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Dreamdata

dreamdata.io

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Spec score 8.7 #2 of 26 in Revenue Operations Software

What it is

Dreamdata is a B2B activation and attribution platform that maps customer journeys across company accounts. Its digital analytics track site engagement by account and connect activity with data from advertising networks. It brings contact activity from a shared account into an end-to-end journey and organizes UTM parameters into channels and sources. Dreamdata says its IP-to-company resolution engine identifies up to 80% of companies. Analytics Hub provides custom reports and dashboards that trace figures to their source. Users can export the account-based go-to-market data model and connect it to BI and machine-learning tools. Listed CRM integrations include HubSpot, Salesforce, Microsoft Dynamics, and Pipedrive, alongside marketing, advertising, warehouse, BI, and reverse-ETL integrations. Client-side and server-side tracking APIs include Node.js and Go SDKs. AI tools include an Analytics Agent for plain-English questions, an MCP Server for preferred LLMs, and a warehouse foundation for custom agents. It runs on web and through an API. The Free plan is free; Attribution & Activation has custom pricing.

Spec sheet

What it does
Dreamdata unifies go-to-market data into an account-based model for B2B customer-journey analysis, activation and revenue attribution.Read 19 Oct 2026 · dreamdata.io
Product
Dreamdata is a B2B Activation & Attribution Platform providing a B2B customer journey map.Read 1 Oct 2026 · dreamdata.io
Integrations
Official integrations include HubSpot, Salesforce, Microsoft Dynamics, Pipedrive, Marketo, Pardot, Eloqua, LinkedIn Ads, Google Ads, Meta, 6sense, Clearbit, ZoomInfo, Snowflake, BigQuery, Tableau, Looker and more.Read 19 Oct 2026 · dreamdata.io
Security
Dreamdata states that it is SOC 2 Type II certified and GDPR and US Privacy compliant.Read 19 Oct 2026 · dreamdata.io
Support
Dreamdata offers one-on-one demos, onboarding, and ongoing expert product support.Read 1 Oct 2026 · dreamdata.io
License
Dreamdata describes its source code, databases, interface and content as copyrighted proprietary software supplied under a limited access license.Read 19 Oct 2026 · dreamdata.io
Headquarters
Copenhagen, DenmarkRead 28 Sep 2026 · dreamdata.io
AI
Dreamdata AI provides an Analytics Agent for plain-English questions, an MCP Server for preferred LLMs, and a data warehouse foundation for custom agents.Read 1 Oct 2026 · dreamdata.io
AI data policy
Dreamdata says Analytics Agent customer data is not used to train AI models; external MCP or warehouse agents follow the customer’s chosen LLM setup.Read 19 Oct 2026 · dreamdata.io
AI launch news
Dreamdata announced Dreamdata AI, including its Analytics Agent and MCP Server, on August 31, 2026.Read 19 Oct 2026 · dreamdata.io
Analytics Hub
Analytics Hub provides custom reports and dashboards whose numbers trace back to their source.Read 1 Oct 2026 · dreamdata.io
API and SDKs
The tracking API is shared by the website script, single-page-app SDK, Node.js SDK and Go SDK, with Track, Page, Identify, Group and Alias methods.Read 19 Oct 2026 · developer.dreamdata.io
Chrome extension
The Chrome extension provides CRM Lite account engagement and signal insights in HubSpot, Salesforce and web browsing, with links to LinkedIn and full Journey views.Read 19 Oct 2026 · docs.dreamdata.io
Company facts
LinkedIn lists Dreamdata as privately held, founded in 2018, headquartered in Copenhagen and employing 51–200 people.Read 19 Oct 2026 · linkedin.com
Company identification
Dreamdata says its IP-to-company resolution engine identifies up to 80% of companies.Read 1 Oct 2026 · dreamdata.io
Company legal name
Crunchbase lists the legal names Dreamdata.io ApS and Dreamdata Inc.Read 19 Oct 2026 · crunchbase.com
Content analytics
Content Analytics links content consumption to leads, pipeline and revenue, including content outside a company website.Read 19 Oct 2026 · dreamdata.io
Customer journeys
Customer Journeys provides interactive account timelines and contact-level journeys from first to last touch.Read 19 Oct 2026 · dreamdata.io
Data access
Dreamdata lets customers export its account-based GTM data model and connect it to BI and ML tools, with Hightouch and Census reverse-ETL integrations.Read 1 Oct 2026 · dreamdata.io
Data collection
Dreamdata supports JavaScript tracking, a standardized API, user identification and event linking across a technology stack.Read 19 Oct 2026 · dreamdata.io
