Amazon Marketing Cloud vs Nexxen DSP
Amazon Marketing Cloud
advertising.amazon.comNexxen DSP
nexxen.comSide by side
| Figure | Amazon Marketing Cloud | Nexxen DSP |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 1 |
| Spec score · Demand Side Platform | 8.6 (#1) | 7.7 (#4) |
| Spec score · Display Advertising Software | 8.6 (#2) | 7.7 (#6) |
| Company legal name | Crunchbase identifies the maker as Amazon.com, Inc., also known as Amazon.com. | The registrant and operating group is Nexxen International Ltd., formerly Tremor International Ltd. |
| Company size | LinkedIn lists Amazon as having 10,001 or more employees and shows more than 760,000 employee profiles. | Nexxen reported 909 global employees as of December 31, 2025. |
| Founded | 2019 | Nexxen International Ltd. was incorporated in Israel on March 20, 2007. |
| Licence | AMC is supplied under a proprietary service agreement that prohibits copying, modification, reverse engineering, and circumvention of security controls. | Nexxen describes the DSP, SSP and Data Platform as proprietary offerings, and no open-source licence is stated. |
| Rating on G2 | 4.4 out of 5 from 76 reviews | 3.8 out of 5 from 52 reviews |
| What it does | Amazon Marketing Cloud is a cloud clean room for analyzing pseudonymized Amazon Ads and advertiser signals and building audiences. | Nexxen DSP manages programmatic advertising planning, activation and optimization across video, display, mobile, connected TV and other digital channels. |
Plans
Amazon Marketing Cloud
- Amazon Marketing CloudFree
- Amazon Marketing Cloud accessFree
- Paid Features (beta)Priced on request
In their own words
Amazon Marketing Cloud
Amazon Marketing Cloud (AMC) is a cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. Built on AWS Clean Rooms, it brings together signals from Amazon properties, advertisers, and onboarded third-party providers for flexible querying. Advertisers can form audiences from engagement records, conversion events, and segments, then activate them for sponsored, video, and display ads. AMC can also measure customer journeys across Amazon Ads media and channels, including advertising impact at Amazon stores and advertiser-owned sites. Users can generate insights and visualizations without SQL using curated templates and Ads Agent assistance; SQL analysis is also supported. Ads Data Manager and related tools connect signals, while APIs support reporting, audience management, and first-party signal onboarding. Outputs are aggregated and anonymous, and advertiser-uploaded signals remain in a dedicated instance that Amazon cannot access or export. AMC provides 25 months of ad traffic signals and hundreds of campaign fields. It is available at no cost to eligible advertisers through web and API access.
Nexxen DSP
Nexxen DSP is a paid advertising platform for buying across connected TV, online video, display, linear television, mobile, web and other digital channels. It provides access to multiple inventory sources and supports both buying models. Targeting can use first-party, proprietary and third-party audience data, along with demographic, location, contextual and content-level criteria. The listed options also include TV viewership data, interest and browsing-behavior segments, and cross-device identity. Attribution reporting is available, and supported regions are global. Founded in 2007, Nexxen is headquartered in Tel Aviv, Israel. Pricing is on request; no plan amount is listed. The channel range and targeting choices are central details for advertisers assessing whether the platform suits their campaigns, while the listed facts do not specify individual plan prices or further platform details.