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Zoho Marketing Automation

zoho.com

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Spec score 8.4 #28 of 131 in Marketing Automation Software

What it is

Zoho Marketing Automation is a web-based platform for coordinating marketing campaigns and customer journeys across email, SMS, WhatsApp and social channels. Its tools include email automation, lead scoring and lead capture forms; lead generation can also use signup forms, pop-ups, landing pages and social posts. All plans include unlimited social campaigns, signup forms and pop-ups, plus 1,000,000 non-marketing contacts. The listed contact limit is 1,000; exceeding it blocks new contacts and disables active contact-import syncs. Pricing starts at $14/mo (annual), and billing is available monthly or yearly, with yearly billing showing a 25% saving. Local taxes such as VAT and GST are additional. A 14-day trial requires no credit card and includes 10 users, 5,000 website visitors and 2,000 marketing contacts; there is no stated permanent free plan. Annual plans allow 10, 15 or 25 users. Standard integrates with more than 40 apps, and named integrations include Zoho CRM, Salesforce, HubSpot, Twilio, Zoho Meeting and Zoho Commerce. Enterprise includes workspace and custom roles. Zoho states the product supports GDPR compliance, double opt-in and consent management.

Spec sheet

Free plan
NoRead 22 Sep 2026 · zoho.com
Paid from
14Read 22 Sep 2026 · zoho.com
App integrations
The page lists Zoho CRM, Salesforce, HubSpot, Twilio, Zoho Meeting, and Zoho Commerce.Read 28 Sep 2026 · zoho.com
Founded
1996Read 28 Sep 2026 · zoho.com
Admin controls
Enterprise includes workspace and custom roles.Read 28 Sep 2026 · zoho.com
Billing options
Monthly and yearly billing are offered, with yearly billing showing a 25% saving.Read 28 Sep 2026 · zoho.com
Contact limit behavior
Exceeding the contact count blocks new contacts and disables active contact-import syncs.Read 28 Sep 2026 · zoho.com
CRM integrations
multipleRead 22 Sep 2026 · zoho.com
Customer journeys
YesRead 22 Sep 2026 · zoho.com
Customer journeys
The product includes journey builders, templates, reports, and journey tracing capabilities.Read 28 Sep 2026 · zoho.com
Email automation
YesRead 22 Sep 2026 · zoho.com
Free tier status
The page advertises free signup and a free trial, but does not state a permanent free plan.Read 28 Sep 2026 · zoho.com
Free trial
The trial lasts 14 days and does not require a credit card.Read 28 Sep 2026 · zoho.com
Included contacts
1000Read 22 Sep 2026 · zoho.com
Included features
All plans include unlimited social campaigns, unlimited signup forms and pop-ups, and 1,000,000 non-marketing contacts.Read 28 Sep 2026 · zoho.com
Industry recognition
Zoho Marketing Automation says it is recognized as a global leader.Read 28 Sep 2026 · zoho.com
Lead capture forms
YesRead 22 Sep 2026 · zoho.com
Lead generation
Lead generation uses signup forms, pop-ups, landing pages, and social media posts.Read 28 Sep 2026 · zoho.com
Lead scoring
Leads can be scored based on how they engage with campaigns and marketing messages.Read 28 Sep 2026 · zoho.com
Local taxes
Prices exclude local taxes such as VAT and GST, which are charged in addition.Read 28 Sep 2026 · zoho.com
Marketing channels
Automation supports SMS, WhatsApp, email, and social channels.Read 28 Sep 2026 · zoho.com
Plan integrations
Standard includes integration with more than 40 apps.Read 28 Sep 2026 · zoho.com
Privacy compliance
The page states GDPR compliance, double opt-in, consent management, and a privacy-first approach.Read 28 Sep 2026 · zoho.com
Refund policy
Canceled subscriptions can receive a full refund according to Zoho's refund policy.Read 28 Sep 2026 · zoho.com
Support options
Plans include free onboarding and 1:1 technical support; product demos include expert Q&A.Read 28 Sep 2026 · zoho.com
Trial limits
The trial includes 10 users, 5,000 website visitors, and 2,000 marketing contacts.Read 28 Sep 2026 · zoho.com
User allowances
The listed plans provide 10 users, 15 users, and 25 users respectively.Read 28 Sep 2026 · zoho.com

Plans and prices

Standard Price not published billed annually 10 users For businesses who are just starting to implement marketing. Read 28 Sep 2026 · zoho.com
Professional Price not published billed annually 15 users For growing businesses that need to plan, collaborate, and hyper-personalize every marketing experience. Read 28 Sep 2026 · zoho.com
Enterprise Price not published billed annually 25 users For advanced businesses that require customization and advanced metrics to track every customer touchpoint. Read 28 Sep 2026 · zoho.com
Free trial Free 14-day trial with no credit card required; includes 10 users, 5,000 website visitors, and 2,000 marketing contacts. Read 28 Sep 2026 · zoho.com

Every Zoho Marketing Automation plan and price →

Strong points and limits

Strong points

  • Automates email, SMS, WhatsApp and social campaigns.
  • Includes lead scoring and capture forms.
  • Trial lasts 14 days without a credit card.
  • Annual billing shows a 25% saving.
  • Plans include onboarding and one-to-one technical support.

Limits

  • No permanent free plan is stated.
  • Listed contact limit is 1,000.
  • Exceeding the limit blocks new contacts and import syncs.
  • Local taxes are charged in addition.

Who it suits

It suits teams managing campaigns across several marketing channels and using lead-generation tools or customer journeys. The 14-day trial offers a way to evaluate the service with up to 10 users and 2,000 marketing contacts.

Verdict

Zoho Marketing Automation combines multi-channel campaign automation with lead-generation and customer-journey tools. Check the contact limit, trial allowances and taxes alongside the starting price before selecting a plan.

Where Specifiction places it

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