Data modeling
Dreamdata connects contact activity from the same account into an end-to-end customer journey and standardizes UTM parameters into channels and sources.Read 1 Oct 2026 · dreamdata.io
Data residency
Dreamdata says customer data is stored in European Union data centers by default and is not sold.Read 19 Oct 2026 · dreamdata.io
Digital analytics
Digital Analytics tracks site engagement at the account level and connects data from ad networks.Read 1 Oct 2026 · dreamdata.io
Documentation
The documentation includes CRM, marketing automation, custom uploads, attribution models, data warehouses, reverse ETL, BI tools, tracking and troubleshooting sections.Read 19 Oct 2026 · docs.dreamdata.io
Dreamdata AI
The Analytics Agent answers questions in plain English, while the MCP Server connects Dreamdata data to external LLMs and warehouse agents.Read 19 Oct 2026 · dreamdata.io
Encryption
Dreamdata states that stored data uses at least AES-256 encryption and data in transit uses TLS 1.2 or higher.Read 19 Oct 2026 · dreamdata.io
Funding news
On October 14, 2025, Crunchbase News reported a $55 million Series B led by PeakSpan Capital and total funding of $67 million since 2018.Read 19 Oct 2026 · news.crunchbase.com
Go requirements
The Go SDK targets Go 1.17 or newer and supports batching, retries and graceful shutdown.Read 19 Oct 2026 · developer.dreamdata.io
Hosted API
Server-side tracking uses Dreamdata’s hosted batch endpoint at api.dreamdata.cloud/v1/batch with API-key authentication.Read 19 Oct 2026 · developer.dreamdata.io
Limit: implementation complexity
Reviewers report that attribution setup, data mapping and assembling all required systems can require substantial effort and learning time.Read 19 Oct 2026 · g2.com
Limit: integrations
Reviewers report occasional integration disconnects requiring reauthorization and challenges with Microsoft Dynamics connections.Read 19 Oct 2026 · g2.com
Limit: usability
Reviewers report that the interface and metric definitions can be difficult for occasional or less-technical users.Read 19 Oct 2026 · capterra.com
Limit: visualization
GetApp reviewers mention that some data visualizations are not optimal and that results depend on CRM data quality.Read 19 Oct 2026 · getapp.com
Node requirements
The Node.js SDK requires Node 18 or newer and supports batching, retries and graceful shutdown.Read 19 Oct 2026 · developer.dreamdata.io
Open-source components
Dreamdata’s public GitHub organization contains selected MIT- and AGPL-licensed SDK or connector repositories, while the main product is proprietary.Read 19 Oct 2026 · github.com
Praise: customer journeys
G2 reviewers repeatedly praise the depth of customer-journey insights and the ability to connect marketing activity to revenue.Read 19 Oct 2026 · g2.com
Praise: support
Independent reviewers commonly describe onboarding and customer support as responsive, helpful and knowledgeable.Read 19 Oct 2026 · getapp.com
Rating on Capterra
4.8 out of 5 from 55 reviewsRead 19 Oct 2026 · capterra.com
Rating on Chrome Web Store
5.0 out of 5 from 4 ratingsRead 19 Oct 2026 · chromewebstore.google.com
Rating on G2
4.7 out of 5 from 273 reviewsRead 19 Oct 2026 · g2.com
Rating on Gartner Peer Insights
4.5 out of 5 from 2 reviewsRead 19 Oct 2026 · gartner.com
Rating on GetApp
4.8 out of 5 from 55 reviewsRead 19 Oct 2026 · getapp.com
Rating on Software Advice
4.8 out of 5 from 55 reviewsRead 19 Oct 2026 · softwareadvice.com
Rating on Trustpilot
3.7 out of 5 from 1 reviewRead 19 Oct 2026 · trustpilot.com
Rating on TrustRadius
9.3 out of 10 from 6 reviewsRead 19 Oct 2026 · trustradius.com
Reveal
Reveal calculates a custom engagement score from selected signals to identify active accounts and high-intent demand.Read 19 Oct 2026 · dreamdata.io
Revenue analytics
Revenue Analytics reports revenue, pipeline stages, deal counts, deal length and channel performance with customizable filters and attribution models.Read 19 Oct 2026 · dreamdata.io
Security testing
Dreamdata says it performs regular penetration tests, security reviews and operates a public bug-bounty program.Read 19 Oct 2026 · dreamdata.io
Target users
Dreamdata is designed to empower B2B marketers to build and activate audiences, use AI signals, and measure revenue drivers.Read 1 Oct 2026 · dreamdata.io
Tracking API
Dreamdata provides client-side and server-side tracking APIs, including Node.js and Go SDKs.Read 1 Oct 2026 · developer.dreamdata.io

