HCL Unica Interact

Spec sheet

Purpose

HCL Unica+ Interact is an enterprise marketing personalization platform and real-time offer decisioning engine for serving relevant experiences at inbound touchpoints.Read 3 Oct 2026 · proda.hcl-software.com

Intended users

The product page presents Interact for enterprise marketing teams that want to manage offers and customer experiences across channels.Read 3 Oct 2026 · proda.hcl-software.com

Deployment

HCL lists on-premises, private cloud, hybrid, and SaaS deployment options for Interact.Read 3 Oct 2026 · proda.hcl-software.com

Free plan

NoRead 21 Sep 2026 · help.hcl-software.com

Security

Interact API authentication can validate tokens or credentials through Unica Platform or LDAP when enabled.Read 3 Oct 2026 · help.hcl-software.com

Support

The product page offers a request for a demo and describes a 45-minute working session about touchpoints, offer strategy, and deployment.Read 3 Oct 2026 · hcl-software.com

Access control

Interact runtime user-interface access requires authentication, and only Unica Platform login IDs with the Interact administrator role can access its pages.Read 3 Oct 2026 · help.hcl-software.com

Analytics

The page describes live offer acceptance rates and MaxAI recommendations for identifying underperforming offers while campaigns are running.Read 3 Oct 2026 · proda.hcl-software.com

Cross-channel coordination

The same offer library, eligibility rules, and customer profile can be used across web, call center, ATM, and kiosk, with accepted offers removed across channels.Read 3 Oct 2026 · proda.hcl-software.com

Integration

The product page says Interact and HCL Unica Deliver share a profile and offer library and can coordinate follow-ups through email, SMS, or push.Read 3 Oct 2026 · proda.hcl-software.com

Live context

The product can use current-session activity such as visits, clicks, and calls to update customer profiles before the next offer decision.Read 3 Oct 2026 · proda.hcl-software.com

Offer decisioning

Business rules set offer eligibility, contact limits, and regulatory constraints, while AI scores eligible offers for relevance.Read 3 Oct 2026 · proda.hcl-software.com

Offer management

The page describes offer scheduling, A/B testing, a drag-and-drop creative editor, and templates that personalize content with customer and offer details.Read 3 Oct 2026 · proda.hcl-software.com

Touchpoints

The product page lists websites, mobile apps, call centers, ATMs, and kiosks as touchpoints for real-time offers.Read 3 Oct 2026 · proda.hcl-software.com

Plans and prices

Every HCL Unica Interact plan and price →

Where Specifiction places it

• Personalization Engines#12 of 207.3
• Personalization Software#17 of 257.4
• Campaign Management#19 of 277.3
• Marketing Automation Software#103 of 1317.2
• Marketing Automation - B2B Software#15 of 197.2