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SPECIFICTION
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Bird Analytics

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Spec score 8.2 #16 of 47 in Email Marketing Analytics Software

What it is

Bird Data Analytics brings marketing channel analytics into a dashboard to monitor campaigns, predict customer behavior, and connect interactions to revenue. It covers email, SMS, WhatsApp, social media, and web interactions, with real-time tracking for delivery, opens, and clicks and alerts for optimization opportunities. Its AI analyzes purchase history, engagement patterns, and behavioral signals to predict repurchases and likely purchases. Audience segments can draw on purchase, browsing, and engagement data and update as preferences change. Revenue attribution follows customer journeys from first touch to purchase and connects channels, journeys, and messages to revenue outcomes. Bird offers pre-built connectors, including HubSpot, Salesforce, Meta, AWS, Shopify, Snowflake, and LinkedIn. It describes the data platform as supporting unlimited customer profiles and processing millions of profiles and billions of data points. Bird states the analytics platform is SOC 2 certified and compliant with GDPR, CCPA, and HIPAA, with data-residency controls and granular access.

Spec sheet

Purpose
Bird Data Analytics provides integrated analytics that predict customer behavior, monitor campaign performance in real time, and trace interactions to revenue.Read 30 Sep 2026 · bird.com
Integrations
Bird says it offers pre-built connectors and shows HubSpot, Salesforce, Meta, AWS, Shopify, Snowflake, and LinkedIn as example integrations.Read 30 Sep 2026 · bird.com
Support
Bird provides documentation, guides, examples, and an implementation brief for analytics, with resources in English.Read 30 Sep 2026 · bird.com
Headquarters
Amsterdam, NetherlandsRead 28 Sep 2026 · bird.com
Founded
2011Read 28 Sep 2026 · bird.com
Maker
Bird says it was founded as MessageBird in 2011; the about page opened does not state a headquarters location.Read 30 Sep 2026 · bird.com
Audience insights
Audience segments can use purchase data, browsing behavior, and engagement patterns and update automatically as preferences change.Read 30 Sep 2026 · bird.com
Audience segments
Audience segments can use purchase data, browsing behavior, and engagement patterns and update automatically as preferences evolve.Read 30 Sep 2026 · bird.com
Channels
The dashboard brings together analytics for email, SMS, WhatsApp, social media, and web interactions.Read 30 Sep 2026 · bird.com
Company reach
Bird says it was founded as MessageBird in 2011, serves more than 150 countries, and moves trillions of messages a year.Read 30 Sep 2026 · bird.com
Integration catalog
Bird's integrations directory includes ActiveCampaign, Airtable, Amplitude, Anthropic, AWS S3, BigQuery, HubSpot, Salesforce, Shopify, Snowflake, Stripe, and many others.Read 30 Sep 2026 · bird.com
Live monitoring
Bird says teams can track campaign results, deliverability, opens, and clicks in real time and use dashboard alerts to spot optimization opportunities.Read 30 Sep 2026 · bird.com
Predictive analytics
AI analyzes purchase history, engagement patterns, and behavioral signals to predict repurchases and likely purchases.Read 30 Sep 2026 · bird.com
Predictive insights
Bird says its AI analyzes purchase history, engagement patterns, and behavioral signals to predict repurchases and likely purchases.Read 30 Sep 2026 · bird.com
Pricing availability
The analytics page directs prospective customers to Contact Sales or Get Started and does not show an Analytics price; Bird's pricing catalog lists other products and does not list Data Analytics.Read 30 Sep 2026 · bird.com
Product purpose
Bird Data Analytics presents marketing analytics to predict customer behavior, monitor campaign performance, and attribute interactions to revenue.Read 30 Sep 2026 · bird.com
Real-time monitoring
Users can track delivery status, open rates, and click rates in real time.Read 30 Sep 2026 · bird.com
Revenue attribution
The product describes tracking customer journeys from first touch to purchase and connecting channels, journeys, and messages to revenue outcomes.Read 30 Sep 2026 · bird.com
Scale
Bird describes the data platform as supporting unlimited customer profiles and processing millions of profiles and billions of data points.Read 30 Sep 2026 · bird.com
Security and compliance
The analytics page states SOC 2 certification and GDPR, CCPA, and HIPAA compliance, with data residency controls and granular access; Bird's security page lists SOC 2 Type 2 and ISO/IEC 27001:2022 information in its Trust Center.Read 30 Sep 2026 · bird.com
Security compliance
Bird states that the analytics platform is SOC 2 certified and compliant with GDPR, CCPA, and HIPAA, with data-residency controls and granular international access.Read 30 Sep 2026 · bird.com
Trust documentation
Bird's Trust Center lists CCPA, CPRA, EU-US DPF, GDPR, HIPAA, ISO/IEC 27001:2022, PDPA, PIPEDA, SOC 2 Type 2, SOC 3, SCC, UK GDPR, encryption at rest, penetration testing, and access controls.Read 30 Sep 2026 · trust.bird.com

Plans and prices

Data Analytics Priced on request Contact Sales Unlimited customer profiles Read 30 Sep 2026 · bird.com

Every Bird Analytics plan and price →

Strong points and limits

Strong points

  • Tracks campaign delivery, opens, and clicks in real time.
  • Predicts repurchases and likely purchases.
  • Audience segments update as preferences change.
  • Connectors include HubSpot, Salesforce, Shopify, and Snowflake.
  • Supports unlimited customer profiles.

Limits

  • The product page directs prospects to sales or getting started.
  • Historical data is listed as 1 months.

Who it suits

It suits teams that need to monitor marketing campaigns across several channels and attribute customer journeys to revenue. It may also fit teams seeking predictive insights and automatically updating audience segments.

Verdict

Bird Data Analytics combines cross-channel monitoring, predictive insights, and revenue attribution in one analytics offering.

Where Specifiction places it

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