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SPECIFICTION
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Marketing

Best Marketing Automation - B2B Software in 2026

  1. 01 Aritic PinPoint

    It suits B2B companies looking to coordinate campaigns, lead management, and conversion activities.

    From $19/mo Free plan Web · iOS · Android · API
    9.3 Visit Specs
  2. 02 GetResponse

    GetResponse suits marketers who need email automation, audience segmentation, and landing pages alongside ecommerce or messaging tools.

    From $1,915.58/mo Free trial Web · iOS · Android · API
    8.9 Visit Specs
  3. 03 HubSpot Marketing Hub
    From $7/mo Free plan Web · iOS · Android · API
    8.9 Visit Specs
  4. 04 emfluence Marketing Platform
    From $1,000/mo Free trial Web · API
    8.8 Visit Specs
  5. 05 ActiveCampaign

    ActiveCampaign suits teams coordinating marketing across several channels and using automation, segmentation, or customer journeys.

    Free trial Web · iOS · Android
    8.7 Visit Specs
  6. 06 EngageBay

    EngageBay suits teams looking for CRM, marketing, live chat, and helpdesk tools in one browser-based platform.

    From $11.04/mo Free plan Web
    8.7 Visit Specs
  7. 07 Mautic

    Mautic suits marketers who need campaign automation, lead scoring, and forms, from freelancers to larger organizations.

    From €247.50/mo Free plan Web · API · Self-hosted
    8.7 Visit Specs
  8. 08 Adobe Marketo Engage

    It suits enterprise marketing teams running coordinated campaigns across multiple channels and working with sales through CRM data.

    Web · API
    8.1 Visit Specs
  9. 09 Adobe Journey Optimizer B2B Edition
    Web · API
    7.9 Visit Specs
  10. 10 Click
    Web · API
    7.6 Visit Specs
  11. 11 Zoho Marketing Automation

    It suits teams managing campaigns across several marketing channels and using lead-generation tools or customer journeys.

    Free trial Web
    7.6 Visit Specs
  12. 12 Ontraport
    From $83/mo Free trial Web · iOS · Android
    7.4 Visit Specs
  13. 13 Wishpond
    From $260/mo Free trial Web
    7.3 Visit Specs
  14. 14 GreenRope
    Free trial Web · iOS · Android
    7.2 Visit Specs
  15. 15 HCL Unica Interact
    Web · API · Self-hosted
    7.2 Visit Specs
  16. 16 Ortto
    From $199/mo Web
    6.8 Visit Specs
  17. 17 Salesforce Account Engagement
    From $1,250/mo Web
    6.8 Visit Specs
  18. 18 LianaAutomation
    Web
    5.6 Visit Specs
  19. 19 SimplyCast Marketing Automation
    Web
    5.3 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

Compare Aritic PinPoint and GetResponse Get a place on this list

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