Plans and prices

Free Free $0/month User history: 2 months · Seats: 5 · Stage models: 3 · Notifications: 2 · Syncs: 1 Read 1 Oct 2026 · dreamdata.io
Free Free $0/month User history 2 months · 5 seats · 3 stage models · 2 notifications · 1 sync Read 19 Oct 2026 · dreamdata.io
Attribution & Activation Priced on request Custom pricing Custom limits and volumes · Activation add-on · SCIM available as add-on Read 19 Oct 2026 · dreamdata.io

Every Dreamdata plan and price →

Strong points and limits

Strong points

  • Free plan: free.
  • Tracks site engagement at the account level.
  • Exports account-based data for BI and ML tools.
  • Client-side and server-side tracking APIs are available.
  • SOC 2 Type II certified and GDPR compliant.

Limits

  • Free plan includes two months of user history.
  • Free plan is limited to five seats.
  • Attribution & Activation uses custom pricing.

Who it suits

It suits B2B marketers who need account-level engagement, journey mapping, and revenue measurement. Teams can also use its exported data model with BI and ML tools.

Dreamdata in depth

Read the full write-up

Dreamdata is a B2B platform for connecting account activity with marketing attribution and activation. It is best suited to marketing teams that need to follow buying journeys across contacts and work with account-level data beyond a dashboard. The free tier makes it possible to start small, but its short history window may not suit longer sales cycles.

Overview

Dreamdata links contact activity from the same account into an end-to-end customer journey and standardizes UTM parameters into channels and sources. That model is useful when several people at one company contribute to a buying process; it is less compelling for teams that only need a simple count of site visits. Its IP-to-company resolution engine identifies up to 80% of companies, giving account analysis a substantial base while leaving some company traffic unidentified.

The product combines analytics and attribution with audience activation, AI signals, reporting, and access to an account-based GTM data model. This breadth is an advantage for B2B marketers who want to connect measurement to activation, but it may be more infrastructure than a team seeking standalone web analytics needs.

Key features

Journeys and reporting

Digital Analytics tracks site engagement at account level and connects data from ad networks. Analytics Hub provides custom reports and dashboards with numbers traceable to their source. Together, these give teams both a cross-account view of activity and a way to follow reported figures back to their origin.

Dreamdata connects CRM activity from HubSpot, Salesforce, Microsoft Dynamics, and Pipedrive, alongside integrations across marketing, advertising, data warehouses, BI, and reverse ETL. That range helps fit the product into a broader marketing-data stack, though the value depends on whether a team needs to bring those systems together.

