Adobe Marketo Engage vs Upscore
Adobe Marketo Engage
business.adobe.comUpscore
upscore.comSide by side
| Figure | Adobe Marketo Engage | Upscore |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 0 |
| Spec score · Content Analytics | 8.2 (#3) | 7.0 (#5) |
| Analytics | The product provides out-of-the-box dashboards, customizable reporting, and multi-touch attribution for campaign performance and marketing impact. | Insight provides live data, visual dashboards, current KPIs, contextual analysis and shared dashboards for editorial, product and commercial teams. |
| Founded | 1982 | 2016 |
| Headquarters | San Jose, California, USA | Hamburg, Germany |
| Integrations | Adobe says it has prebuilt integrations with hundreds of CRM, data, channel, AI, LLM, and content tools, including Salesforce, Microsoft Dynamics, and Veeva. | The maker describes BI integration, API access and data pipelines, but does not name specific BI products on this page. |
| Purpose | Adobe describes Marketo Engage as an AI-powered enterprise marketing automation solution for personalized buyer engagement, pipeline, and revenue growth. | Upscore combines data, analytics and optimisation in a publishing intelligence platform for media organisations. |
| Support | Support options include Premier Support, an online knowledge base and case submission, product documentation, training, and community support. | The contact page offers demos, product questions and support, and says enquiries are routed to the right person. |
Plans
Adobe Marketo Engage
- GrowthPriced on request
- SelectPriced on request
- PrimePriced on request
- UltimatePriced on request
- Marketo Engage PrimePriced on request
- Marketo Engage SelectPriced on request
- Marketo Engage UltimatePriced on request
In their own words
Adobe Marketo Engage
Adobe Marketo Engage is a paid, enterprise marketing automation solution for personalized buyer engagement, pipeline activity, and revenue growth. It runs through web and API access and includes email automation, customer journeys, lead scoring, lead capture forms, and native CRM integrations. Campaigns can span email, web, mobile, chat, events, webinars, and digital advertising. Multi-step programs can respond to customer behavior and changing data, while AI supports campaign creation, copy, subject lines, images, and operational workflows. Teams can capture, enrich, and update customer profiles, partition data for different teams, and align sales and marketing through synchronized systems. Dashboards, customizable reports, and multi-touch attribution cover campaign impact. Four plans are listed: Growth, Select, Prime, and Ultimate. Growth supports 10 users and 20,000 daily API calls; the other plans support 25 users and 50,000 daily calls. Pricing is on request, and there is no free plan.