across multiple inventory sources. It offers both buying models and supports native, display, video, connected TV, audio, digital out-of-home, and social advertising, plus email integration. Targeting options span geography, language, technology, inventory and its quality, deals, brand safety, content and keywords, connections, viewability, demographics, source, and audiences. Attribution reporting is included. The listed supported regions are North America, LATAM, and EMEA. illumin was founded in 2009 and is headquartered in Toronto, Canada. It is paid software, with pricing available on request rather than a listed fixed plan price. For buyers comparing advertising tools, the range of channels, inventory choices, targeting options, and supported regions describes the available scope; the listed facts do not specify a price amount or billing term.