Adobe Marketo Engage

Marketing Automation Software

7.8#12 of 131

Overview

Adobe Marketo Engage is ranked #12 of 131 in marketing automation software on Specifiction, made by Adobe Marketo Engage (San Jose, California, USA). There is no free plan.

Adobe Marketo Engage plans and pricing

All plans

Growth Not published 10 users · 20k API calls per day business.adobe.com · 20 Sept 2026

Select Not published 25 users · 50k API calls per day business.adobe.com · 20 Sept 2026

Prime Not published 25 users · 50k API calls per day business.adobe.com · 20 Sept 2026

Compared on marketing automation software

Free plan: Nobusiness.adobe.com

Facts

Free plan: Nobusiness.adobe.com · 20 Sept 2026
Email automation: Yesbusiness.adobe.com · 20 Sept 2026
Customer journeys: Yesbusiness.adobe.com · 20 Sept 2026
Lead scoring: Yesbusiness.adobe.com · 20 Sept 2026
Lead capture forms: Yesbusiness.adobe.com · 20 Sept 2026
CRM integrations: nativebusiness.adobe.com · 20 Sept 2026
Pricing Model: Adobe provides customized pricing rather than printed plan prices.business.adobe.com · 27 Sept 2026
Plan Count: Marketo Engage has four plans: Growth, Select, Prime, and Ultimate.business.adobe.com · 27 Sept 2026
Growth Users: The Growth plan supports 10 users.business.adobe.com · 27 Sept 2026
API Call Limits: Growth includes 20,000 daily API calls; the other plans include 50,000 daily calls.business.adobe.com · 27 Sept 2026
Marketing Channels: Campaigns can run across email, web, mobile, chat, events, webinars, and digital advertising.business.adobe.com · 27 Sept 2026
Campaign Automation: Users can build multi-step campaigns that adapt to customer behavior and data changes.business.adobe.com · 27 Sept 2026
AI Capabilities: AI supports campaign creation, email copy, subject lines, images, and operational workflows.business.adobe.com · 27 Sept 2026
Lead Scoring: The platform provides sophisticated lead scoring for identifying engaged prospects.business.adobe.com · 27 Sept 2026
Profile Management: Customer profiles can be captured, enriched, and updated from engagement data.business.adobe.com · 27 Sept 2026
Data Partitioning: Leads and data can be partitioned for different teams to maintain privacy.business.adobe.com · 27 Sept 2026
Security Compliance: Adobe describes Marketo Engage as scalable, secure, and built to support compliance.business.adobe.com · 27 Sept 2026
Team Alignment: The platform keeps sales and marketing teams aligned with synchronized systems and data.business.adobe.com · 27 Sept 2026
Analytics Reporting: It includes dashboards, customizable reporting, and multi-touch attribution.business.adobe.com · 27 Sept 2026
Custom Object Limit: Plans list 10 custom objects and 2 million records.business.adobe.com · 27 Sept 2026
Interactive Webinars: Interactive webinars are listed as unlimited with concurrency on applicable plans.business.adobe.com · 27 Sept 2026
Company Recognition: Adobe was named a Leader in the 2024 Gartner Magic Quadrant for B2B Marketing Automation Platforms.business.adobe.com · 27 Sept 2026