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Bluey Email

blueyemail.com

From $7/mo Free plan WebAPI
Visit blueyemail.com
Spec score 9.0 #3 of 47 in Email Marketing Analytics Software

What it is

Bluey Email combines email marketing campaigns, transactional email, and a built-in CRM in a web and API platform. Its AI campaign builder creates editable subject lines, copy, and branded layouts from a campaign description. Automations cover welcome, abandoned-cart, win-back, and onboarding flows, with no cap on steps or branches. The CRM includes contacts, a deal pipeline, customer lifetime value, and event history; analytics include revenue per campaign, click heatmaps, and custom reports. Transactional messages such as receipts, password resets, and shipping notices can be sent through SMTP or REST, with delivery webhooks. Listed integrations include Shopify, Zapier, and API/webhooks; WooCommerce, WordPress, Stripe, HubSpot, and Salesforce are marked as coming soon. Bluey supports email only, not SMS, WhatsApp, or push. Its free plan includes 500 emails per month and 500 contacts. Paid plans start at $7 a month, and the seven-day trial offers full feature access without a credit card. Every plan includes 24/7 chat support.

Spec sheet

What it does
Bluey Email combines marketing campaigns, transactional email, automations, forms, landing pages, analytics and CRM in one web platform.Read 21 Oct 2026 · blueyemail.com
Product
Bluey combines email marketing campaigns, transactional email, and a built-in CRM in one email platform.Read 4 Oct 2026 · blueyemail.com
Audience
Bluey describes the product as suited to teams under a few million sends a month that want email, CRM, and automation in one system.Read 4 Oct 2026 · blueyemail.com
Trial
The site offers a seven-day free trial with full feature access and no credit card required.Read 4 Oct 2026 · blueyemail.com
Integrations
The site lists Shopify, Zapier, viaSocket, Google Analytics 4, webhooks and REST API connectivity; WooCommerce, WordPress, Stripe, HubSpot and Salesforce pages are marked coming soon.Read 21 Oct 2026 · blueyemail.com
Support
Every plan includes 24/7 chat and setup guidance; Grow adds priority support and Business adds phone support.Read 21 Oct 2026 · blueyemail.com
Headquarters
Bengaluru, Karnataka, IndiaRead 23 Sep 2026 · blueyemail.com
AI Campaign Builder
A prompt can generate campaign copy, subject lines, branded layouts, segmentation rules and automation flows for editing before sending.Read 21 Oct 2026 · blueyemail.com
Analytics
Reports include revenue per campaign, click heatmaps, customer lifetime value, custom reports and automation step attribution.Read 21 Oct 2026 · blueyemail.com
API authentication
Requests use an X-API-Key header or bearer token, and the documentation provides cURL, Node.js, Python, PHP, Go and Ruby examples.Read 21 Oct 2026 · platform.blueyemail.com
API documentation depth
The developer documentation includes endpoint groupings, authentication, quick-start requests, errors, rate limits, sandbox details and sending-limit tables.Read 21 Oct 2026 · platform.blueyemail.com
API extensibility
An OpenAPI specification can be downloaded to generate connectors, and webhooks use HMAC signatures.Read 21 Oct 2026 · platform.blueyemail.com
API limits
Documented request limits range from 30 requests per minute on Free to 1,200 per minute on API Premier, with separate hourly caps.Read 21 Oct 2026 · platform.blueyemail.com
API scope
The public v2 REST API documents 132 JSON endpoints covering sending, templates, contacts, audiences, forms, campaigns, automations, CRM, webhooks, sandbox and migration.Read 21 Oct 2026 · platform.blueyemail.com
API sending limits
The batch endpoint accepts up to 1,000 messages per request and the single-send endpoint accepts up to 50 recipients.Read 21 Oct 2026 · platform.blueyemail.com
Automations
Flows support welcome, abandoned-cart, win-back, onboarding, upsell, re-engagement and post-purchase journeys with branching and triggers.Read 21 Oct 2026 · blueyemail.com
Behavioural targeting
Segments and triggers can use page views, link clicks, abandoned carts and purchases rather than only profile fields.Read 21 Oct 2026 · blueyemail.com
Built-in CRM
The CRM stores contacts, deal pipelines, lifetime value and event history alongside email activity.Read 21 Oct 2026 · blueyemail.com
Company development status
A Reddit build-in-public post says the team was still fixing signup problems and seeking beta users after launching the platform.Read 21 Oct 2026 · reddit.com
Company origin
Founder Shivam Singh described Bluey Email as a project built by two first-time founders after several earlier product ideas.Read 21 Oct 2026 · linkedin.com
CRM
The built-in CRM includes contacts, a deal pipeline, customer lifetime value, and event history.Read 4 Oct 2026 · blueyemail.com
Deliverability tooling
Bluey guides SPF, DKIM and DMARC setup, offers seed testing and monitors complaint rates against a 0.3% Gmail threshold.Read 21 Oct 2026 · blueyemail.com
Email Composer
The visual composer uses drag-and-drop blocks, automatically imports brand fonts, colours and logos, and includes reusable content blocks.Read 21 Oct 2026 · blueyemail.com
Email-only scope
The maker explicitly says SMS, WhatsApp and push notifications are unavailable.Read 21 Oct 2026 · blueyemail.com
Forms and landing pages
Users can create signup forms, popups, hosted landing pages and referral-enabled waitlists.Read 21 Oct 2026 · platform.blueyemail.com
Funding statement
The same Reddit post says the founders had applied to Y Combinator unsuccessfully and were running out of funds.Read 21 Oct 2026 · reddit.com
Help center
The help center covers onboarding, contacts, campaigns, automations, forms, deliverability, analytics, CRM and billing, with 4 to 6 articles in most sections.Read 21 Oct 2026 · platform.blueyemail.com
Launch history
The founders’ LinkedIn launch post said newsletters, automations, transactional APIs, forms and landing pages were planned for version one, with e-commerce features targeted for version two.Read 21 Oct 2026 · linkedin.com
Limit: API SDK coverage
The API page says there is no official SDK for every language and no GraphQL API.Read 21 Oct 2026 · blueyemail.com
Limit: channel coverage
AIPure identifies the lack of SMS, WhatsApp and push as a limitation for teams seeking omnichannel messaging.Read 21 Oct 2026 · aipure.ai
Limit: integrations
The integrations page identifies WooCommerce, WordPress, Stripe, HubSpot and Salesforce as coming soon rather than generally available native connectors.Read 21 Oct 2026 · blueyemail.com
Limit: plan dependence
AIPure notes that CRM, testing and automation allowances vary by plan.Read 21 Oct 2026 · aipure.ai
Limits
Bluey says it supports email only; SMS, WhatsApp, and push are unavailable.Read 4 Oct 2026 · blueyemail.com
Praise: automation and analytics
AIPure highlights multi-branch flows, step-level revenue attribution and funnel drop-off visibility as strengths.Read 21 Oct 2026 · aipure.ai
Praise: unified platform
AIPure praises the single setup and suppression system for combining marketing and transactional email.Read 21 Oct 2026 · aipure.ai
Security and compliance
Bluey states that it is Google CASA verified, GDPR compliant and CAN-SPAM compliant, with unsubscribe management, consent tracking and data export.Read 21 Oct 2026 · blueyemail.com
Send-based billing
Charges are based on emails sent rather than contacts stored, so importing larger lists does not itself raise the bill.Read 21 Oct 2026 · blueyemail.com
Transactional API
Transactional email supports SMTP and REST for receipts, password resets, and shipping notices, with delivery webhooks.Read 4 Oct 2026 · blueyemail.com
Transactional email
Transactional messages such as receipts, OTPs, password resets and shipping notices can be sent through REST or SMTP on the same account.Read 21 Oct 2026 · blueyemail.com