Data access, tracking, and AI

Customers can export Dreamdata’s account-based GTM data model and connect it to BI and ML tools. Hightouch and Census integrations support reverse-ETL workflows, which makes the product more useful to teams that want to put modeled account data to work outside its reporting environment. Client- and server-side tracking APIs, including Node.js and Go SDKs, offer implementation options for teams building their own data flows.

Dreamdata AI includes an Analytics Agent for plain-English questions, an MCP Server for preferred LLMs, and a data-warehouse foundation for custom agents. These options extend access to analytics and data, but are most relevant to organizations already using AI tools or building their own workflows.

Dreamdata states that it is SOC 2 Type II certified, GDPR compliant, and US Privacy compliant. It encrypts data at rest with at least AES-256 and in transit with TLS 1.2 or higher, and offers one-on-one demos, onboarding, and ongoing expert product support.

Pricing

Dreamdata uses a freemium model and offers a free trial. Its Free plan costs nothing, billed $0/month, and includes five seats, two months of user history, three stage models, two notifications, and one sync. The seat allowance makes it a workable starting point for a small team, but two months of history can be limiting when B2B journeys take longer to unfold. The listed caps on stage models, notifications, and syncs also make this a constrained tier for teams with broader operating needs.

Attribution & Activation has custom pricing and custom limits and volumes. That plan is the option for teams that need capacity beyond the free tier, but its price and entitlements will need to be established for the specific deployment. The free plan’s stated caps are the clearest basis for deciding whether a team can begin there or needs a tailored package.

Platforms

Dreamdata runs on web and offers an API. Its tracking APIs include client-side and server-side options, with Node.js and Go SDKs. It also supports event tracking, conversion funnels, ecommerce tracking, and unlimited data retention, giving teams several ways to collect and retain activity data alongside the account-journey model.

Who it's for

Dreamdata is aimed at B2B marketers who need to build and activate audiences, use AI signals, and measure revenue drivers. It is a strong fit for teams whose buying journeys involve multiple contacts and whose marketing data spans CRM, advertising, and analytics systems. A small team can use the free plan to get started, provided two months of history and five seats are enough. Organizations needing more history, seats, or volume should consider the custom-priced Attribution & Activation plan. Teams looking only for basic web analytics are unlikely to need its account-based modeling and data-access breadth.

Pros and cons

Account-level journey modeling: Connecting contacts from the same company gives B2B teams a more coherent view of multi-person buying activity than isolated contact records.

Traceable reporting: Analytics Hub dashboards link numbers back to their source, which helps teams inspect how results are formed.

Flexible data access: Exportable GTM data, BI and ML connections, and reverse-ETL integrations serve teams that want to use account data beyond Dreamdata.

Free entry point with tight boundaries: Five seats and two months of history can support an initial evaluation, but the history cap is a real drawback for longer sales cycles.

Custom plan terms: Custom limits and volumes accommodate different requirements, but teams cannot use a fixed published price to budget for the paid tier.

Alternatives

For teams comparing adjacent tools, the Revenue Operations Software, Email Marketing Analytics Software, Marketing Attribution Software, and Web analytics tools lists cover those categories. Among individual alternatives, RevenueGrid is worth considering when a paid, trial-available option with broad platform support is a better fit. Factors.ai may suit teams seeking a paid option with a free plan and defined tracked-user and company-identification limits. MaxIQ is another option for eligible startups seeking free access through a startup program.

Gong Forecast, Ebsta Forecasting, Forma.ai, Varicent Incentives, and Aviso AI are additional alternatives to consider.

Verdict

Choose Dreamdata if your B2B marketing team needs account-level journey analysis and wants its reporting, activation, and downstream data access connected in one platform. The free plan provides a defined starting point, but its two-month history cap is a poor match for longer buying cycles, and the paid plan requires custom pricing and limits. Look elsewhere if you need only basic web analytics or want a fixed paid price before committing.

Verdict

Dreamdata combines account-level analytics, journey modeling, and activation-oriented data access. The free plan has defined seat and history limits, while pricing for Attribution & Activation is custom.

Where Specifiction places it

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