Plans and prices

Free Free forever 500 emails/mo · 500 contacts · forms · 1 automation · 1 landing page Read 21 Oct 2026 · blueyemail.com
Spark $7 a month monthly 6,000 emails/mo · 6K contacts · 3 automations · 2 seats · 50 AI generations/mo · 10 forms · 2 landing pages Read 21 Oct 2026 · blueyemail.com
Grow $30 a month monthly 50,000 emails/mo · unlimited contacts · 25 automations · 4 seats · 200 AI generations/mo · 10 landing pages · unlimited forms Read 21 Oct 2026 · blueyemail.com
Business $300 a month monthly 180,000 emails/mo · unlimited contacts · unlimited forms, automations, seats, AI and storage · phone support Read 21 Oct 2026 · blueyemail.com

Every Bluey Email plan and price →

Strong points and limits

Strong points

  • AI builder creates editable campaign content
  • Automations have no cap on steps or branches
  • Transactional email supports SMTP and REST
  • Seven-day full-feature trial needs no credit card

Limits

  • Supports email only, not SMS, WhatsApp, or push
  • Free plan allows 500 emails per month
  • Several listed integrations are coming soon

Who it suits

It suits teams under a few million sends a month that want email campaigns, CRM, and automation together. Teams needing SMS, WhatsApp, or push should look elsewhere.

Verdict

Bluey Email combines campaign tools, transactional sending, and CRM functions, with a free plan and a seven-day trial. Its channel support is limited to email, and some integrations are not yet available.

Where Specifiction places it

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